Why Struggling Fast-Food Brands Are Turning to AI

Morning Brew Daily
2 May 202427:17

TLDRIn this episode of the Morning Brew Daily Show, hosts Neal Freyman and Toby Howell discuss various economic and business topics. They start with the stock market's reaction to Starbucks' performance, then move on to LinkedIn's introduction of games to increase user engagement. A highlight is the discussion about fast food brands like Starbucks, McDonald's, and Domino's facing challenges due to consumers becoming more price-conscious. The hosts also cover the Federal Reserve's decision to keep interest rates elevated and its impact on the economy. They touch on the success of Wingstop and its use of AI and digital strategies. The episode concludes with a segment called 'Neal's Numbers,' where interesting statistics are shared, and a discussion on LinkedIn's new gaming feature as a means to retain users on the platform.

Takeaways

  • πŸ“‰ Starbucks experienced its first quarterly sales decline since the pandemic in 2020, attributed to more cautious consumer spending.
  • πŸ’Ή The Federal Reserve did not change interest rates and signaled they would remain elevated due to inflation not yet returning to target levels.
  • πŸ’Ό Jerome Powell, Chairman of the Federal Reserve, emphasized the need for greater confidence in moderating price growth before lowering borrowing costs.
  • πŸ“ˆ Despite high interest rates, the economy and hiring have remained strong, with the stock market and home values continuing to rise.
  • πŸ‘΅ Older Americans, particularly boomers, are less affected by higher interest rates due to their established financial situations, contributing to continued spending.
  • πŸ” Fast food earnings indicate that consumers are spending less at these establishments, with companies like McDonald's and Starbucks reporting cautious consumer behavior.
  • πŸ₯— There is a shift in spending from restaurants to grocery stores as consumers become more price-conscious.
  • πŸ“ˆ Wingstop is an outlier with a 21.6% increase in sales last quarter, focusing on value and digital transactions to attract customers.
  • πŸš— Elon Musk's decision to fire the 500-person team running Tesla's electric vehicle charging business was seen as baffling, given the importance of charging infrastructure for EV adoption.
  • πŸ•ΉοΈ LinkedIn is launching games to increase user engagement and time spent on the platform, following the trend set by successful news apps like The New York Times.
  • πŸ“ˆ Digital camera sales in Japan rose by 7% in 2023, indicating a potential revival in a market dominated by smartphone cameras.

Q & A

  • Why did Starbucks stock perform poorly on the market?

    -Starbucks experienced its first quarterly sales decline since the pandemic in 2020, which its CEO attributed to a more cautious consumer approach to spending.

  • What is LinkedIn launching to increase engagement?

    -LinkedIn is launching games to make the platform more engaging for users, following the trend started by The New York Times with its successful games app.

  • What is the partnership between Wendy's and Cinnabon?

    -The partnership involves a product called the Wendy's Cinnabon pull apart, which is a warm cinnamon sugar rolled dough with a dollop of signature cream cheese frosting.

  • Why did the Federal Reserve not change interest rates?

    -The Federal Reserve did not change interest rates because inflation has not yet returned to its target levels, and they need greater confidence that price growth is moderating before lowering borrowing costs.

  • What is the current situation with inflation in 2024?

    -In 2024, inflation has stopped falling and has leveled off above the Federal Reserve's desired rate, despite expectations that it would continue to decrease.

  • How has the economy responded to high interest rates?

    -Surprisingly, the economy and hiring have remained strong despite high interest rates, with joblessness staying low and consumer spending continuing.

  • Why are fast food earnings important?

    -Fast food earnings act as a barometer for consumer spending habits and the overall health of the economy, indicating how consumers are feeling about their financial situation.

  • What is the trend in consumer spending at fast food restaurants?

    -Consumers are becoming more price-conscious and are pulling back on spending at fast food places, opting to spend on grocery stores instead.

  • What is Wingstop's performance in comparison to other fast food brands?

    -Wingstop's sales were up 21.6% last quarter, and its stock has skyrocketed 90% over the past year, defying the overall stagnation of the sector.

  • How is Elon Musk's decision to fire the Tesla Supercharger team viewed by industry insiders?

    -The decision is seen as baffling, as charging infrastructure is a significant hurdle to widespread EV adoption and Tesla's Supercharger network has been a major selling point for the company.

