Turn Strangers into Paying Customers in 48 Hours

Tyson Zahner
19 May 202303:30

TLDRTyson Honor, a seasoned professional, introduces a straightforward four-step funnel system known as the STM (Speed to Market) formula designed for coaches and consultants. This system aims to convert strangers into high-paying clients rapidly without the need for extensive social media presence or content creation. Honor emphasizes that the focus should be on using one's expertise to create impact, not on mastering complex marketing strategies. The system bypasses traditional social media platforms and instead leverages YouTube as a powerful channel for client acquisition. Success stories of clients like Michael, Alexandra, and John are shared, demonstrating the effectiveness of the STM system. A free masterclass is offered to provide a detailed understanding of the system and how to implement it for immediate business growth.

Takeaways

  • 🚀 **Speed to Market (STM)**: Tyson's Honor introduces a four-step funnel called STM, which stands for Speed to Market, designed to quickly convert strangers into high-paying clients.
  • 🕒 **Time Efficiency**: The STM system is efficient and doesn't require spending hours each day on social media or constantly creating new content.
  • 📉 **Avoid Non-Profitable Activities**: Traditional social media activities like endless Facebook lives and organic posts may not yield clients, so the STM system offers a better alternative.
  • 🎯 **Targeted Marketing**: The system is aimed at coaches and consultants who want to attract clients without a deep dive into complex marketing strategies.
  • 📈 **Results-Oriented**: The focus is on helping others through transformation, impact, and results, rather than getting bogged down with marketing logistics.
  • 🔧 **One-Time Setup**: The STM system is set up once and can be relied upon repeatedly, working like clockwork to bring in new clients as needed.
  • 🚫 **Authenticity Over Complexity**: The system avoids complex funnels and inauthentic messaging, aiming for a straightforward approach to client attraction.
  • 📺 **YouTube as the Channel**: Unlike traditional social media platforms, the STM system leverages YouTube as the primary channel for attracting high-paying clients.
  • 💰 **High Ticket Success Stories**: Clients like Michael, Alexandra, and John have successfully landed high-paying clients or achieved significant monthly revenue using the STM system.
  • 📚 **Free Workshop**: A free masterclass is available where Tyson will explain the system in detail and show how to set it up from scratch.
  • ⏰ **Quick Results**: The system promises to turn total strangers into high-paying clients within 48 hours or less, once implemented.

Q & A

  • What was Tyson's previous method for trying to get clients?

    -Tyson used to conduct endless Facebook lives and post organic content on social media, which consumed a lot of his time.

  • Despite having tens of thousands of followers, what was the result of Tyson's previous approach?

    -Tyson got virtually zero clients from his previous approach.

  • What does Tyson offer as an alternative to non-profit producing activities?

    -Tyson offers a four-step funnel using his STM formula to turn total strangers into high-paying clients within 48 hours or less.

  • What does STM stand for in Tyson's system?

    -STM stands for Speed to Market, which emphasizes quick and effective methods to attract clients without extensive content creation or social media time.

  • Who is the STM system designed for?

    -The STM system is designed for coaches and consultants who are passionate about helping others but may not be in love with marketing or have it as their strong suit.

  • Why is setting up a simple system important for coaches and consultants?

    -A simple system is important because it allows coaches and consultants to focus on their expertise and delivering transformation to clients without wasting time on complex marketing.

  • What is the main channel that Tyson's system focuses on for attracting clients?

    -The main channel that Tyson's system focuses on is YouTube, which he claims to be the most effective and profitable for coaches and consultants.

  • What are some success stories mentioned in the transcript?

    -Michael landed his first high-ticket client within five weeks, Alexandra landed her first client within a week, and John is doing over $50k per month with just 10 clients a month using the STM system.

  • How can one learn more about the STM system?

    -One can learn more about the STM system by attending a free workshop, which can be accessed by clicking the link in the video and registering details on the next page.

  • What is the promise of the free masterclass offered by Tyson?

    -The free masterclass promises to teach attendees exactly how to implement the STM system into their business to start turning total strangers into high-paying clients within 48 hours or less.

  • Why is Tyson's approach considered more authentic and less intrusive compared to traditional social media marketing?

    -Tyson's approach is considered more authentic because it does not involve posting organic content or spending hours a day direct messaging strangers. Instead, it focuses on attracting clients who are genuinely interested through more engaging platforms like YouTube.

  • What is the key takeaway from the transcript for someone looking to grow their coaching or consulting business?

    -The key takeaway is that by using the STM system, one can efficiently convert strangers into paying clients without the need for extensive social media presence or constant content creation.

