Creating AI Generated Logos Using MidJourney

Matt Wolfe
26 Jan 202314:39

TLDRIn this informative video, Matt Wolf explores the process of creating AI-generated logos using Mid-Journey, a tool adept at producing logo designs. He shares tips on refining prompts for better results, such as specifying 'minimal vector' or 'simple and flat' for a coffee company logo, and experimenting with Japanese styles and gradients for a tech brand. Matt also demonstrates how to integrate the generated designs into Discord, organize them, and tweak them using Canva for final touches, including adjusting fonts and colors to achieve the desired logo.

Takeaways

  • 🎨 The video provides a tutorial on creating AI-generated logos using Mid Journey, a generative art tool.
  • 🤖 Mid Journey is highlighted as particularly effective for creating logo type designs compared to other generative art tools.
  • 🔧 The tutorial suggests using Mid Journey within a Discord server for organization and ease of access.
  • 🛠️ It's recommended to use Mid Journey version 4 for logo designs and to enable remix mode for better results.
  • 🎨 The process involves using specific prompts to guide the design of logos, such as 'minimal vector', 'simple and flat', and 'white background'.
  • 🖌️ The video demonstrates how to refine the logo design process by adding additional prompts and experimenting with different styles.
  • 🌐 Iconic designers' styles, such as Paul Rand and Saul Bass, can be mimicked in the logo creation process for unique concepts.
  • 👾 The use of mascots and single-letter logos are presented as alternative logo design options.
  • ✂️ The video suggests using Canva for final touches and adjustments to the logos, including font matching and background removal.
  • 🔄 Iteration is key in the logo design process, with the need to continually refine and adjust the prompts for the desired outcome.
  • 🔗 The video promotes futuretools.io as a resource for generative art tools and a newsletter for the latest AI and design trends.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is about creating AI-generated logos using a tool called Mid-Journey.

  • What are some of the logo concepts discussed in the video?

    -The video discusses various logo concepts including Wolfman Coffee, Future Tools, and different styles like minimal vector, simple and flat designs.

  • How does the video creator incorporate Mid-Journey into his workflow?

    -The video creator incorporates Mid-Journey by setting it up in his own Discord server, creating channels for different tests, and using it to generate logo designs.

  • What are the specific Mid-Journey settings that the creator uses for logo designs?

    -The creator uses Mid-Journey version 4, ensures remix mode is on, and uses prompts like 'minimal vector', 'simple and flat' to refine the logo designs.

  • How does the video address Mid-Journey's limitations with text?

    -The video acknowledges Mid-Journey's limitations with text and suggests ignoring the text used in the generated logos, focusing instead on the visual design elements.

  • What is the process for refining the AI-generated logo concepts?

    -The process involves using additional prompts to get closer to the desired outcome, upscaling preferred designs, and then using a tool like Canva to adjust and finalize the logo with appropriate fonts and colors.

  • How does the video suggest using iconic designer styles for logos?

    -The video suggests using prompts that incorporate styles of iconic designers like Paul Rand, Saul Bass, and Massimo Vignelli to create logo concepts with a recognizable and impactful aesthetic.

  • What are some tips for improving the text in the AI-generated logos?

    -The video suggests using Canva to find a close font match to the generated logo and edit the text directly within Canva to achieve the desired look.

  • How does the video demonstrate creating a logo with a single letter?

    -The video demonstrates creating a logo with a single letter by using a prompt like 'letter M logo serif flat vector art white background' and then refining it in Canva.

  • What resources are shared for those interested in AI art and design tools?

    -The video shares resources like FutureTools.io, which curates a list of generative art tools, and a newsletter that provides weekly picks of interesting tools, news articles, and YouTube videos related to AI and design.

  • What is the final step in the video to ensure the logo has a transparent background?

    -The final step is to re-upload the logo with a white background into Canva, use the 'remove background' feature, and then download the image as a PNG file to achieve a transparent background.

Outlines

00:00

🎨 Creating AI-Generated Logos with Mid Journey

This paragraph introduces the process of creating AI-generated logos using Mid Journey, a generative art tool. The speaker, Matt Wolf, explains that despite Mid Journey's limitations with text, it excels at creating logo designs. He shares his experience of generating various concepts for logos, including those for Wolfman Coffee and Future Tools. The paragraph also covers a trick of integrating the Mid Journey bot into a personal Discord server for convenience and organization. Matt demonstrates how to use specific prompts to refine the logo designs and emphasizes the iterative nature of the design process.

05:03

🌟 Refining Logo Concepts and Experimenting with Styles

In this paragraph, Matt continues the discussion on logo creation, focusing on refining the initial concepts and experimenting with different styles. He explores Japanese minimalist style, gradients, and iconic designs from renowned graphic designers like Paul Rand and Saul Bass. The process involves using specific prompts and adjusting settings within Mid Journey to achieve desired outcomes. Matt also discusses the potential of using mascots and single-letter logos, showcasing the versatility of AI-generated design options.

