How to differentiate AI-generated images and videos from real ones

CBS News
3 Jul 202307:06

TLDRThe transcript discusses the challenges of discerning真伪 in political media due to the advent of deepfake technology. Expert Lindsey Gorman offers tips on identifying manipulated content, such as analyzing audio-visual synchronization, mechanical movements, and inconsistencies in lighting or image quality. The conversation highlights the importance of media literacy and the potential risks to democracy when trust in information is undermined.


  • 🔍 Deepfake technology has blurred the lines between reality and fiction in political media, making it challenging for voters to discern真伪.
  • 🎥 Analyzing the synchronization of audio and visual elements is crucial in identifying manipulated political videos.
  • 👀 Inconsistencies in blinking patterns and mechanical movements can be a giveaway for fake videos.
  • 🏛️ The Pentagon image example highlights the importance of cross-referencing visual information with reliable sources.
  • 🚨 Context plays a vital role in validating the authenticity of images and videos, such as recognizing known figures or events.
  • 🤥 The 'liar's dividend' concept refers to the advantage taken by those spreading disinformation in an environment where truth and falsehood are indistinguishable.
  • 🌐 The spread of both true and false information online poses a threat to democracy and societal trust.
  • 🔎 Media literacy techniques and critical thinking are essential tools for navigating the complex landscape of digital content.
  • 📸 AI-generated images often have a hyper-realistic sheen that can be a subtle indicator of their inauthenticity.
  • 👨‍⚖️ Legal and official proceedings, such as arraignments, can provide context for verifying the authenticity of images or videos.
  • 💡 The media's responsibility to clearly label manipulated content and the need for new standards to ensure trust in information consumption.

Q & A

  • What is the main challenge presented by the convergence of artificial intelligence and politics?

    -The main challenge is that it becomes increasingly difficult for voters to differentiate between real and fake information, especially in political images and videos.

  • Who is Lindsey Gorman and what role does she play in the transcript?

    -Lindsey Gorman is a technology expert with the German Marshall Fund. She helps discern between fact and fiction in political images and videos, providing insights on how to spot deep fakes and manipulated content.

  • How can one identify a deep fake video involving Hillary Clinton endorsing Ron DeSantis?

    -By closely observing the synchronization between the audio and the mouth movements, as well as noticing any mechanical shaking of the head or blurred out eyes. These discrepancies can indicate that the video has been manipulated.

  • What is the significance of the President Biden video where he appears not to blink?

    -The fact that he didn't blink at all suggests the video might be fake. However, it turns out to be real, as it was a speech given to the National Association of Black Law Enforcement Officers, showing that sometimes first impressions can be misleading.

  • What is the 'liar's dividend' mentioned in the transcript?

    -The 'liar's dividend' refers to the advantage a liar can take in an information environment where it's difficult to discern real from fake. A liar can deny the authenticity of a genuine audio or image, making it hard to prove the truth.

  • How can one verify the authenticity of an image, such as the fake Pentagon photo?

    -By using tools like Google image search and street view to compare the image in question with actual photos of the location, and by looking for inconsistencies or a hyper-realistic sheen that AI-generated images may have.

  • What is the potential danger of widespread skepticism towards media content?

    -While skepticism can encourage media literacy and investigation, it also has implications for democracy and society as trust in what we see and hear is essential. It's not realistic to check every piece of content, so relying on credible sources and standards becomes crucial.

  • What role does the media play in the context of辨别真假信息?

    -The media plays a crucial role in labeling content as manipulated, fake, or real. It helps in educating the public about the authenticity of information and promotes media literacy.

  • What is the significance of digital watermarks in ensuring the authenticity of media content?

    -Digital watermarks can serve as a technology that verifies the authenticity of media content. They can provide a way to confirm whether an image, video, or audio clip is genuine or manipulated.

  • How can the general public protect themselves from falling for deep fakes and manipulated content?

    -By developing media literacy skills, such as scrutinizing the source of information, checking for inconsistencies in images and videos, and verifying content through reverse image searches or other fact-checking methods.



🎥 Deepfake Detection Techniques

This paragraph discusses the challenges of discerning between genuine and manipulated political images, particularly deepfakes. Lindsey Gorman, a technology expert from the German Marshall Fund, explains methods to identify deepfakes by examining audio-visual synchronization, mechanical movements, and blurred facial features. The conversation highlights the importance of context and source verification in determining the authenticity of media content, and the potential societal and democratic implications of widespread skepticism towards information.


🌐 Media Literacy and Misinformation

The second paragraph emphasizes the role of media literacy in the digital age, where misinformation can easily spread online. It describes how the public's imagination can be captured by fake images or videos, and the necessity of verifying the authenticity of such content. The discussion includes the importance of context in identifying fakes, the role of media in labeling manipulated content, and the potential for technologies like digital watermarks to help establish the veracity of information. The paragraph also touches on the balance between healthy skepticism and the need for trust in information in a functioning democracy.




