8 Steps to HUMANIZE AI Content!

Surfer
2 May 202406:59

TLDRIn this video, Tom from Surfer discusses the use of AI in generating SEO content and the importance of making it undetectable to search engines like Google. He emphasizes that while AI can produce high-quality content, it's crucial to humanize it to avoid penalties and improve brand reputation. Tips for personalizing AI input, adding personal insights, and using first-person pronouns are shared. The video also covers the need for fact-checking, communicating authority, and rewriting cliches to make AI-generated content more engaging and natural.

Takeaways

  • 🧐 Google may not always detect AI-generated content, but it prioritizes content that delivers value to users regardless of its source.
  • 🤖 AI algorithms are trained on human-written text and continue to improve, making it challenging for search engines to distinguish between human and AI writing.
  • 🚫 Search engines do not penalize AI-generated content as long as it is not used to produce low-quality or non-original content at scale for manipulating search rankings.
  • 📝 Google defines high-quality content as that which demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
  • 🛠️ AI can assist in creating content with E-E-A-T qualities when used correctly, but mass-producing impersonal content without humanization is considered spammy.
  • 👎 Survey respondents expressed a dislike for AI content that sounds too mechanical, highlighting the need for a human touch.
  • 💡 To humanize AI content, customize your input for the AI tool and provide detailed prompts to guide the content creation process.
  • 📜 Enhance AI content with personal insights and stories to demonstrate firsthand experience and increase trustworthiness.
  • 🙋‍♂️ Incorporate first-person pronouns (I, we, my) to make the content feel more personal and engaging.
  • 🔍 Fact-check AI content and include citations to ensure accuracy and build credibility.
  • 📊 Support content with relevant statistics, case studies, and real-life examples to communicate authority.
  • 📝 Rewrite overused AI phrases and clichés to avoid detection by AI content identifiers and to sound more humanlike.
  • 🗣️ Use the active voice instead of passive to make the content more engaging and natural.
  • ✍️ Treat AI-generated articles as first drafts and refine them using the provided tips to create high-value content loved by both search engines and readers.

Q & A

  • What is the main concern of users regarding AI-generated content according to the survey conducted by Surfer?

    -The main concern of users is whether Google or other algorithms can detect the content as AI-generated and the importance of the content not being detectable by search engines.

  • How do search engines like Google view AI-generated content?

    -Search engines don't care if the content is generated by AI as long as it's not used to produce low-quality or non-original content at scale for manipulating search rankings. They care about whether the content delivers value to users.

  • What does Google consider as high-quality content?

    -Google considers high-quality content as content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).

  • How can AI help in creating content that demonstrates E-E-A-T qualities?

    -AI can help by streamlining the content creation process, reducing research and writing time, allowing for more focus on adding a human touch and ensuring the content meets E-E-A-T standards.

  • What is considered as misuse of AI in content creation?

    -Misuse of AI includes mass-producing articles at scale without humanizing them first, which is considered spammy behavior aimed at manipulating search engine rankings and can lead to site penalties.

  • How do respondents in the survey feel about AI content that sounds like it's written by AI?

    -80% of the respondents admitted to not liking when AI content sounds like it's written by AI, indicating the importance of humanizing AI-generated content.

  • What is the first tip given to humanize AI content?

    -The first tip is to customize your input, ensuring to be as specific as possible with what you are asking of the AI tool to result in better output.

  • Why is it important to share personal insights in AI-generated content?

    -Sharing personal insights enhances the AI content by showing firsthand experience on the topic, making the content more trustworthy and satisfying Google's E-E-A-T ratings.

  • What is the significance of using first-person pronouns in AI-generated content?

    -Using first-person pronouns such as 'I', 'we', and 'my' makes the content feel more personal and engaging, which has been shown to have a positive correlation with website performance and Google's updates.

  • Why is it necessary to fact-check AI-generated content?

    -It is necessary to fact-check AI-generated content because, like humans, AI can make mistakes, and fact-checking ensures the accuracy of claims and includes citations for credibility.

  • How can incorporating relevant statistics, case studies, and real-life examples support the content's authority?

    -Incorporating these elements communicates authority and expertise, ensuring users know the content is credible and trustworthy, which aligns with Google's guidelines for high-quality content.

  • What is the effect of overused phrases and cliches in AI-generated content?

    -Overused phrases and cliches can make AI-generated content sound less humanlike and more robotic, which can be a giveaway to AI detectors and may not be as engaging for readers.

  • Why is it recommended to rewrite content in an active voice?

    -Rewriting content in an active voice makes it more straightforward, fluff-free, and engaging, which is more natural and aligns with human writing patterns.

  • How can editing AI-generated content like a human improve its quality?

    -Editing like a human involves varying the length of sentences and paragraphs to mirror the flow of human conversation, replacing jargon with simpler language, and ensuring the content is not repetitive or complex in structure.

  • What should be the final approach to AI-generated articles before publishing?

    -The final approach should involve treating AI articles as first drafts and following the provided tips to refine and turn them into high-value pieces that both search engines and readers will appreciate.

Outlines

00:00

🤖 AI in Content Creation: Detection and Quality Concerns

The script addresses the use of AI in generating SEO content, with a focus on whether Google can detect AI-generated content and the importance of high-quality content. It reveals that 80% of surveyed users employ AI tools for content creation and are concerned about detectability. The speaker emphasizes that search engines prioritize valuable content over its origin, defining high-quality content as authoritative, trustworthy, and demonstrating expertise. AI can assist in creating such content, but mass production without humanization is discouraged as it may lead to penalties and damage to brand reputation. The audience is reminded that AI lacks personal experience and the ability to make intuitive connections, suggesting the need for a human touch in content creation.

