Real-time AI-powered design with Krea CEO Victor Perez | E1850

This Week in Startups
17 Nov 202354:56

TLDRIn this episode of 'This Week in Startups', host Jason discusses the revolutionary AI-powered creative tools with Victor Perez, CEO of These tools, such as stable diffusion and others, allow users to generate images and videos from simple prompts. Victor shares how his startup enables real-time AI creation, potentially transforming the creative process from concept to finished product. The discussion highlights the impact of AI on various industries, including film, graphic design, and journalism, and the potential for AI to democratize creativity and streamline quality assurance in software development.


  • πŸš€ The startup is developing a real-time AI-powered creative tool set that works in the browser, aiming to bridge the gap from concept to finished product.
  • 🎨 The tool allows users to interact with AI models visually, providing a new dimension for prompting and real-time control over generated images.
  • πŸ“ˆ The company has seen significant growth with a waiting list of over 200,000 people and hundreds paying a monthly subscription, indicating a high demand for their service.
  • πŸ’‘ The AI model used by is a version of stable diffusion, distilled with a technology called consistency, enabling rapid image generation in 40 milliseconds.
  • πŸ–₯️ The technology can be run on powerful GPUs like the A100, and may soon be accessible on consumer-level hardware like M1 and M2 chips.
  • 🌐 The startup is based in San Francisco and operates out of a hacker house, with a team focused on scaling the infrastructure to support their growing user base.
  • πŸŽ¨β€πŸ’» The tool has applications for a wide range of creatives, including filmmakers, graphic designers, and 3D artists, who are using it for tasks like brainstorming, creating mood boards, and producing final products.
  • πŸ“ The platform's potential extends to journalism and documentary filmmaking, where AI-generated images could replace traditional illustrations and animations.
  • 🌐 The open-source nature of stable diffusion has led to a gold rush of creativity and innovation, with many startups and individuals contributing to its development.
  • πŸ€– AI is poised to revolutionize software testing through tools like testrig, which allows non-technical users to describe how a system should function and have AI execute those instructions.
  • πŸ”„ The future of software development may see AI agents taking over tasks traditionally performed by engineers, further automating and streamlining the process.

Q & A

  • What is the main goal of the startup

    -The main goal of is to develop a real-time AI-powered creative toolset that works in the browser, allowing users to transform simple doodles into realistic images and animations with ease.

  • How does the AI model used by differ from previous models like Stable Diffusion?

    -The AI model used by is a version of Stable Diffusion that has been distilled with a new technology called consistency, allowing it to run a single image in just 40 milliseconds, which is significantly faster than previous models.

  • What type of users are currently using's tools?'s tools are being used by a wide range of creatives, including professional film directors, graphic designers, and 3D artists, who utilize the platform for various tasks such as creating shots for mood boards, typography, illustrations, and brainstorming concepts.

  • How much does it cost to use's tools?

    -Using's tools costs $30 per month, which grants users access to the AI-powered creative toolset.

  • What is the current status of the waiting list for

    -At the time of the interview, had a waiting list of over 200,000 people interested in using their tools.

  • How does the CEO of, Victor Perez, envision the future of AI in creative processes?

    -Victor Perez believes that AI will become more efficient and the quality of its output will improve significantly, eventually allowing users to run demos on their own computers or laptops. He sees AI enabling creators to go from concept to finished product more seamlessly and quickly.

  • What is the significance of the technology used by in terms of reducing computational power requirements?

    -The technology used by, which includes a version of Stable Diffusion distilled with consistency, allows for the running of a single image in just 40 milliseconds. This means that the computational power required is significantly reduced, making it possible to run the model on a desktop computer with a GPU like an A100.

  • How does the AI model react to visual prompts in's tools?

    -The AI model in's tools reacts to visual prompts by allowing users to move and adjust elements within the interface in real-time. As users manipulate the visual elements, the AI model automatically adjusts the output, providing a dynamic and interactive creative experience.

  • What is the potential impact of's technology on the journalism industry?

    -The technology has the potential to revolutionize the journalism industry by allowing journalists to quickly create high-quality images and illustrations for their stories. This could significantly reduce the time and cost associated with creating visual content, making it more accessible and efficient.

  • How does the open-source nature of Stable Diffusion contribute to the development of AI technologies?

    -The open-source nature of Stable Diffusion allows for a collaborative effort among developers and researchers worldwide. This community-driven approach leads to rapid improvements and innovations, as individuals can contribute their insights and modifications to the model, accelerating its development and enhancing its capabilities.



πŸš€ Innovations in Real-Time AI Creative Tools

This paragraph discusses the emergence of AI-powered creative tools that are revolutionizing the way creatives work. It highlights the development of a real-time AI tool by that allows users to manipulate images interactively. The tool, developed within a week using new technology, enables users to transform simple shapes into realistic images. The CEO of, Victor Perez, demonstrates the tool's capabilities and discusses its potential to bridge the gap between initial ideas and finished products. The tool's success is evident in its virality and the company's growing waiting list.


🌐 The Future of AI in Content Creation

The discussion continues with an exploration of how AI is transforming content creation, making it more accessible and efficient. The paragraph emphasizes the potential of AI to democratize creative processes, allowing non-experts to generate high-quality content. It also touches on the implications for various industries, including journalism and documentary filmmaking, where AI could significantly reduce the time and cost associated with creating visual content. The potential for AI to replace traditional stock photography is also considered.