10:04

🖌️ Post-Processing and Finalizing the Logos with Canva

The final paragraph delves into post-processing the AI-generated logos using Canva for further refinement. Matt demonstrates how to adjust the designs, remove backgrounds, and match fonts and colors to achieve a polished look. He emphasizes the importance of iteration and fine-tuning in the design process. The paragraph concludes with Matt sharing resources for those interested in AI art and design, including his website FutureTools.io, which curates various AI and generative art tools, and his newsletter for weekly recommendations and insights.

Mindmap

Keywords

💡AI-generated logos

AI-generated logos refer to the use of artificial intelligence to create visual symbols or icons that represent a brand or company. In the context of the video, AI is utilized to design logos for businesses such as Wolfman Coffee and Future Tools, showcasing the technology's capability to produce innovative and unique logo concepts.

💡Mid Journey

Mid Journey is mentioned as a generative art tool that specializes in creating logo-type designs. It is used in the video to generate a variety of logo concepts through textual prompts and iterative refinement. The tool's ability to understand and execute design requests makes it a valuable resource for logo creation.

💡Discord server

A Discord server is an online communication platform where users can create channels for various purposes, such as testing and organizing AI-generated content. In the video, the creator sets up a Discord server called 'AI art tests' to manage and separate different logo design projects within the server's channels.

💡Logo design

Logo design is the process of creating a visual identity that represents a brand or company. It involves elements such as typography, color, and图形, and aims to convey the brand's message and values. The video focuses on using AI to assist in this creative process, highlighting the evolving role of technology in design.

💡Text

In the context of the video, 'text' refers to the written or typed words that are part of the logo design. The video mentions that Mid Journey is not particularly adept at handling text, which is why the focus is on the visual elements of the logo that can be achieved more accurately through AI.

💡迭代

迭代, which translates to 'iteration' in English, refers to the process of repeating a cycle of activities with the aim of achieving a desired outcome through continuous refinement. In the video, the concept of iteration is central to the AI logo design process, where the creator refines the AI's prompts multiple times to improve the design.

💡Canva

Canva is an online graphic design platform that allows users to create visual content, including logos, using templates and design elements. In the video, Canva is used to finalize and edit the AI-generated logo designs, such as adjusting fonts and removing backgrounds.

💡Iconic designers

Iconic designers are individuals renowned for their influential and recognizable work in the field of design. In the video, the creator references legendary designers like Paul Rand and Saul Bass, using their styles as inspiration for AI-generated logo concepts.

💡Mascot

A mascot is a character or figure that represents a brand, often used to create a friendly and memorable identity. In the video, the concept of a mascot is explored as a potential element for logo design, with the AI generating various mascot concepts for a hypothetical futuristic tool company and a coffee shop.

💡Vector art

Vector art is a type of digital art where the images are composed of polygons, lines, curves, and other shapes that are defined by mathematical expressions. This format is popular in logo design due to its scalability and clarity at different sizes. The video emphasizes the use of vector art in creating clean and adaptable logo designs through AI.

💡Flat design

Flat design is a minimalist design approach that emphasizes simplicity, clean lines, and the use of solid colors without the addition of gradients, shadows, or other realistic effects. The video discusses the use of flat design in AI-generated logo concepts, aiming for a modern and straightforward visual style.

Highlights

Exploring logo creation with Midjourney for brands like Wolfman Coffee and Future Tools.

Demonstration of generating varied logo concepts using Midjourney in a dedicated Discord server.

Detailed walkthrough on adding Midjourney bot to a new Discord server for organized logo design experiments.

Using specific prompts in Midjourney to generate logo designs, focusing on minimalism, vector quality, and flat designs.

Addressing Midjourney's limitations with text in logos and exploring workarounds.

Incorporating additional design elements like Japanese style, gradients, and iconic designer styles into logo prompts.

Experimenting with mascot designs for brands, highlighting the versatility in Midjourney's generation capabilities.

Leveraging Canva for text adjustments and refining AI-generated logos with matching fonts and colors.

Showcasing the process of making logos background transparent and fine-tuning design elements in Canva.

Using Canva's background remover to achieve clean, professional-looking logo designs.

A creative approach to bypassing issues with transparent backgrounds and white boxes in design.

Introduction to futuretools.io, a curated platform for generative art and design tools.

Invitation to join a free newsletter offering weekly insights into AI, design tools, and ways to monetize AI creations.

Emphasizing the iterative nature of AI art and design for achieving the desired outcomes.

Encouragement to explore and experiment with various AI tools and techniques for creative design projects.