Deepfake refers to the use of artificial intelligence, particularly deep learning techniques, to create or manipulate audio or video content in a way that makes it appear as if someone has said or done something they did not. In the video, this term is used to describe the fabricated video of Hillary Clinton endorsing Ron DeSantis, which is a classic example of how deepfakes can be used to mislead the public and create confusion regarding the authenticity of political messages.

💡Media Literacy

Media literacy is the ability to access, analyze, evaluate, and create media in a variety of forms. It involves understanding how media messages are created and the techniques used to persuade or influence an audience. In the context of the video, media literacy techniques are crucial for discerning the authenticity of political images and videos, and for identifying manipulated content such as deepfakes.


Authenticity refers to the quality of being genuine, original, and not a copy or imitation. In the video, authenticity is a central concern as it relates to the trustworthiness of political content and the ability of viewers to distinguish between real and fake media. The video discusses the challenges posed by deepfakes and other manipulated media in verifying the authenticity of political messages.


Synchronization in the context of audiovisual media refers to the alignment of audio with corresponding video content, ensuring that the spoken words match the movements of the speaker's mouth and the overall context of the video. In the video, synchronization is used as a key indicator to identify whether a video has been manipulated or is authentic, as deepfakes often struggle to perfectly match audio with the corresponding mouth movements.


Context refers to the circumstances or background information that helps to understand and interpret information. In the video, context is crucial for determining the authenticity of media content, as it involves considering the source of the information, the setting in which it appears, and any additional information that can provide clarity on the intent behind the content's creation.

💡Liar's Dividend

The term 'liar's dividend' refers to the advantage gained by those who lie or spread disinformation in a situation where it is difficult to distinguish between truth and falsehood. In the video, this concept is used to describe how the proliferation of fake news and manipulated media can benefit those who seek to create doubt and discord, as it becomes increasingly challenging for people to verify the truth of information.


Autocrats are leaders who exercise power in a centralized and non-democratic manner, often disregarding the rule of law and suppressing opposition. In the video, autocrats are mentioned as beneficiaries of the 'liar's dividend,' as they can exploit the confusion and mistrust created by fake news and manipulated media to consolidate power and undermine democratic processes.

💡Digital Watermarks

Digital watermarks are embedded codes or markers that can be added to digital content, such as images, videos, or audio files, to identify the source, ownership, or authenticity of the content. In the video, the concept of digital watermarks is presented as a potential solution to help verify the authenticity of media content and distinguish between real and manipulated material.

💡Information Environment

The information environment refers to the ecosystem of information sources, channels of communication, and the overall context in which information is created, shared, and consumed. In the video, the term is used to describe the current state of the media landscape, where the convergence of artificial intelligence and politics has made it challenging to discern truth from falsehood.

💡Fake News

Fake news refers to false or misleading information presented as news, often with the intent to deceive, manipulate public opinion, or generate profit. In the video, fake news is a central issue, as it discusses the challenges of identifying and combating the spread of fabricated or manipulated content in the political sphere.


The convergence of artificial intelligence and politics makes it difficult to differentiate between real and fake in political images.

Lindsey Gorman, a technology expert with the German Marshall Fund, provides insights on discerning fact from fiction in political media.

A deep fake video of Hillary Clinton appears to endorse Ron DeSantis for president, showcasing the realistic yet manipulated nature of AI-generated content.

Identifying inconsistencies in audio-visual synchronization is a key method to spot deep fakes.

President Biden's speech, initially suspected as a deep fake, was confirmed real through context and source verification.

The lack of blinking in a video can be an indicator of its authenticity, as demonstrated by President Biden's speech clip.

The concept of a 'liar's dividend' is introduced, where liars can exploit the confusion between real and fake information to their advantage.

Autocrats and those who sow doubt and discord can benefit from the erosion of trust in information in our society.

A fake image of the Pentagon with smoke caused a market sell-off, highlighting the real-world impact of manipulated media.

AI-generated images often have a hyper-realistic sheen that can be a giveaway to their artificial nature.

The importance of context in identifying the authenticity of images, such as the extra limbs in a photo of Trump being arrested, is emphasized.

The role of the media in labeling manipulated content and promoting media literacy is crucial for a healthy information environment.

Technological solutions like digital watermarks are suggested as a means to verify the authenticity of digital content.

The potential negative implications for democracy and society due to the inability to trust in what we see and hear are discussed.

The necessity for new standards to ensure trustworthiness in media content is highlighted.

The process of skepticism towards media content is encouraged as a means to promote investigation and fact-checking.