How to make Facebook Ad style videos for FREE! LUMEN5 Tutorial

IconicBecker
8 Jun 201708:09

TLDRThis tutorial showcases how to create engaging Facebook Ad-style videos using Lumen5 for free. The video demonstrates the process of signing up, creating a video from scratch, and utilizing AI to extract relevant text and images from articles. It guides through editing, adding images, music, and branding, and concludes with rendering and uploading the video to Facebook. The simplicity and efficiency of Lumen5 make it an exciting tool for content creators to produce professional videos quickly.

Takeaways

  • 😀 Use Lumen5 to create Facebook Ad style videos for free.
  • 🔍 Visit lumen5.com and sign up for a free account.
  • 📚 Start by creating a new video from scratch in the dashboard.
  • 🔗 Paste an article link into Lumen5 to automatically generate content.
  • 📝 Select key sentences from the article to be featured in the video slides.
  • 🚀 Utilize Lumen5's AI algorithms to enhance the content and images.
  • 🎨 Customize the video by adding relevant images and adjusting the layout.
  • 🎵 Add background music to enhance the video's appeal.
  • 🏷️ Include your logo for branding and professionalism.
  • 🌐 Preview the video to ensure it meets your expectations before publishing.
  • ⏱️ Be patient during the rendering process, which can take some time.

Q & A

  • What is the purpose of Facebook Ad style videos?

    -Facebook Ad style videos are used because they are easy to read, informative, quick, and overall effective. They perform much better than other types of video ads.

  • How can you create Facebook Ad style videos for free?

    -You can create Facebook Ad style videos for free by using the LUMEN5 platform. It allows you to sign up for free and create videos using their tools.

  • What is the first step in creating a video on LUMEN5?

    -The first step is to go to lumen5.com, sign up for a free account, and then navigate to the dashboard to start creating a video.

  • How does LUMEN5 help in creating content for the video?

    -LUMEN5 uses AI algorithms to pull out text and images from an article when you paste a link into the platform. It helps in creating content for the video by selecting relevant text and images.

  • What is the importance of selecting short and impactful sentences for each slide in the video?

    -Selecting short and impactful sentences is crucial as it helps keep the video short, sweet, and focused. It ensures that the message is conveyed effectively within the limited character limit per slide.

  • What is the character limit for each slide in LUMEN5?

    -The character limit for each slide in LUMEN5 is 120 characters.

  • How does LUMEN5 assist in image selection for the video?

    -LUMEN5 finds relevant images for the video and allows you to drag and drop them into the project. This feature helps in creating a visually appealing video.

  • What is the 'oven' feature in LUMEN5 and what does it do?

    -The 'oven' feature in LUMEN5 is where the project is processed and baked at a metaphorical temperature of 350 degrees. It is where the video is compiled and prepared for further editing.

  • Can you add music to your video in LUMEN5?

    -Yes, you can add music to your video in LUMEN5. They offer 100% free copyright non-infringing music that you can choose from to enhance your video.

  • What is the process of uploading a video to Facebook after creating it in LUMEN5?

    -After creating the video in LUMEN5 and rendering it, you can upload it directly to Facebook or download it and then upload it manually.

  • How long does it typically take to render a video in LUMEN5?

    -The rendering time can vary, but the longest wait time reported is about 20 minutes. However, the tool is in beta, so the rendering time might be inconsistent.

Outlines

00:00

🎬 Creating Engaging Video Ads with Lumen5

This paragraph introduces a method for creating engaging video ads using Lumen5, a free online tool. The speaker explains that these types of videos are effective because they are easy to read, informative, quick, and generally superior to other video ads. The process begins by visiting Lumen5's website and signing up for a free account. Once logged in, users can create a new video by copying and pasting a link to an article, which the AI will use to extract relevant text and images. The user then selects key sentences to be featured on each slide of the video, ensuring they are concise and impactful. The tool also offers a smart text summarization feature, though it is noted to be in beta. After selecting the text, users can add images, choose a background color, and even add music to enhance the video. The final step is to preview and publish the video, with the speaker noting that the rendering time can vary but is generally around 20 minutes.