  • What is the current trend in digital camera sales?

    -Digital camera sales volumes rose 7% in 2023 from the previous year, marking the first increase since 2010, possibly due to a retro trend and the desire for higher quality images than smartphones can provide.

Outlines

00:00

πŸ“‰ Starbucks' Stock Performance and Market Analysis

The first paragraph discusses the performance of Starbucks on the market, which faced a downturn. The hosts, Neal Freyman and Toby Howell, explore why the company's stock may seem to be underperforming. They also touch upon the increased competition in corporate America due to LinkedIn's venture into gaming. The conversation shifts to the launch of a new Morning Brew Daily mug, which has received positive feedback from the audience. They also talk about the Wendy's Cinnabon pull apart, a new product offering a unique take on the traditional cinnamon roll. Lastly, the Federal Reserve's decision on interest rates is covered, with Jerome Powell signaling that rates will remain high until inflation decreases, which has led to a strong economy and hiring despite high interest rates.

05:01

πŸ” Fast Food Earnings and Consumer Spending Trends

The second paragraph delves into the earnings of fast food giants like McDonald's, Starbucks, Domino's, and Burger King's parent company. These companies have noted a change in consumer behavior, with customers becoming more cautious in their spending. Starbucks, in particular, has experienced a decline in quarterly sales for the first time since the pandemic began. The discussion highlights a shift in spending from restaurants to grocery stores among middle and lower-income consumers, while higher-income individuals continue to spend generously. Fast food companies are focusing on affordability and promotions to attract customers. Wingstop is highlighted as an outlier with increased sales and a strong stock performance, which is attributed to its value proposition and digital business strategy.

10:01

πŸš— Tesla's Unexpected Move and Charging Infrastructure

The third paragraph is centered around a surprising decision by Elon Musk to fire the 500-person team responsible for Tesla's electric vehicle charging business. This move is particularly baffling given the importance of charging infrastructure for the adoption of electric vehicles. Despite the cut, Musk assures that the Supercharger network will continue, albeit at a slower pace. The discussion speculates on the reasons behind this decision, including a potential shift in focus towards autonomous driving and a cash crunch at Tesla. The impact of this move on the EV industry and Tesla's role in it is also considered.

15:06

πŸ“ˆ Crypto Exchange Leaders' Contrasting Fates

The fourth paragraph contrasts the situations of Changpeng Zhao (known as CZ), the founder of Binance, and Sam Bankman-Fried (SBF), who was involved with FTX. CZ has been sentenced to four months in prison for money laundering violations but remains extremely wealthy, while SBF received a 25-year sentence for stealing customer funds and has a net worth of zero. The paragraph also discusses the revival of digital camera sales in Japan, which saw an increase for the first time since 2010, possibly due to a nostalgia-driven trend. Lastly, it addresses the growing prevalence of myopia (nearsightedness) and the role of outdoor activity in preventing it.

20:06

🎬 Ideal Movie Length and LinkedIn's Foray into Gaming

The fifth paragraph presents a poll result indicating that the ideal movie length for viewers is about 92 minutes, with longer movies being less favored. It also discusses the trend of movies becoming longer, with examples such as Martin Scorsese's 'Killers of the Flower Moon'. The paragraph then shifts to LinkedIn's introduction of games on its platform, aiming to increase user engagement and time spent on the site. LinkedIn offers three different games that users can play once per day, following the trend set by other media companies like The New York Times. While the games themselves are engaging, there is skepticism about the social sharing aspect of the games on LinkedIn.

25:08

πŸ“± LinkedIn's Game Strategy and Media Company Investments

The sixth and final paragraph discusses LinkedIn's decision to introduce games as a means to increase user engagement and platform stickiness. It draws parallels with the success of Wordle and how games have become a significant engagement tool for media companies. The potential for LinkedIn to leverage game leaderboards as a competitive feature among users, such as within companies or universities, is highlighted. The paragraph concludes with a call to action for feedback and a reminder about the availability of Morning Brew Daily mugs, wrapping up the show with credits for the production team.

Mindmap

Keywords

πŸ’‘Starbucks

Starbucks is a multinational coffeehouse chain that is a prominent subject in the video. It is mentioned in the context of its stock performance and sales decline, which is attributed to cautious consumer spending. The company's situation reflects broader trends in consumer behavior and the challenges faced by fast-food brands.