Outlines

00:00

🚀 Frustrations with Organic Content and Introduction to STM System

The speaker, Tyson, begins by expressing his past efforts in using organic content to attract clients, such as conducting numerous Facebook lives, which consumed a significant amount of time. Despite having a large following, he struggled to convert these into actual clients. Tyson then introduces his STM (Speed to Market) system, which is a simplified four-step funnel designed to quickly convert strangers into high-paying clients without the need for constant content creation or extensive social media presence. He emphasizes that this system is particularly useful for coaches and consultants who are passionate about helping others but may not be naturally inclined towards marketing.

Mindmap

Keywords

💡Coaches and Consultants

Coaches and consultants are professionals who provide guidance and expertise in their respective fields to help individuals or organizations improve their performance or achieve their goals. In the context of the video, they are the target audience for the presenter's marketing system, which aims to convert strangers into paying clients quickly.

💡Organic Content

Organic content refers to the material posted on social media platforms that appears in the natural or 'organic' feed of users, as opposed to paid or promoted content. The presenter mentions using organic content, such as Facebook lives and posts, to try to attract clients, but found it time-consuming and not very effective.

💡Social Media Beast

The term 'social media beast' is a metaphor used to describe the demanding nature of social media platforms that require a constant stream of new content to maintain engagement and visibility. The presenter alludes to the struggle of feeding this 'beast' with endless content creation.

💡High Paying Clients

High paying clients are customers who spend a significant amount of money on the products or services offered by a business. The video's main theme is about attracting such clients quickly and efficiently using a specific marketing strategy, which is the focus of the presenter's system.

💡STM Formula

STM stands for 'Speed to Market,' a formula developed by the presenter that is designed to rapidly convert strangers into high-paying clients without the need for extensive content creation or complex marketing funnels. It is a key component of the system being promoted in the video.

💡Four-Step Funnel

A four-step funnel is a simplified marketing process that guides potential customers through a series of stages, from becoming aware of a product or service to making a purchase. The presenter's STM formula utilizes such a funnel to streamline the process of acquiring clients.

💡YouTube Ads

YouTube ads are a form of online advertising where marketers pay to have their content displayed on YouTube, either as a video that plays before other videos, as a banner next to videos, or as part of YouTube's search results. The presenter mentions using YouTube ads as part of the STM system to attract clients.

💡High Ticket Client

A high ticket client is a customer who purchases a product or service at a high price point. In the script, the presenter's client, Michael, is mentioned as an example of someone who landed a high ticket client by using the STM system.

💡Free Workshop

The free workshop is an offer extended by the presenter to the audience to learn more about the STM system. It is designed to provide valuable insights and instructions on how to implement the system in their own businesses to start converting strangers into high-paying clients.

💡Masterclass

A masterclass is an advanced educational session or course, often provided by an expert in a particular field. In the video, the presenter offers a free masterclass that will teach the audience how to set up the STM system and attract high-paying clients.

💡Profitable Channel

A profitable channel refers to a specific method or platform that is particularly effective for generating revenue. In the context of the video, the presenter identifies YouTube as the most profitable channel for coaches and consultants to use for attracting high-paying clients.

Highlights

Tyson Honor introduces a method to turn strangers into high-paying clients within 48 hours using a simple four-step funnel.

The method is called the STM (Speed to Market) formula, which is designed for coaches and consultants who dislike complex marketing.

The STM system is effective and does not require spending hours on social media or constantly creating new content.

The system is particularly useful for those passionate about helping others but not skilled in marketing.

Tyson Honor has spent a decade building this system that can be relied on for getting new clients.

The system is not based on Facebook, Instagram, TikTok, or LinkedIn, but rather on YouTube.

The method is highly profitable, as demonstrated by clients like Michael, Alexandra, and John, who have seen significant returns.

Michael landed his first high-ticket client within five weeks of using the STM system.

Alexandra secured her first client within a week after setting up YouTube ads with the STM system.

John is generating over $50k per month with just 10 clients, using the STM system.

The system's setup is explained in a free masterclass that Tyson Honor offers.

The free masterclass provides a step-by-step guide on how to implement the STM system.

The STM system is designed to be simple and repeatable for attracting new clients.

The method focuses on authenticity and avoids bothering people who are not interested in the services.

The free workshop is unrelated to organic posting and direct messaging, focusing instead on leveraging YouTube.

Tyson Honor's clients have used the STM system to achieve success without extensive marketing knowledge.

The STM system is a solution for coaches and consultants who want to skip complex funnels and focus on client work.

The free masterclass promises to teach attendees how to start converting strangers into clients in less than 48 hours.