🎨 AI's Impact on the Art and Design Industry

This section delves into the impact of AI on the art and design industry, highlighting the benefits and challenges. It discusses how AI tools like are being used by professionals such as film directors, graphic designers, and 3D artists to create mood boards, typography, and illustrations. The conversation also addresses the potential for AI to disrupt traditional roles in content creation and the importance of maintaining a balance between AI assistance and human creativity.


πŸ€– The Role of AI in the Evolution of Creative Processes

The paragraph focuses on the evolving role of AI in creative processes, from initial concept to final product. It discusses the potential for AI to streamline and enhance the creative workflow, allowing for rapid iteration and refinement. The conversation also touches on the importance of understanding and effectively using AI tools to achieve high-quality results. The future of AI in content creation is optimistic, with predictions of increased efficiency and quality.


🌟 The Power of Open Source in AI Development

This segment highlights the power of open source in the development and improvement of AI technologies, specifically focusing on stable diffusion. It discusses the collaborative nature of the open source community and its role in rapidly advancing AI capabilities. The conversation also addresses the legal and ethical considerations surrounding the use of copyrighted material in AI training data and the potential implications for the future of AI and intellectual property rights.



πŸ’‘AI powered creative tools

AI powered creative tools refer to software applications that utilize artificial intelligence to assist in various creative processes, such as graphic design, content creation, and more. In the context of the video, these tools are designed to help users generate images, illustrations, and other creative outputs by inputting prompts or commands. Examples mentioned in the script include Canva, OpenAI, Adobe, Mid Journey, Stable Diffusion, and Runway.

πŸ’‘Real-time interaction

Real-time interaction refers to the immediate and dynamic response of a system to user inputs. In the video, this concept is applied to AI creative tools that allow users to manipulate and control the generation of images or designs in real-time, providing a seamless and interactive experience.

πŸ’‘Stable Diffusion

Stable Diffusion is an AI model known for its ability to generate high-quality images from textual descriptions. It is an open-source product developed by Stability AI and has become a significant tool in the AI-powered creative space. The model is capable of creating detailed and realistic images, often used in various creative applications.

πŸ’‘Image to image

Image to image is a technique used in AI where an initial image is transformed into another image based on certain parameters or prompts provided by the user. This technique is commonly used in AI-powered creative tools to generate new images that are visually similar or related to the original image.


In the context of AI models, consistency refers to the model's ability to produce outputs that are coherent and maintain a certain level of quality across different inputs. It is crucial for ensuring that the AI-generated content meets the user's expectations and is reliable.

πŸ’‘AI model

An AI model is a system designed to process input data and produce output predictions or actions based on patterns learned from training data. These models are the backbone of AI applications and can be used for a variety of tasks, from image recognition to language translation.


Creatives refers to individuals who work in creative industries or fields, such as graphic design, filmmaking, advertising, and more. These professionals often use AI-powered tools to enhance their creative processes and produce innovative work.

πŸ’‘Open source

Open source refers to software or content that is made publicly available for others to view, use, modify, and distribute without restrictions. Open source projects encourage collaboration and community involvement, as anyone can contribute to the development and improvement of the software.

πŸ’‘Quality assurance (QA) testing

Quality assurance (QA) testing is the process of evaluating a product or service to ensure it meets specified requirements and is free from defects or faults. In software development, QA testing involves checking that the software functions correctly and provides the expected user experience.

πŸ’‘Stock photography

Stock photography refers to pre-existing photographs that are licensed for specific uses. These images are typically available for purchase and use in various media projects, such as websites, advertisements, and print materials. They are a cost-effective alternative to hiring a professional photographer for each project.


A new startup called is developing a real-time AI-powered creative tool set that works in the browser, which recently went viral.

The tool allows users to turn simple doodles into realistic images by moving and adjusting elements in real-time, providing full control over the final image.

The technology behind's tool is a version of stable diffusion distilled with a new technology called consistency, enabling rapid image generation.'s tool can be used by a wide range of creatives, from professional film directors to graphic designers and 3D artists, for brainstorming and creating high-quality illustrations.

The startup has a waiting list of over 200,000 people, showing significant interest and potential demand for the tool. aims to bridge the gap from someone's mind and doodling to a finished product, streamlining the creative process from idea to high-resolution, detailed output.

The tool's infrastructure can support real-time image generation for multiple users, with plans to scale up to handle more users and reduce costs.'s CEO, Victor Perez, believes that AI will become more efficient and the quality of outputs will improve, potentially allowing demos to run on personal computers in the near future.

The startup is based in San Francisco and operates out of a hacker house, with the team working long hours to scale up the platform and onboard users. has raised seed funding and is focusing on a consumer product, with customers including creatives who use the tool for various purposes in their work.

The tool's potential applications extend to journalism, where journalists could use it to create illustrations for editorials, bypassing the need for professional illustrators.'s tool could revolutionize the creative process by allowing non-experts to generate high-quality, publishable content quickly and easily.

The startup's success reflects the broader trend of AI-powered creative tools coming to market, with platforms like Canva, OpenAI, Adobe, and others offering similar services.

The AI tool's ability to generate images from simple inputs could disrupt traditional stock photography and illustration industries, as it offers a more efficient and cost-effective alternative.'s tool demonstrates the potential for AI to transform creative workflows, offering real-time visual co-piloting that autocompletes users' ideas into realistic images.