The Future of Web Design: Using AI Art and ChatGPT to Create Insane Websites

Jesse Showalter
10 May 202311:03

TLDRIn this video, the host guides viewers through the process of creating a stunning and functional website using artificial intelligence. They start by brainstorming a concept for a women's luxury skincare website using a text-based prompt in the Midjourney tool. The AI generates various layouts and designs, which are then refined to select the most appealing design. Using Photoshop, the host extracts necessary assets from the chosen design. They proceed to build the website using a no-code platform, Webflow, where they adjust and align elements to match the AI-generated design. The website is made responsive and aesthetically pleasing. To complete the project, the host uses Chat GPT to generate content for the website, including headlines, body copy, and even brand name suggestions. The final result is a fully functional, responsive website with custom artwork, compelling content, and a brand name, all created with the assistance of AI tools.

Takeaways

  • 🎨 **AI Artwork for Web Design**: Utilize AI tools like midjourney to generate artwork and concepts for a website, starting with a text-based prompt.
  • 💡 **Conceptualizing the Website**: Think about the type of website you want to create, such as a luxury skincare site for women, and input relevant keywords.
  • 🚀 **Iterative Design Process**: Evolve your prompt in midjourney until you achieve a layout and design direction that you're satisfied with.
  • 🖼️ **Extracting Assets**: Download the generated artwork and use a tool like Photoshop to extract and prepare the assets for web use.
  • 🌐 **No-Code Website Building**: Use a no-code platform like Webflow to build the website, leveraging the extracted assets.
  • 🖌️ **Customizing the Layout**: Adjust the header image, typography, and other elements to fit the desired design and functionality.
  • 🎨 **Color and Typography**: Incorporate the color scheme and typography from the AI-generated artwork into the website design.
  • 📱 **Responsive Design**: Ensure that the website design is responsive and looks good on all device sizes.
  • ✍️ **AI Content Generation**: Use Chat GPT to write the content for the website, including headlines, body copy, and even brand name suggestions.
  • 🔍 **Content Review and Selection**: Review the content variations provided by Chat GPT and select the options that best fit the website's theme.
  • 🔗 **Branding and Naming**: Consider the brand name options provided by AI and choose one that resonates with the luxury and radiance of the skincare products.
  • 📈 **Workflow Efficiency**: The entire process, from concept to launch, is streamlined by using AI for artwork, content, and leveraging no-code tools for website building.

Q & A

  • What is the main purpose of using AI in web design as described in the video?

    -The main purpose is to create a functional and visually appealing website by leveraging AI tools for generating artwork, concepts, and content, thus streamlining the design process and enhancing the creativity.

  • Which tool is used in the video to create artwork and concepts for the website?

    -Midjourney, a Discord server that allows text-based prompts to generate artwork and concepts.

  • How does the speaker decide on the type of website to create?

    -The speaker decides to create a women's luxury skincare website by using keywords and colors related to the theme in the text-based prompt.

  • What is the role of Chat GPT in the content creation process for the website?

    -Chat GPT is used to generate the written content for the website, including headlines, body copy, and brand name suggestions.

  • How does the speaker use colors in the design process?

    -The speaker uses colors by pulling them from the AI-generated artwork and applying them to the website's background and elements to maintain a cohesive design.

  • What is the significance of the 'Imagine' prompt in the Midjourney tool?

    -The 'Imagine' prompt is used to initiate the AI's creative process, allowing the user to input their desired concept, which the AI then uses to generate artwork and design ideas.

  • How does the speaker ensure the website is responsive and looks good on all device sizes?

    -The speaker uses a no-code tool like Webflow to adjust the layout and design elements, ensuring that the website's design adapts to different screen sizes.

  • What is the advantage of using a no-code tool like Webflow in the website building process?

    -Webflow allows for easy manipulation and customization of the website's design without requiring coding knowledge, making the process more accessible and efficient.

  • How does the speaker refine the AI-generated concepts to match their vision?

    -The speaker refines the concepts by evolving the text-based prompt, adding or removing keywords, and iterating until they achieve a design direction they are satisfied with.

  • What is the process for extracting assets from the AI-generated artwork?

    -The speaker downloads the generated artwork, opens it in Photoshop, and uses tools like the slice tool to extract specific design elements and images.

  • How does the speaker use Chat GPT to generate brand name options for the website?

    -The speaker instructs Chat GPT to provide three options for brand names for the company, considering factors like evoking a sense of luxury and incorporating meaningful words.

  • What are the final steps the speaker takes to complete the website design?

    -The final steps include adjusting the size and positioning of elements, matching the main navigation button style, adding a brand name, and ensuring all design elements are cohesive and visually appealing.

Outlines

00:00

🌐 Building an AI-Generated Website

The video script outlines the process of creating a fully functional and visually appealing website using artificial intelligence. It begins with the use of a tool like midjourney, a Discord server for text-based prompts, to generate artwork and concepts. The creator specifies the type of website they want to build, a women's luxury skincare website, and uses keywords to guide the AI. The generated concepts are reviewed, and the process is iterated upon until a satisfactory design is achieved. The selected layout is then downloaded and opened in Photoshop to extract necessary assets. The assets are then uploaded to a no-code tool like Webflow to start building the website, adjusting the layout, and ensuring the header image is full width. The process involves fine-tuning the design, such as aligning elements, adjusting colors, and managing the layout's responsiveness.

