Matt Wolfe Ranks The Best AI Tools For Marketers In 2024
TLDRMatt Wolfe joins the show to discuss the top AI tools for marketers in 2024. They delve into various applications, including Hume for emotion detection, Sunno for song creation, and HAEN for video avatars. Wolfe also highlights the potential of AI in content remixing and translation, mentioning tools like 11 Labs for text-to-speech and DeepL for translation. The episode emphasizes the accessibility and affordability of these AI tools, transforming marketing strategies.
Takeaways
- ๐ Matt Wolfe joins the show to discuss and rank the best AI tools for marketers in 2024.
- ๐ค Hume, an AI that analyzes voice inflections, is recognized for its potential in enhancing customer support and emotion detection in marketing communications.
- ๐ต Sunno, an AI app that creates songs, earns an honorable mention for its novelty and potential use in jingles and creative marketing content.
- ๐ Haen's innovative features, including video avatar creation and multilingual video translation, make it a top choice for personalized marketing content.
- ๐ค Claud 3.0 is praised for its superior context window and versatility in content creation, making it an essential tool for marketers.
- ๐ฅ Opus Clips is acknowledged for its ability to generate short-form video clips from long-form content, optimizing for social media platforms like TikTok and YouTube Shorts.
- ๐ฌ 11 Labs is highlighted as a text-to-speech tool that can replicate voices, offering significant opportunities for content accessibility and multimodal marketing.
- ๐ Translation and multilingual marketing are made accessible and cost-effective through tools like Haen, 11 Labs, and DeepL, opening new horizons for global marketing campaigns.
- ๐ผ๏ธ Text-to-image AI tools like Mid Journey, Dolly 3, and Leonardo AI are transforming the way marketers create and source images for their campaigns.
- ๐๏ธ Text-to-video AI tools, including Haen, Pika Labs, Runway, and the upcoming LTX Studio, are discussed as valuable assets for creating dynamic visual content.
Q & A
What is the main focus of the discussion with Matt Wolfe in the Marketing Instagra podcast?
-The main focus of the discussion is on AI power ranking, where Matt Wolfe and the host talk about the hottest and most important AI apps for marketers to use in their marketing strategies.
What is special about Hume in the context of AI tools for marketers?
-Hume is unique because it listens to the inflections in a person's voice, attempting to determine emotions such as anger, happiness, sadness, or depression. This can provide additional context in discussions and could potentially revolutionize customer support and engagement in the future.
What is Sunno and how could it be utilized in marketing?
-Sunno is an AI app that creates songs based on user input, such as style and theme. While it's more of a novelty currently, it could be used for creating jingles or unique audio content for businesses, especially those running high volume audio or video ads.
How does Hayen stand out among the AI tools discussed?
-Hayen stands out due to its innovative features like creating video avatars that can express real emotions and hand gestures, translating videos into different languages while using the original voice, and its bulk video creation for personalized marketing.
What are the benefits of using Claud for marketing tasks?
-Clud is considered better than Chat GPT due to its larger context window, allowing for more data to be processed. It can be used for summarizing articles, creating bullet points, brainstorming ideas for videos and thumbnails, and other marketing-related tasks.
What is Opus Clips and how does it aid content creators?
-Opus Clips is an AI tool that helps in cutting short-form video clips from long-form videos. It uses its AI model to identify potential viral spots and create clips that can be shared on various platforms like TikTok, YouTube Shorts, or Instagram Reels.
How does 11 Labs contribute to content remixing for marketers?
-11 Labs is a text-to-speech generator that can convert written content into realistic voice audio. It can be used to create audio versions of blog posts or news articles, providing an additional accessibility layer and engaging a wider audience.
What are the key AI translation tools mentioned in the podcast?
-The key AI translation tools mentioned are Deep L for text translation, 11 Labs for audio translation, and Hayen for video translation. These tools make it easy and cost-effective for marketers to reach a multilingual audience.
What are the top three text-to-image AI tools recommended for marketers?
-The top three text-to-image AI tools recommended are Mid Journey for aesthetically pleasing images, Dolly 3 for prompt adherence and detailed elements, and Leonardo AI for flexibility, customizability, and uncensored content creation.
What is the significance of text-to-image AI tools for marketing?
-Text-to-image AI tools are significant for marketing as they solve the challenge of finding the perfect image to complement ad copy or articles. These tools offer a wide range of customization and can generate images that align with specific marketing needs.
Outlines
๐บ Introduction to AI in Marketing
The video begins with an introduction to the topic of AI in marketing. The host is joined by a special guest, Matt Wolf, to discuss the hottest and most important AI apps for marketing. They plan to cover various use cases and Matt's new podcast, The Next Wave Pod. The episode is expected to be jam-packed with information on AI tools for translation, text-to-video, and text-to-image, as well as a special announcement from Matt.
