AI generated advertising aims to change the way people shop with vivid imagery on coolers
TLDRCEO of Cooler Screens, Arson Aaki, discusses the innovative use of AI in transforming in-store advertising. The technology digitizes the surfaces of coolers and freezers, allowing for dynamic and relevant ads to be displayed to shoppers. This digital approach is akin to personalized content delivery by search engines and streaming services, providing shoppers with tailored ads based on their interests and needs. The system also features a Vision AI capability that monitors product availability in real-time, ensuring that displayed ads match the in-stock items. This not only enhances the shopping experience but also provides valuable data for advertisers, helping them to understand the performance of their campaigns and to connect with consumers more effectively.
Takeaways
- 📈 **Digital Transformation in Retail**: Cooler Screens is using AI to digitize in-store marketing, an area that has been largely untouched by technology until now.
- 🛒 **Relevance to Shoppers**: The technology personalizes the shopping experience by providing dynamic, relevant ads on coolers, similar to how Netflix or Google offer personalized content.
- 📊 **Performance Tracking**: Advertisers gain insights into the performance of their ads, allowing for better targeting and understanding of consumer segments.
- 📱 **Dynamic Content**: Ads on coolers are dynamic and can change based on consumer interests, budget, dietary needs, and other considerations.
- 🤖 **Vision AI**: Cooler Screens has developed a Vision AI system that uses cameras to scan products on shelves, informing shoppers of in-stock items and guiding brands on promotion strategies.
- 🔄 **Inventory Management**: The system can detect when products are out of stock and suggest alternatives to prevent competitors from taking over the space.
- 📝 **Personalization**: The technology aims to make product discovery easier for consumers by presenting them with tailored options that meet their specific needs.
- 📈 **Incremental Performance**: Advertisers can expect incremental business performance by connecting intent with relevant content through the AI-driven platform.
- 🛍️ **Consumer Benefit**: The digitization of cooler surfaces benefits consumers by offering a more engaging and informative shopping experience.
- 🤝 **Partnerships**: Cooler Screens has deals with major companies like Kraft Heinz and is attracting interest from other large food companies, indicating a growing demand for this technology.
- 🌐 **Online to Offline**: The technology brings the benefits of online shopping, such as real-time inventory updates, to the physical retail environment.
Q & A
What is the main goal of using AI in cooler screens at grocery stores?
-The primary goal is to transform in-store marketing by digitizing the physical world, allowing shoppers, retailers, and brands to connect in a more relevant way powered by technology and AI.
How does the technology implemented by Cooler Screens differ from traditional in-store advertising?
-Unlike static, analog signage, Cooler Screens uses technology similar to search engines or streaming services to provide dynamic, relevant content to shoppers based on their interests and needs.
What benefits does digitizing the surfaces of freezers offer to consumers?
-Consumers benefit from receiving personalized, relevant content that helps them find products that align with their budget, dietary needs, or other considerations, much like personalized recommendations on Netflix or search results on Google.
How does Cooler Screens' AI technology help advertisers understand the performance of their ads?
-The AI technology allows advertisers to understand the performance of their advertising buys, micro-segments, and opportunities to connect intent with content, driving incremental performance for their businesses.
What is the role of the 'Clever Vision AI' capability in Cooler Screens' system?
-Clever Vision AI uses cameras to constantly scan products on the shelf, informing shoppers about what's in stock and out of stock, and allowing brands to adjust their promotions accordingly.
How does Cooler Screens' technology prevent the display of unavailable items to shoppers?
-The system's AI, with the help of cameras, continuously monitors the stock levels and updates the displayed content, ensuring that only available items are shown to shoppers, similar to online shopping experiences.
What kind of demand is Cooler Screens experiencing from advertisers?
-Cooler Screens has over 200 active advertisers on its platform, indicating a strong demand for their innovative in-store digital marketing solution.
How does the Cooler Screens technology enhance the shopping experience for customers?
-The technology provides a personalized shopping experience by showing products and offers that are tailored to the individual shopper's preferences and needs, making it easier for them to find relevant products.
What is the potential impact of Cooler Screens on the competitive landscape of in-store marketing?
-By offering a dynamic and personalized marketing platform, Cooler Screens can potentially shift the competitive landscape by enabling brands to better engage with consumers and prevent competitors from taking over when a product is out of stock.
How does the Cooler Screens system ensure that the content displayed is always relevant and up-to-date?
-The system uses AI and machine learning algorithms to analyze shopper behavior and preferences, ensuring that the content displayed on the screens is always current and relevant to the shopper.
What are some of the challenges that Cooler Screens might face in implementing this technology in grocery stores?
-Challenges may include technical integration with store systems, ensuring the accuracy of stock level information, and addressing privacy concerns related to the use of cameras and AI for personalization.
What are the future plans for Cooler Screens in terms of expanding their technology and services?
-While the transcript does not provide specific future plans, it can be inferred that Cooler Screens may look to expand its technology to more stores, integrate with a wider range of products and brands, and potentially introduce new features to further enhance the shopping experience.
Outlines
🛒 Transforming In-Store Marketing with AI
The CEO of Cooler Screens, Arson Aaki, discusses the innovative use of AI to digitize in-store marketing, particularly in the context of grocery stores. The technology aims to make advertising more relevant and dynamic for shoppers by understanding their interests and providing tailored content. This digitization of cooler surfaces benefits consumers by offering them information similar to personalized search engine results or Netflix recommendations, helping them find products that suit their budget, dietary needs, or other preferences. The platform has attracted over 200 active advertisers, providing them with insights into the performance of their ads and enabling them to connect with consumers more effectively. Additionally, the system includes a Vision AI capability that uses cameras to monitor stock levels and inform both shoppers and brands about in-stock and out-of-stock items, allowing for more strategic and responsive marketing.
Mindmap
Keywords
💡AI generated advertising
💡In-store marketing
💡Digitization
💡Relevant content
💡Dynamic advertising
💡Vision AI
💡Stock availability
💡Micro-segmentation
💡Performance of advertising
💡Cooler screens
💡Consumer connection
Highlights
AI technology is being used to transform in-store advertising on coolers in grocery stores.
CEO Arson Aaki discusses the untapped potential of in-store marketing for digitization.
The technology aims to make shopping more relevant by connecting shoppers, retailers, and brands through dynamic content.
Digital signage in stores is being replaced with AI-powered, dynamic ads similar to personalized search engine results or Netflix recommendations.
The AI system understands shopper interests and provides relevant content to help find products that match their needs.
Over 200 advertisers are active on the platform, indicating a strong demand for this new form of advertising.
Digital advertising allows marketers to measure the performance of their campaigns and target specific consumer segments.
The technology includes a 'Clever Vision AI' capability that uses cameras to track in-stock and out-of-stock items on shelves.
Shoppers are informed in real-time about the availability of items, enhancing their shopping experience.
Brands can adjust their promotions based on stock levels to avoid promoting unavailable items.
The system prevents competitors from taking over the promotion space when a product is out of stock.
Vision AI brings e-commerce-like stock tracking capabilities to physical retail environments.
The technology aims to bridge the gap between physical and digital shopping experiences.
AI-generated ads on coolers provide vivid imagery to enhance the appeal of products to consumers.
The system is designed to be more engaging and interactive than traditional paper signage.
AI-driven content can adapt to consumer behavior and preferences in real-time.
The platform offers incremental performance benefits to businesses by connecting intent with relevant content.
The integration of AI in cooler advertising represents a significant shift in the retail marketing landscape.