How I "Humanize" ChatGPT AI Content...

Matt Diggity
28 Feb 202411:06

TLDRMatt Diggity shares his method for making AI-generated content sound more human, using eight effective prompts categorized by personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting. He tested these prompts with a team to rate their human-like quality, achieving a high score for human-like content. The video also introduces Surfer AI, a tool that extracts facts and insights from top-ranking articles to enhance AI content, offering a free trial to interested viewers.

Takeaways

  • 🔍 Matt Diggity tested 67 prompts to humanize AI content and found 8 effective ones, which he now uses regularly.
  • 🎯 The 8 prompts are categorized into personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting.
  • 📝 To humanize content, one can train ChatGPT to mimic a specific person's writing style by analyzing their tone, sentence structure, and vocabulary.
  • 💡 Personal experience can be integrated into AI-generated content by providing the AI with an author's background and personal opinions.
  • 🚫 To avoid an AI-like tone, certain words and phrases that AI commonly uses should be limited or avoided in the content.
  • 🌐 The concept of 'perplexity' is used to vary the use of common words, making the AI-generated content less predictable and more human-like.
  • 📚 'Burstiness' refers to the variation in sentence and paragraph lengths, which is a characteristic of human writing that can be prompted in AI.
  • 📈 Fact insertion is crucial for AI to generate content with up-to-date and relevant facts, which can be manually added or automatically by tools like Surfer AI.
  • 🗑️ 'Unfluffing' prompts ensure that every sentence in the content provides value and avoids unnecessary filler.
  • 🎨 'Flavor prompts' encourage the AI to write in a more engaging, conversational, and occasionally humorous manner, using idioms and metaphors.
  • 🎯 'Audience targeting prompts' help tailor the content to a specific audience, considering their characteristics, tone preferences, and reading level.

Q & A

  • What was the main objective of Matt Diggity's experiment with ChatGPT prompts?

    -Matt Diggity's main objective was to test various prompts to make ChatGPT sound more human and to identify the most effective ones that could be incorporated into his 'permaprompts' set.

  • How many prompts did Matt Diggity find to be effective in humanizing ChatGPT's content?

    -Matt Diggity found eight prompts to be effective in humanizing ChatGPT's content.

  • What are the categories under which Matt Diggity categorized the effective prompts?

    -The effective prompts were categorized under personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting.

  • How did Matt Diggity test the effectiveness of the humanizing prompts?

    -Matt Diggity tested the prompts by assembling a team of 30 channel viewers who rated the likelihood of the content being AI or human on a scale from 0 to 10.

  • What was the baseline score for the content produced by ChatGPT without any humanizing prompts?

    -The baseline score for the content produced by ChatGPT without any humanizing prompts was a 1.3, indicating it was strongly perceived as AI-generated.

  • What is the significance of using persona prompts in the context of humanizing AI content?

    -Persona prompts help train ChatGPT to write in the style of a specific person, such as the user themselves or a favorite copywriter, making the content sound more personalized and human.

  • How does Matt Diggity suggest incorporating personal experience into AI-generated content?

    -Matt Diggity suggests providing ChatGPT with personal stories and opinions, such as an about page and personal beliefs, to make the content unique and to infuse it with the author's voice.

  • What is the purpose of the perplexity prompt in improving the human-like quality of AI content?

    -The perplexity prompt aims to avoid the repetitive use of certain words and phrases that AI tends to overuse, leading to more natural and varied language in the content.

  • What does 'burstiness' refer to in the context of AI content generation?

    -Burstiness refers to the variation in sentence and paragraph length in the content, mimicking the natural writing patterns of humans which are not uniform or predictable.

  • How does fact insertion improve the quality of AI-generated content?

    -Fact insertion enriches the content with accurate and relevant data, making it more informative and compelling, and less fluffy or generic.

  • What is the role of 'unfluffing' in the content generation process?

    -Unfluffing ensures that every sentence in the content provides value and contributes to the overall goal of the piece, eliminating unnecessary or empty statements.

  • How does adding 'flavor' to the content make it sound more human?

    -Adding flavor involves making the content engaging, conversational, and occasionally humorous, using idioms, metaphors, anecdotes, and natural dialogue to mimic human writing style.

  • What is the importance of audience targeting in humanizing AI content?

    -Audience targeting ensures that the content is written with a specific audience in mind, considering their characteristics, tone preferences, and reading level, making the content more relatable and appealing.

  • How does Surfer AI assist in the process of humanizing AI content?

    -Surfer AI assists by analyzing top-ranking articles for a given keyword, extracting relevant facts, critical words, phrases, and entities, and automatically inserting the most compelling elements into the generated article, enhancing its human-like quality and SEO optimization.

Outlines

00:00

🤖 Enhancing AI Writing to Mimic Human Style

Matt Diggity, the founder of SEO businesses and investor in Surfer AI, shares his method for making AI-generated content sound human-like. After testing 67 prompts, he identified eight effective ones categorized under personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting. These prompts help AI mimic any desired human writer's style, including personal experience and opinions to make content unique. Matt also discusses how to avoid AI tell-tale phrases and fluff, and emphasizes the importance of original information and personal experience as per Google's helpful content guidelines. The video offers a free download of these prompts for generating high-quality AI content.