๐ค Honorable Mentions in AI Marketing Tools
The discussion shifts to honorable mentions of AI tools in marketing. The host and Matt first talk about Hume, an AI that analyzes voice inflections to understand emotions. They discuss its potential for customer support and enhancing website interactions. Sunno, an app that creates songs based on user inputs, is also mentioned as a fun and potentially useful tool for businesses, particularly for creating jingles or unique audio content.
๐ AI Tools for Multilingual Marketing
The focus now is on AI apps that are ready for prime time, starting with haen, which has features for video creation and translation. The host shares experiences with haen's ability to create personalized videos and its new feature for motion video creation. Matt highlights the importance of haen for multilingual marketing, as it can translate videos while maintaining the original voice and lip-syncing, which is crucial for engagement.
๐ AI Co-Pilots for Content Creation
Matt and the host discuss Claud 3 as a superior alternative to Chat GPT for content creation. Claud 3's larger context window is highlighted as a key advantage, making it ideal for summarizing articles, brainstorming ideas, and generating content. The conversation emphasizes Claud 3's potential as a marketing co-pilot, capable of assisting with various creative and research tasks.
๐ฅ AI in Video Content Remixing
The conversation turns to Opus Clips, an AI tool that helps create short-form videos from long-form content. The host and Matt discuss its ability to identify potential viral spots and the importance of short videos for driving engagement. They also mention HubSpot's new content remix feature and 11 Labs, which is praised for its text-to-speech capabilities, offering a wide range of voices and multilingual support.
๐ Multilingual Content and Translation Tools
The discussion emphasizes the importance of multilingual content in marketing. Both haen and 11 Labs are noted for their translation capabilities, allowing businesses to reach wider audiences effectively. The host shares positive results from haen translations and mentions Deep L as a top choice for text translation. The conversation underlines the affordability and ease of using these AI tools for translation needs.
๐ผ๏ธ AI for Text-to-Image Marketing
The host and Matt delve into the importance of AI in text-to-image marketing, highlighting its value for creating custom images to match ad copy or articles. They discuss various AI image generators like Mid Journey, Dolly 3, and Stable Diffusion, each with its strengths in aesthetics, prompt adherence, and flexibility. Additional tools like Recraft and Ideogram are mentioned for their specific use cases, such as vector images and text inclusion.
๐๏ธ AI Tools for Text-to-Video Content
The final part of the discussion focuses on AI tools for text-to-video content creation. Matt talks about Pika Labs, Runway, and the upcoming LTX Studio, which generate short video clips or longer videos based on prompts. The conversation touches on the potential of these tools for creating engaging b-roll content and video ads, emphasizing the fun and creativity they bring to marketing.
๐๏ธ Matt's New Podcast: The Next Wave
Matt introduces his new podcast, The Next Wave, which aims to keep businesses updated on the latest AI news and tools. He shares that the podcast will feature conversations with interesting guests from the AI world and serve as a resource for businesses looking to stay informed about AI developments.
Mindmap
Keywords
๐กAI tools
๐กMarketing
๐กMatt Wolfe
๐กTranslation
๐กText-to-video
๐กText-to-image
๐กHume
๐กSunno
๐กClaud 3
๐กOpus Clips
๐ก11 Labs
Highlights
Matt Wolfe joins the show to power rank AI tools for marketers in 2024.
Hume, an AI that detects emotions through voice inflections, makes an honorable mention for its potential future applications in customer support and website interaction.
Sunno, an AI app that creates songs, is recognized for its novelty and potential use in jingles and video creatives.
Hayen's innovative capabilities, including video avatar creation and language translation, earn it a top spot in the AI tools ranking.
Claud 3 is recommended as an advanced, context-aware alternative to Chat GPT for marketing tasks such as summarizing articles and brainstorming ideas.
Opus Clips is praised for its ability to generate short-form video clips from long-form videos, with the potential to go viral.
11 Labs is highlighted for its text-to-speech capabilities, offering realistic voice options and the ability to create audio versions of written content.
Deep L is recognized as a superior translation tool for text, offering more accurate and nuanced translations than traditional methods.
Mid Journey, Dolly 3, and Stable Diffusion (through Leonardo AI) are cited as the top text-to-image AI tools for marketers.
Recraft and Idiogram are mentioned as valuable tools for generating vector images and adding legible text to images, respectively.
Pika Labs and Runway are recommended for generating short b-roll video clips based on prompts.
LTX Studio from L Trix is introduced as a new tool for creating longer videos by stringing together multiple short clips based on a single prompt.
Matt Wolfe's new podcast, The Next Wave, is announced, aiming to keep businesses updated on the latest AI news and tools.
The show emphasizes the importance of AI in marketing, providing practical applications and tools that are accessible and affordable for marketers.