Create highlight reels of customer testimonials in Descript

Descript
11 Jul 202403:50

TLDRThis tutorial demonstrates how to use Descript to craft a concise highlight reel from lengthy customer testimonial footage. It guides viewers through the process of importing videos, identifying key moments, and utilizing AI editing tools to create a polished video. The video also covers adding lower thirds for speaker identification, transitions for smooth cuts, and brand elements like logos and captions. Finally, it suggests enhancing the video with music for a professional touch, turning customer feedback into engaging marketing content.

Takeaways

  • 🎥 Create a new video project in Descript to start making a highlight reel.
  • 📂 Import customer testimonial footage by dragging it into the upload file drop zone.
  • 🔍 After transcription, use the Highlight tool to select and color-code key moments for the reel.
  • 🖌️ Choose a color-coding scheme that helps organize the highlights for easy editing.
  • 🤖 Use the AI editing assistant 'Underlord' to copy all highlighted clips into a new composition.
  • 🎨 Select a layout for the highlight reel from the repurpose section and let Underlord do the work.
  • 👥 Apply lower thirds to identify speakers in the video to add context for viewers.
  • 🎨 Customize lower third templates from the gallery or create a custom template for consistency.
  • 🔗 Copy layout from one scene to others for a uniform look across the video.
  • 🎞️ Smooth transitions between scenes to avoid jump cuts and enhance the viewer's experience.
  • 🏷️ Add your logo and captions to reinforce branding and make the video accessible.
  • 🎵 Incorporate background music from the stock media library to add a professional touch.

Q & A

  • What is the main purpose of the video?

    -The main purpose of the video is to show how to use Descript to create a highlight reel of customer testimonials.

  • How do you start creating a new video project in Descript?

    -You start by creating a new video project and dragging the recording of your customer testimonial into the upload file Drop Zone.

  • How can you import additional videos in Descript?

    -You can import more videos by dragging them onto a blank line in the script area or selecting 'add file' and choosing the additional content.

  • What is the first step in finding key moments for the highlight reel?

    -The first step is to highlight the range of text in the transcript that you want to include in the highlight reel.

  • What tool can you use to highlight text in Descript?

    -You can use the Highlight tool to highlight the text in Descript.

  • How does the AI editing assistant help in creating a highlight reel?

    -The AI editing assistant, Underlord, can copy all highlighted text and help you create a new composition with just the highlights.

  • What is the repurpose section in Descript used for?

    -The repurpose section in Descript is used to create a highlight reel automatically by selecting a layout and submitting the request to Underlord.

  • How can you identify who's talking in the video?

    -You can apply lower thirds to identify who's talking in the video.

  • What is the purpose of creating scenes in Descript?

    -Creating scenes in Descript helps to create discrete segments where the speakers and visuals change.

  • How can you make transitions between scenes smoother?

    -You can apply transitions to make the cuts from scene to scene smoother.

  • What additional elements can you add to enhance the video?

    -You can add your logo, captions, and music from the stock media library to enhance the video.

Outlines

00:00

📚 Creating a Highlight Reel with Descript

This paragraph introduces the video's purpose, which is to demonstrate the use of Descript to create a short highlight reel from customer testimonial footage. The process begins with creating a new video project and uploading the testimonial videos. The user is then guided through the transcription and editing process, highlighting key moments using the Descript platform's tools. The paragraph also mentions the use of AI editing assistant 'Underlord' to streamline the process of selecting and compiling highlights into a new composition.

Mindmap

Keywords

💡Descript

Descript is a video and audio editing software that simplifies the process of editing media content. In the context of the video, Descript is used to create highlight reels from customer testimonial footage. It allows users to import videos, transcribe them, and then easily select and highlight key moments for inclusion in a shorter, more impactful video.

💡Highlight Reel

A highlight reel is a compilation of the most significant or interesting parts of a longer piece of content. In this video, the creator demonstrates how to use Descript to make a highlight reel from customer testimonials, which can be used for marketing purposes on websites or social media channels.

💡Customer Testimonials

Customer testimonials are statements from customers that express their opinions or experiences with a product or service. The video script describes how to turn hours of such footage into a concise and engaging highlight reel, which can be a powerful marketing tool.

💡Transcription

Transcription is the process of converting spoken language into written text. In the video, transcription is used to create a text version of the customer testimonial videos, which facilitates the selection of key moments for the highlight reel.

💡AI Editing Assistant

The AI Editing Assistant, referred to as Underlord in the script, is a feature within Descript that automates the editing process. It can be instructed to copy highlights from the transcription, making the creation of the highlight reel more efficient.

💡Composition

In video editing, a composition refers to the arrangement of video clips and other elements into a single sequence. The script describes how to create a new composition in Descript by pasting highlighted clips to form the highlight reel.

💡Lower Thirds

Lower thirds are a design element commonly used in video production to identify speakers. They typically appear at the bottom of the screen and include the speaker's name and sometimes their title or affiliation. In the video, lower thirds are applied to the highlight reel to inform viewers who is providing the testimonial.

💡Scenes

In video editing, a scene refers to a continuous series of actions that takes place in a single location and time. The script mentions creating scenes in Descript to segment the video and apply different lower thirds for each speaker.

💡Transitions

Transitions are effects used in video editing to move from one scene or clip to another. The script suggests applying transitions to smooth out the cuts between scenes in the highlight reel.

💡Branding

Branding in the context of video production refers to incorporating elements that represent a company's identity, such as logos and captions. The script mentions adding a logo and captions to the highlight reel to reinforce the brand's presence.

💡Stock Media Library

A stock media library is a collection of royalty-free media assets, such as music, sound effects, and video clips, that can be used in various projects. The video script mentions using the stock media library in Descript to add background music to the highlight reel for a more polished result.

Highlights

Create a new video project and import customer testimonial footage.

Import additional videos by dragging them into the script area or selecting 'add file'.

Transcribe the content and edit to find key moments for the highlight reel.

Use the Highlight tool to mark quotes in a chosen color for easy identification.

Select multiple quotes to include in the highlight reel.

Enlist the AI editing assistant, Underlord, to copy all highlighted clips.

Create a new composition and paste the highlighted clips to form the highlight reel.

Use the 'repurpose' section to let Underlord create a highlight reel automatically.

Apply lower thirds to identify speakers in the video.

Create scenes for discrete segments when speakers and visuals change.

Select a template for lower thirds from the gallery and update accordingly.

Copy layout across multiple scenes for consistency.

Apply transitions to smooth out cuts between scenes.

Add a logo and captions to highlight your brand and make the video more accessible.

Add roll and music from the stock media library for a polished finish.

Turn customer testimonials into a bite-sized video for marketing channels.

The process provides a break from the demands of marketing channels.

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