05:01

🛫 Leveraging Seasonal Trends for SEO and Link Building

The script describes a successful SEO campaign executed by anticipating seasonal trends and providing journalists with the content they need. By creating a guide on sleeping on planes and reaching out to travel journalists, the campaign earned valuable backlinks from prominent websites. The strategy highlights the importance of understanding what journalists are interested in and providing them with timely and relevant content to secure quality backlinks, which is a key aspect of SEO and content marketing.

10:03

📈 Surfer AI's Automated Fact Insertion and SEO Optimization

The final paragraph discusses the limitations of AI in providing up-to-date facts and the need for human-like burstiness and variability in content. It introduces a prompt to avoid common AI phrases and to ensure heterogeneous paragraph and sentence structures. The paragraph also addresses the challenge of manually adding numerous facts to content, which Surfer AI overcomes by automatically extracting and inserting compelling facts from top-ranking articles. This not only saves time but also ensures the content is optimized for SEO, ready to perform well on Google. The offer of free Surfer AI credits is presented as an incentive for viewers to try the service.

Mindmap

Keywords

💡Humanize

To 'humanize' in the context of AI refers to the process of making artificial intelligence, such as ChatGPT, sound more like a human being in its responses. The video's theme revolves around this concept, where the creator, Matt Diggity, shares methods to achieve this by using specific prompts with ChatGPT. For example, he mentions that most prompts tested were not effective, but eight of them were 'game changers,' significantly improving the AI's human-like output.

💡Permaprompts

'Permaprompts' seems to be a term coined by Matt Diggity to describe a set of prompts that he consistently uses to achieve a desired outcome, in this case, making AI content sound more human. These prompts are categorized under various strategies, and the video explains how to apply them to ChatGPT to enhance the naturalness of its responses.

💡Persona

In the script, 'persona' is used to describe the specific character or individual that the AI is trained to emulate in its writing style. Matt Diggity provides an example of how to train ChatGPT to write in his own style by analyzing an article he has written, capturing his tone, sentence structure, and level of detail.

💡Personal Experience

Incorporating 'personal experience' into AI-generated content adds a layer of authenticity and uniqueness. The script describes how to instruct ChatGPT to understand and integrate the author's background and opinions into the content, making it distinct from generic AI-generated material.

💡Fact Insertion

'Fact Insertion' is a technique mentioned in the video to overcome the limitation of AI's knowledge cutoff date. By manually providing recent and relevant facts to ChatGPT, the content can be updated and fact-dense, which is more engaging and informative for readers.

💡Perplexity

The term 'perplexity' in this context refers to the avoidance of repetitive and unnatural language that AI often uses. Matt Diggity suggests using a prompt to instruct ChatGPT to vary its word choice, thus making the content sound less robotic and more human.

💡Burstiness

'Burstiness' is a concept related to the variation in sentence and paragraph length in writing. The video script explains how to prompt ChatGPT to create content with heterogeneous structures, which is more characteristic of human writing and less of the uniform, predictable patterns often seen in AI-generated content.

💡Unfluffing

'Unfluffing' is the process of removing unnecessary or filler content from writing to ensure that every sentence provides value. The script illustrates how to direct ChatGPT to produce concise and actionable content without any fluff, which is more likely to engage readers.

💡Flavor

In the video, 'flavor' is used to describe the unique style, tone, and engaging elements that make content sound more human and less like a machine. It involves being conversational, empathetic, and occasionally humorous, using idioms, metaphors, and natural dialogue to make the content more relatable and enjoyable.

💡Audience Targeting

'Audience Targeting' refers to the practice of writing content with a specific audience in mind. The script explains how to provide ChatGPT with demographic information, tone preferences, and reading level preferences to ensure the content resonates with the intended readers.

Highlights

The presenter tested 67 prompts to humanize ChatGPT's content.

Eight prompts were identified as game changers for humanizing AI content.

These prompts can be categorized into personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting.

The video demonstrates how to make ChatGPT sound like a specific individual or copywriter.

Matt Diggity, the founder of SEO businesses, shares his experience with AI content creation.

Google's helpful content guidelines emphasize originality, personal experience, and readability.

A team of 30 viewers helped rate the human-like quality of content produced by different prompts.

A baseline test showed ChatGPT's original content scored a 1.3 on human-like scale.

Persona prompts help train ChatGPT to mimic a specific person's writing style.

Personal experience prompts add unique stories and opinions to the AI-generated content.

Perplexity prompts reduce the use of repetitive AI phrases to make content sound more natural.

Burstiness prompts create variation in sentence and paragraph length for a more human-like flow.

Fact insertion prompts allow for the inclusion of recent and relevant data in the content.

Unfluffing prompts ensure that every sentence in the content provides value.

Flavor prompts encourage the use of idioms, metaphors, and humor to make content engaging.

Audience targeting prompts help tailor content to meet the preferences of a specific demographic.

Combining all prompts results in highly human-sounding AI-generated content.

Surfer AI tool automates the process of analyzing top-ranking articles to enhance content creation.

Surfer AI offers a hundred dollars worth of free credits for its service.