A.I. is DESTROYING the MUSIC INDUSTRY!!!
TLDRThe video explores the impact of AI on the music industry, questioning whether AI is a threat to music producers. The host experiments with AI music generators, creating songs with various prompts, and discusses the potential of AI to transform the industry. While acknowledging the cost-effectiveness and convenience AI offers, the host argues that AI lacks the soul and live performance aspect of human musicians, suggesting that genuine music creation driven by passion and emotion will persist despite AI's role in the commercial and background music sectors.
Takeaways
- 😯 AI's potential impact on the music industry is a hotly debated topic, with concerns about job security for music producers.
- 🤖 The video explores various AI music generator apps, which claim to create music based on user prompts.
- 🎵 The host tests an AI music generator by inputting a prompt about a Funk song and an audio YouTuber, revealing the generated song and lyrics.
- 💸 AI music services often require payment, raising questions about the value and authenticity of AI-generated music.
- 🎶 AI-generated music can sound 'plasticky' and lacks the emotional depth that comes from human creativity.
- 👽 AI's ability to generate music raises copyright concerns, as it's unclear if such music is protected or not.
- 🎤 The script suggests that AI might not be able to replicate the soul and live performance aspect of music creation.
- 💡 AI could potentially revolutionize the 'industry' part of the music business by providing cost-effective alternatives to traditional music production.
- 📉 There's a noted trend of reducing budgets and using tools that facilitate cost reduction in music production, such as virtual instruments.
- 👥 The connection between consumers' unwillingness to pay and businesses' need to cut costs could lead to increased use of AI in music production.
- 🚫 AI's current limitations include the lack of a human touch and the inability to perform live, suggesting that live music may remain a human domain.
- 🔮 The future of AI in music is uncertain, but it's predicted that genuine, emotionally-driven music creation will persist despite AI advancements.
Q & A
What is the main concern regarding AI in the music industry according to the video?
-The main concern is whether AI poses a threat to music producers and the jobs within the industry, as it is being portrayed by pro-AI advocates that AI is coming for all jobs.
What did the speaker do to explore AI music generators?
-The speaker typed 'AI music generator' into a search engine, checked various websites, and tested some of them by inputting different prompts to generate songs.
What was the speaker's experience with the AI music generator called 'Sunno'?
-The speaker used 'Sunno' to generate a song about a Funk song about an audio YouTuber, and found the lyrics and music to be quite unique, though raising questions about copyright and the authenticity of AI-generated music.
What is the speaker's opinion on the authenticity of AI music services?
-The speaker believes there is a lot of 'snake oil' in AI, suggesting that not all services may be using genuine AI and that some may just be repackaging older algorithms.
How does the speaker feel about AI-generated music's emotional impact?
-The speaker feels that AI-generated music lacks the emotional connection and soul that human-created music has, and questions whether AI can truly replicate the passion and creativity of human musicians.
What is the potential future of AI in the music industry according to the speaker?
-The speaker suggests that AI will likely be used more for commercial and background music, as it is more aligned with the industry side rather than the creative and emotional side of music.
What is the speaker's view on the role of live music and AI?
-The speaker believes that live music, which requires a human connection and performance, will not be taken over by AI, as there is a societal need for fans to connect with human musicians.
How does the new generation's attitude towards paying for music affect the music industry?
-The new generation's preference for getting things for free is causing a shift in the industry, with businesses needing to find ways to reduce costs and create income through alternative methods.
What is the role of virtual instruments in reducing costs in music production?
-Virtual instruments have allowed music production to become more affordable and accessible, reducing the need for expensive studio time and live orchestras.
What is the speaker's opinion on the use of AI-generated music for background music?
-The speaker thinks that AI-generated music is suitable for background music and commercial use, where the focus is more on the business aspect rather than the artistic expression.
What is the potential impact of AI on music producers who create background music?
-There is a concern that AI could replace some music producers who specialize in creating background music, as AI can generate such music more cheaply and efficiently.
Outlines
🤖 AI's Impact on Music Production
The script opens with a discussion on whether AI poses a threat to music producers, questioning if AI is indeed taking over jobs within the music industry. The speaker decides to explore various AI music generator apps, starting with 'sunnomo', which creates a song based on a prompt about a YouTuber who is an audio enthusiast and wears nail polish. The speaker reflects on the novelty of AI-generated music and its potential copyright issues, also speculating about the authenticity of AI services and the prevalence of 'snake oil' in the industry. The AI-generated song is listened to, and its lyrics are examined, with the speaker noting the strangeness and uniqueness of the result.
🎶 AI and the Music Industry's Future
The second paragraph delves into the ongoing changes in the music industry, with AI being a significant factor. The speaker contemplates the distinction between 'music' and 'industry', suggesting that AI might affect the industry more than the creative aspect of music itself. The AI-generated song's lyrics are analyzed, with the speaker noting the irony of AI creating a song about its own impact. The discussion then shifts to the challenges of earning a living as a mixing and mastering engineer, with a sponsored message for 'real crafter', a tool for creating demo reels. The speaker also touches on the changing consumer attitudes towards paying for music and the industry's response to these changes, including the use of virtual instruments and AI-generated music.
🎵 The Emotional Connection of Music
In the third paragraph, the speaker discusses the emotional connection that music creates and the role of live performances, suggesting that AI may not be able to replicate the human element of live music. The focus is on the passion and creativity behind music-making, which the speaker believes AI cannot replace. The script also addresses the potential use of AI-generated music for background music in commercial settings, implying that this could be a future avenue for AI in the music industry. The speaker remains skeptical about the emotional depth of AI-generated music, comparing it to the generic feel of some of the examples heard in the video.
🚀 The Role of AI in the Music Business
The final paragraph wraps up the discussion by emphasizing the speaker's belief that AI will primarily impact the business side of the music industry rather than the creative and emotional aspects. The speaker acknowledges the potential for AI to generate background music and other industry-specific applications but maintains that genuine music made from the heart will persist. The video concludes with a note on the independence of the speaker's opinion, distinguishing sponsored content from the rest of the video, and an invitation for viewers to support the channel by becoming members for early access and exclusive content.
Mindmap
Keywords
💡AI music generator
💡Music industry
💡Copyright
💡Machine learning
💡Snake oil
💡Virtual instruments
💡Live music
💡Emotional expression
💡Background music
💡Music producers
💡Real Crafter
Highlights
AI's potential threat to music producers is a major concern in the music industry today.
The author explores various AI music generator apps to understand their capabilities.
Sunno, an AI music generator, creates a song based on a prompt about a YouTuber and Funk music.
AI-generated music raises questions about copyright and the role of real artists in the creation process.
AI music may lack the 'soul' and personal touch that comes from human musicians.
The music industry is changing, with AI potentially transforming the 'industry' part more than the 'music' part.
AI-generated songs can have a different emotional impact compared to human-composed music.
The author discusses the disconnection between the passion of music creation and the business side of the industry.
Newer generations are accustomed to accessing music and other content for free, impacting the industry's revenue models.
AI music generators could be a cost-effective solution for businesses looking to reduce expenses in music production.
The emotional connection and live performance aspect of music may remain largely human-driven for the foreseeable future.
AI's role in music may be limited to background music and other non-emotive applications.
The author speculates on the future of AI in music, suggesting it may not replace human musicians entirely.
AI music generators often require user accounts, raising privacy concerns for some users.
The author expresses skepticism about the authenticity of AI music generation, suspecting some services may be 'snake oil'.
AI's potential to create music that resonates emotionally with listeners is still in question.
The video concludes with a discussion on the importance of supporting independent content creators in the age of AI.