Customer Success Story with HeyGen

The script begins with a lively introduction to a weekly webinar, acknowledging the audience from various locations such as the UK, Kenya, Mexico, and North Dakota. The host expresses excitement about having a partner agency on board for the webinar. Michelle Cruz from Cruz Creative Media introduces herself as the founder and CEO, based in Mexico City, and Daniel Bas from the same company introduces himself as a project manager. They discuss the company's work in helping clients overcome language barriers and express eagerness to share their experiences with the audience.

The second paragraph delves into Cruz Creative Media's transition into AI dubbing. With over 18 years of experience in dubbing for television and digital content, mainly in Spanish, the company has primarily served nonprofits and faith-based organizations. Michelle explains how AI dubbing has become competitive with traditional methods and how Cruz Creative Media started exploring AI solutions about a year ago. After trying various platforms, they found Haen's voice cloning and dubbing quality to be superior, leading to the production of two on-air programs using Haen's technology.

In this paragraph, the discussion centers on the partnership between Cruz Creative Media and Haen, highlighting the benefits and improvements made over the past year. The partnership has led to enhancements in language support and user experience, with Cruz Creative Media contributing significantly to Haen's technology advancements, especially in Spanish vocals. The first project experience with Haen is also mentioned, emphasizing the successful application of avatars and voice cloning for a multi-language project, which would have been cost-prohibitive with traditional methods.

The fourth paragraph presents a case study of a multilanguage video course project. The client aimed to distribute content in 60 languages, emphasizing cultural relevance. The project faced challenges due to high production costs and difficulties in managing the scale of the project. Cruz Creative Media stepped in with Haen's solution, utilizing avatars to overcome these obstacles, showcasing the effectiveness of AI technology in creating culturally relevant content for a global audience.

This paragraph focuses on the technological advancements in avatars and voice cloning. It discusses the improvements in the realism and natural appearance of avatars, as well as the integration of voice cloning for regional accents and dialects. The partnership with 11 Labs is highlighted for advanced voice cloning, and the importance of client feedback in refining the technology is emphasized. The paragraph also touches on the potential for using custom avatars in the future.

A workflow demonstration is presented in this paragraph, showcasing how Cruz Creative Media uses Haen's platform for voice cloning and avatar integration. The discussion includes the process of using third-party platforms like 11 Labs for training and adjusting voices. Client feedback is also addressed, with an emphasis on the importance of understanding and adapting to client needs, especially regarding language specificity and accent requirements.

The sixth paragraph discusses the cost and time efficiency of using Haen's AI dubbing technology compared to traditional methods. It outlines the traditional dubbing process, highlighting the time-consuming and expensive aspects, such as studio time and actor availability. The adoption of Haen's technology has led to a significant reduction in costs and increased flexibility, especially during peak production periods.

This paragraph delves into the post-production process when using AI dubbing, emphasizing the need for adjustments in lip-sync and script timing. The script editing process is discussed, with a focus on the importance of proofreading and adapting the script for timing while maintaining the core message. The paragraph also touches on the improvements in AI translation models and the role of native speakers in ensuring accuracy.

The eighth paragraph addresses the cost reduction achieved through the use of Haen's technology, mentioning a 20% reduction for Cruz Creative Media. It also discusses the potential for even greater cost savings, especially for European languages, which are traditionally more expensive to dub. The ability to offer services in multiple languages globally is highlighted as a significant advantage.

The final paragraph of the script emphasizes the personalized support and continuous improvement offered by Haen. It discusses the positive experiences of Cruz Creative Media with Haen's customer service and the platform's ongoing updates and enhancements. The paragraph concludes with encouragement for others to experiment with Haen's technology and discover its potential applications for their markets and clients.