05:01

🖌️ Customizing and Publishing Your Video Ad

In this paragraph, the speaker continues the tutorial on creating video ads with Lumen5, focusing on customization and publishing. They demonstrate how to change the highlight color of the text to match the theme or branding of the video, and emphasize the ease of this process. The speaker also previews the video to ensure everything looks good before publishing, noting that the preview does not show transitions but the final render will. They mention that Lumen5 is in beta, which may affect the rendering time estimate, but reassures that the longest wait they've experienced is about 20 minutes. The video is then uploaded to Facebook, showcasing the final product with transitions and a rolling video background. The speaker concludes by encouraging viewers to subscribe and like the video, and teases upcoming content on consultation methods and sales techniques.

Mindmap

Keywords

💡Facebook Ad

A Facebook Ad refers to promotional content displayed on the Facebook platform. These ads are designed to be eye-catching and informative, often using videos to convey messages quickly and effectively. In the video script, the term is used to describe the type of video content being taught, emphasizing their effectiveness in advertising and the ease with which they can be created using Lumen5.

💡Lumen5

Lumen5 is a video creation platform that allows users to generate videos for free. It uses AI algorithms to pull text and images from articles, making it easy to create engaging video content. The script mentions Lumen5 as the tool that will be used to demonstrate how to make Facebook Ad style videos, highlighting its user-friendly interface and the efficiency it offers in video production.

💡AI algorithms

AI algorithms, or artificial intelligence algorithms, are computational processes that mimic human-like decision-making. In the context of the video script, Lumen5 uses AI algorithms to analyze articles and extract relevant text and images, which are then used to create the video content. This technology simplifies the video creation process by automating the selection of content.

💡Video dashboard

The video dashboard is the user interface within Lumen5 where users can manage and create their video projects. The script describes the dashboard as the starting point for creating videos, where users can initiate the process of making a new video by pressing the 'create video' button.

💡Text summarization

Text summarization is the process of condensing a large text into a shorter version while retaining the main points. In the script, Lumen5's smart text summarization tool is mentioned, which helps in selecting the most relevant sentences from an article to be included in the video slides. This feature is crucial for keeping the video content concise and impactful.

💡Slide

In the context of video creation, a slide refers to a single frame or screen in a video that displays text and images. The script discusses selecting sentences for each slide, emphasizing the importance of choosing impactful sentences to convey the message effectively in the video.

💡Copyright-free music

Copyright-free music, also known as royalty-free music, is music that can be used without obtaining permission from the copyright holder. The script mentions that Lumen5 provides access to 100% free copyright music, which is essential for avoiding legal issues when using music in video content.

💡Branding

Branding in video content refers to the inclusion of a company's logo or other identifying marks to establish a professional and recognizable presence. The script explains how users can add their logo to the top right corner of each video, which not only adds a professional touch but also helps in brand recognition.

💡Rendering

Rendering in video production is the process of generating the final video file from the edited content. The script mentions that after setting up the video in Lumen5, users need to hit 'publish' to start the rendering process, which can take some time depending on the complexity of the video and the platform's processing capabilities.

💡Video backgrounds

Video backgrounds refer to the visual elements that form the backdrop of a video. In the script, it is mentioned that Lumen5 allows users to select and customize video backgrounds, enhancing the visual appeal of the final video product.

💡Beta

Beta is a term used to describe a software development phase where the product is nearly complete but still being tested for bugs and usability. The script notes that Lumen5 is still in beta, which might explain some of the inconsistencies in rendering times and features.

Highlights

Facebook Ad style videos are easy to read, informative, quick, and effective compared to other types of video ads.

Lumen5 is a free tool to create videos like these, accessible at lumen5.com.

You can sign up for Lumen5 for free and start creating videos from the TV dashboard.

Lumen5 uses AI algorithms to pull text and images from articles for video content.

Select key sentences from the article to feature on each slide of the video.

Lumen5 has a smart text summarization tool to help pick the best content.

The video editor allows you to customize the look with images and text.

You can add relevant images found by Lumen5 to enhance your video.

Add music to your video from Lumen5's library of free, non-copyrighted tracks.

Brand your video with a logo in the top right corner for a professional look.

Change the highlight color to match your brand or preferences.

Preview your video before publishing to ensure it meets your expectations.

Lumen5 is in beta, so rendering times may vary but are typically around 20 minutes.

Once rendered, videos can be uploaded directly to Facebook or downloaded.

The entire process, from creation to rendering, takes less than 35 minutes.

Lumen5 offers a quick way to produce professional-looking video ads.

Stay tuned for upcoming videos on consultation methods and sales techniques.

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