πŸ’‘LinkedIn

LinkedIn is a professional networking platform that is highlighted in the video for its new initiative to launch games. This move is positioned as a way to increase user engagement on the platform, following trends set by other media companies like The New York Times with their successful games app.

πŸ’‘Inflation

Inflation is the rate at which the price of goods and services is increasing over time. In the video, it is discussed as a significant economic factor that has remained high despite expectations for it to fall in 2024. The Federal Reserve's decision not to lower interest rates is linked to inflation's persistence.

πŸ’‘Fast Food Earnings

Fast food earnings refer to the financial performance of fast food companies, which are used as an indicator of consumer spending habits. The video mentions that earnings from major fast food chains like McDonald's and Starbucks suggest that consumers are becoming more prudent with their spending.

πŸ’‘Wingstop

Wingstop is a fast food restaurant chain that specializes in chicken wings. It is presented in the video as an outlier in the fast food industry, with its sales up 21.6% and stock price increasing by 90% over the past year. This growth is attributed to the company's focus on value and digital initiatives.

πŸ’‘Digital Cameras

Digital cameras are electronic devices used for capturing photographs. The video discusses a resurgence in sales volumes for digital cameras in Japan, which is linked to a trend of nostalgia and the desire for a more tangible photography experience than smartphones provide.

πŸ’‘Myopia

Myopia, or nearsightedness, is a common vision condition where distant objects appear blurry. The video cites research estimating that by 2050, 50% of the global population will need corrective lenses due to myopia, highlighting the condition's prevalence and potential health concerns.

πŸ’‘Interest Rates

Interest rates are the percentage at which borrowing or lending money is calculated. In the video, the Federal Reserve's decision to keep interest rates elevated is discussed in relation to inflation and economic strength, affecting consumer spending and the housing market.

πŸ’‘Consumer Behavior

Consumer behavior refers to how consumers make decisions and spend their money. The video explores how consumer behavior is changing, with fast food chains noting a shift towards more cautious spending among their customers.

πŸ’‘Elon Musk

Elon Musk is the CEO of Tesla and is mentioned in the video for his decision to fire the team running Tesla's electric vehicle charging business. This decision is described as baffling given the importance of charging infrastructure for electric vehicle adoption.

πŸ’‘AI and Generative AI

AI, or artificial intelligence, and generative AI, a subset used for creating content, are discussed in the context of fast food brands using these technologies to innovate and improve customer experience. The video mentions KFC and Pizza Hut's use of generative AI for customer interaction.

Highlights

Starbucks experienced its first quarterly sales decline since 2020, attributed to a more cautious consumer.

McDonald's reported a smaller year-over-year increase in same-store sales, indicating consumer price wariness.

Restaurant Brand International, owner of Burger King and Popeyes, noticed consumers becoming more sensitive to price.

Fast food brands are focusing on affordability and promotions to attract consumers.

Starbucks plans to launch new products, including a boba-like tea drink and a zero to low-calorie energy drink.

Wingstop's sales were up 21.6% last quarter, with its stock skyrocketing 90% over the past year.

Wingstop has leaned into digital business and customer data, aiming to digitize 100% of its transactions.

Fast food brands are experimenting with AI and generative AI to improve customer experience and operations.

Elon Musk's decision to fire the 500-person team running Tesla's EV charging business was seen as baffling given the importance of charging infrastructure for EV adoption.

Tesla's move may indicate a shift in focus towards autonomous driving and a slower pace for the Supercharger network expansion.

Changpeng Zhao, founder of Binance, has been sentenced to four months in prison, making him the richest inmate in American history.

Digital camera sales volumes in Japan rose by 7% in 2023, marking the first increase since 2010.

Researchers estimate that by 2050, 50% of the global population will need corrective lenses for nearsightedness.

Spending time outside can help prevent the development of myopia, with the odds decreasing by 2% for each hour spent outdoors per week.

LinkedIn has introduced games on its platform to increase user engagement and time spent on the site.

Games on LinkedIn include a Sudoku-like game, a word association game, and a trivia word play hybrid.

LinkedIn's games are part of a broader trend of media companies leveraging games to boost user retention and revenue.