05:01

📝 Humanizing AI Content: Tips for Enhancing Quality

This paragraph offers strategies to make AI-generated content more human-like and valuable. It starts by advising customization of AI inputs for better output and sharing personal insights to enhance trustworthiness. The use of first-person pronouns is recommended to make content feel more personal. The script also suggests fact-checking AI content and supporting it with authoritative data. It warns against overused AI phrases and passive voice, advocating for active voice to improve readability. Editing for human-like quality is stressed, with the suggestion to treat AI-generated content as a first draft. The paragraph concludes by encouraging viewers to refine AI content into a high-value piece loved by both search engines and readers, and mentions a linked article for further reading on humanizing AI content.

Mindmap

Keywords

💡AI generated content

AI generated content refers to any material created using artificial intelligence technologies. In the context of the video, it is used to discuss the creation of SEO content with AI tools. The script mentions that 80% of users have used AI for content generation, indicating its prevalence and the importance users place on ensuring it is not detectable as AI-generated by search engines like Google.

💡Google detection

Google detection refers to the ability of Google's algorithms to identify content that has been generated by AI. The script discusses the concern users have about Google's ability to detect AI-generated content and emphasizes that while AI algorithms are improving, search engines prioritize content value over its origin, as long as it is not low-quality or unoriginal.

💡Humanlike

Humanlike in the script implies making AI-generated content sound and feel as if it was written by a human. Tips are provided on how to make AI content more humanlike, such as customizing input, sharing personal insights, and using first-person pronouns, which are all aimed at enhancing the authenticity and engagement of the content.

💡High-quality content

High-quality content, as defined by Google, is content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T). The script mentions that AI can assist in creating such content, but it must be used correctly to avoid spammy behavior and ensure the content provides value to users.

💡Spammy behavior

Spammy behavior in the context of the video refers to the mass production of articles at scale using AI without humanizing them first. This is considered an attempt to manipulate search engine rankings and can lead to penalties for the site. The script warns against this practice and encourages adding a human touch to AI-generated content.

💡Personal insights

Personal insights are first-hand experiences and knowledge that an author brings to the content. The script suggests enhancing AI content with personal insights to make it more trustworthy and engaging. This helps in showing that the content is not just data-driven but also has a personal touch, which can improve its credibility.

💡First-person pronouns

First-person pronouns such as 'I', 'we', and 'my' are used in the script to suggest that incorporating these into AI-generated content can make it feel more personal and engaging. A study mentioned in the script found a strong positive correlation between using first-person pronouns and rewarding website performance post-Google updates.

💡Fact-checking

Fact-checking is the process of verifying the accuracy of claims made in content. The script advises to fact-check AI-generated content because, like humans, AI can make mistakes. Including citations and ensuring the accuracy of information is crucial for maintaining the trustworthiness of the content.

💡Authority

Authority in the context of the video refers to the expertise and credibility communicated through content. The script suggests supporting content with relevant statistics, case studies, and real-life examples to establish authority. It also mentions the importance of using bylines that communicate the author's expertise and credibility.

💡Clichés

Clichés are overused phrases or expressions that lack originality. The script points out that AI tools often generate content with clichés, which can be a giveaway to AI detectors. It advises rewriting these clichés to make the AI-generated text sound more humanlike and engaging.

💡Active voice

Active voice is a grammatical structure where the subject of the sentence performs the action. The script suggests using the active voice in AI-generated content as it makes the content more straightforward, fluff-free, and engaging compared to the passive voice, which AI tends to use more frequently.

💡Editing

Editing in the script refers to the process of refining AI-generated content to make it sound more natural and less like it was written by an AI. It includes varying the length of sentences and paragraphs to mirror human conversation and replacing jargon with simpler language. The script also mentions that almost 53% of users can tell if content is written by AI, highlighting the importance of editing.

Highlights

AI-generated content is a hot topic, with concerns about Google's ability to detect it.

80% of Surfer's survey respondents use AI tools for SEO content generation.

75% of users believe it's important that AI-generated content is not detectable by search engines.

AI algorithms are trained on human-written text, making it difficult for search engines to distinguish between AI and human writing.

Search engines prioritize content that delivers value to users, regardless of its production method.

Google defines high-quality content as demonstrating expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).

AI can assist in creating content with E-E-A-T qualities when used correctly.

Using AI to mass-produce articles without humanizing them is considered spammy behavior.

80% of survey respondents do not like content that sounds like it's written by AI.

AI lacks the ability to draw on personal experiences or make intuitive leaps like humans.

AI can streamline content creation by reducing research and writing time.

Customizing input to AI tools improves output quality.

Sharing personal insights and using first-person pronouns can enhance AI content's trustworthiness.

Fact-checking AI content and including citations is crucial to maintain credibility.

Communicating authority through statistics, case studies, and real-life examples supports content quality.

Rewriting overused AI phrases and using the active voice can make content sound more natural.

Editing AI content to vary sentence and paragraph length mimics human conversation flow.

Replacing jargon with simpler language makes AI content more relatable to readers.

Treating AI articles as first drafts and refining them is key to creating high-value content.

A detailed article on humanizing AI content is linked in the video description.