05:03

🎨 Designing with AI and No-Code Tools

The script continues with the design process, focusing on aligning and adjusting the layout's elements within Webflow. It details how to left-align text and buttons, adjust the width of content containers, and use absolute positioning to place elements precisely. The header's background color is changed using a hex value from the design, and images are inserted and adjusted to fit the layout. The typography from the AI-generated design is incorporated, with attention given to matching colors and styles. The navigation and subsequent sections of the website are styled to maintain consistency. The script also mentions using Chat GPT to generate content for the website, including headlines, body copy, and brand name suggestions, which are then integrated into the design.

10:05

🚀 Launching a Responsive and Content-Rich Website

The final paragraph describes the completion of the website-building process. The website now features custom artwork, responsive design, and content generated by Chat GPT, including a brand name. It emphasizes that the website is ready to launch and works well across all device sizes. The script concludes by encouraging viewers to use AI tools to enhance their creative capabilities and to subscribe to the channel for more content on design, no-code tools, and AI. It also invites viewers to leave comments with questions and provides links to the tools used in the video for further exploration.

Mindmap

Keywords

💡Artificial Intelligence (AI)

Artificial Intelligence refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the context of the video, AI is used to generate artwork, concepts, and even write content for a website, showcasing how AI can be leveraged in the creative process of web design.

💡Midjourney

Midjourney is mentioned as a tool in the video, which is essentially a Discord server that facilitates text-based prompts to generate artwork and concepts. It is used to create the initial visual aspects of the website by providing textual descriptions of what is desired, which the AI then interprets to produce designs.

💡Webflow

Webflow is a no-code tool used for building responsive websites visually. In the video, it is the platform where the AI-generated assets are utilized to construct the website. Webflow allows the creator to drag and drop elements to design the website without writing any code.

💡Chat GPT

Chat GPT is an AI language model that can generate human-like text based on given prompts. In the video, it is used to write the content for the website, including headlines and body copy, which saves time and provides creative variations for the web designer to choose from.

💡Luxury Skincare Website

This is the main project that the video is centered around. A luxury skincare website is a high-end online platform that sells premium skincare products. The video demonstrates how AI tools can be used to create a visually appealing and professional-looking website for such a brand.

💡Text-based Prompts

Text-based prompts are the textual descriptions or instructions given to AI tools to guide the generation of content. In the video, the creator uses text-based prompts to inform the AI what kind of website and design elements they are looking to create, such as 'women's luxury skincare website'.

💡Responsive Design

Responsive design is a web design approach that ensures websites provide an optimal viewing experience across a wide range of devices from desktops to mobile phones. The video emphasizes the importance of creating a website that is responsive and looks good on all device sizes.

💡Brand Name

A brand name is the title by which a company, product, or service is known. In the video, Chat GPT is used to generate options for the brand name of the luxury skincare company, with 'Lumair Luxe' being one of the suggested names, indicating the use of AI for branding as well.

💡Typography

Typography refers to the art and technique of arranging type in a way that makes the text easy to read and visually appealing. The video discusses selecting and aligning typography for the website, emphasizing the importance of choosing the right fonts and styles to match the luxury theme.

💡Hex Value

A hex value is a six-digit, three-byte hexadecimal number used in HTML and CSS to represent colors. In the video, the creator extracts the hex value of a light peach color from the AI-generated artwork and applies it as the background color in Webflow to maintain consistency in the website's design.

💡Navigation

Website navigation refers to the method by which users of a website move from one page to another or between sections of the site. The video script discusses creating a navigation bar for the luxury skincare website, highlighting its importance for a seamless user experience.

Highlights

The video demonstrates building a fully functional and visually appealing website using artificial intelligence.

AI tool midjourney is used to generate artwork and concepts for the website through text-based prompts.

Webflow, a no-code tool, is utilized to construct the website after extracting assets from the AI-generated artwork.

Chat GPT is employed to write all the website content, including headlines and body copy.

The process begins with a text-based prompt in midjourney to conceptualize a women's luxury skincare website.

Key terms such as 'luxury,' 'organic,' and colors like 'modern' and 'peach' are used to refine the AI's output.

The AI generates multiple layout options, including product displays, which can be iterated upon.

The presenter evolves the prompt until a satisfactory layout is achieved, which is then downloaded for further refinement.

Photoshop is used to extract specific assets from the AI-generated image for use in Webflow.

The AI-generated header image is adjusted in Webflow to span the full width of the website.

Assets are uploaded and integrated into the website, with attention to detail in maintaining the original design's aesthetic.

Hex values from the AI-generated design are used to match colors and maintain consistency across the website.

The website's typography, headlines, and call-to-action buttons are aligned and styled to match the AI-generated design.

Chat GPT provides three variations of headlines and body copy for the luxury skincare brand's homepage.

The presenter selects and incorporates preferred content from Chat GPT's output into the website.

Chat GPT also suggests brand names for the company, one of which, 'Lumair Luxe,' is chosen for the website.

The final website features custom artwork, responsive design, and content written by Chat GPT, ready for launch.

The workflow showcases the synergy between AI tools and no-code platforms to streamline the web design process.