How to Design a Tribal Coffee Brand with Recraft AI
TLDRThis video tutorial guides viewers on designing a tribal-themed coffee brand identity from scratch using Recraft AI. It covers creating a logo, selecting brand colors, and generating social media graphics and essential graphics for product launch. The video is a valuable resource for small businesses and entrepreneurs with limited design budgets or for professional designers seeking to explore ideation and drafts.
Takeaways
- 🚀 The video aims to guide viewers through creating a brand identity for a fictional coffee company called 'Tribos', covering logo, colors, illustrations, and graphics for launch.
- 📝 A brand identity brief is essential before starting the design process to maintain consistency and ensure nothing is overlooked.
- 🎨 The brand needs a tribal look while still relating to coffee, and includes logo, mockups, and social media images.
- 💻 The tutorial uses Recraft AI, a tool for creating designs without the need for hiring a design agency, suitable for small companies and individual entrepreneurs.
- 🖼️ Users can create a new project on the Recraft AI website by selecting 'Create New Project' and choose between raster or vector images.
- 🔄 The AI tool works best with images sized at 1024 pixels and allows for manual size adjustments.
- 🎭 The video demonstrates creating a logo by selecting 'Vector Art' and 'Logo Symbol' options, and entering company description and keywords.
- 🖌️ Users can edit colors of the generated logo and add brand colors to a palette for future use.
- 🔄 The 'Recraft' button generates different design options, and users can iterate until they find a design they like.
- 🖼️ The video shows how to save designs as PNG and SVG files, with PNG being suitable for the web and SVG for printing.
- 🌐 The tutorial covers creating detailed logo symbols, such as a tribal mask, and adjusting the level of detail in the design.
- 🎨 Users can create custom brand styles by uploading image references, which helps the AI tool learn and generate styles similar to those references.
- 📈 The video also covers resizing and cropping images, as well as vectorizing and merging objects to create final logo designs.
- 📊 The tutorial includes creating mockups for presentations, such as a coffee mug with the logo, and adjusting the composition and zoom.
- 📈 Creative upscale is a premium function that enlarges images while enhancing small details, useful for high-quality printing.
- 📸 The video demonstrates creating a mockup for a paper coffee bag, adjusting the aspect ratio, and using fine-tune for variations.
- 🖼️ Social media banners are created using the raster image option, with the Enterprise art style, and cropping to fit different platform requirements.
- 🗿 The video concludes with creating a Mayan-style tribal stone sculpture of the logo symbol using the photo realism style.
Q & A
What is the main goal of the video?
-The main goal of the video is to create a brand identity from scratch, including a logo, colors, illustrations for social media, and essential graphics needed to launch a product, specifically for small companies or individual entrepreneurs who may not have the budget to hire a design agency.
What is the name of the fictional coffee company featured in the video?
-The name of the fictional coffee company is Tribos.
Why is having a brand identity brief important before starting the design process?
-Having a brand identity brief is important because it makes it easier to maintain consistency and ensures nothing is overlooked during the design process.
What are some of the elements that the video covers in creating a tribal coffee brand?
-The video covers creating a logo, selecting brand colors, designing mockups, and generating social media images that relate to the tribal theme and coffee.
How does the video suggest using Recraft AI to create a logo?
-The video suggests using Recraft AI by logging in or signing in with Google, creating a new project, selecting the vector image option, choosing art styles, and filling in the company description with relevant keywords to generate a logo.
What is the significance of selecting brand colors in the design process?
-Selecting brand colors is significant as it helps maintain consistency throughout the brand's visual identity.
How can users edit the colors of the generated logo in Recraft AI?
-Users can edit the colors of the generated logo by double-clicking on the vector to access color editing options and adding brand colors as a palette for easy access.
What file formats does the video mention for exporting the logo?
-The video mentions exporting the logo in PNG and SVG vector formats.
How does the video guide viewers to create a more detailed logo symbol, like a tribal mask?
-The video guides viewers to create a more detailed logo symbol by selecting the vector image option, choosing the icon tab and pictogram style, describing the tribal mask, controlling the level of detail, and using the recraft button to generate options.
What is the purpose of creating a custom brand style in Recraft AI?
-Creating a custom brand style in Recraft AI helps the AI learn the desired style, which can then be used to generate designs that are similar in terms of design and colors.
How does the video demonstrate the use of mockups for the logo?
-The video demonstrates the use of mockups by creating a presentation for the logo on a coffee mug and a paper coffee bag, adjusting the logo's position and size, and exporting the mockups in different formats for various uses.
What is the advantage of using the 'creative upscale' function in Recraft AI?
-The 'creative upscale' function in Recraft AI not only enlarges the image but also creatively enhances the small details, making it look clear and appealing, which is especially useful for achieving high-quality results in larger images suitable for printing.
Outlines
🚀 Brand Identity Creation with Recraft AI
This paragraph introduces the video's focus on creating a brand identity for a fictional coffee company called 'Tribos' from scratch. It covers the necessity of a brand identity brief and the importance of maintaining consistency. The process involves designing a logo, selecting brand colors, and creating mockups and social media images. The video demonstrates how to use the Recraft AI platform to generate a logo by selecting a vector image option, adjusting image size, and choosing from various art styles and logo symbols. Keywords like 'coffee' and 'tribal' are used to guide the design process, and the video shows how to edit colors, add brand colors, and export the logo in different formats.
🎨 Crafting a Detailed Logo Symbol
The second paragraph delves into creating a more detailed logo symbol resembling a tribal mask. It discusses controlling the level of detail in the design and the importance of selecting the right level of detail for icons. The video shows how to use Recraft's custom brand style feature to create a 'tribal mask' style and generate logo symbols. It also covers the process of fine-tuning the design by creating variations and selecting the most suitable one. The paragraph concludes with saving the chosen logo symbol in both black and color versions, in PNG and SVG formats, and adding company text underneath the logo symbol.
🖼️ Creating Mockups for Brand Presentation
The third paragraph explains how to create a presentation for the logo using mockups. It describes the process of setting up a mockup with a specific ratio, deleting unnecessary vector generation areas, and placing the logo on various mockup objects like a coffee mug. The video demonstrates how to adjust the logo's position and scale, and how to export the mockup in different formats depending on the use case. It also covers the use of 'creative upscale' to enlarge images for printing while maintaining quality, and how to convert mockups into non-interactive photos for different presentation needs.
📸 Finalizing Mockups and Additional Projects
The final paragraph discusses the creation of additional mockups, such as a coffee bag, and how to adjust and upscale images for different uses. It covers the process of converting images into mockups, resizing, and exporting them in various formats. The video also shows how to create a banner image with a specific aspect ratio, crop it for social media, and merge the logo with the banner image. Lastly, it explores the creation of a Mayan-style tribal stone sculpture using the logo symbol and the 'photo realism' style, highlighting the AI's ability to create unique images based on the slider settings for similarity to the original.
Mindmap
Keywords
💡Brand Identity
💡Logo
💡Brand Colors
💡Social Media Graphics
💡Raster Image
💡Vector Image
💡Mockup
💡Recraft AI
💡Illustrations
💡Creative Upscale
💡Enterprise Art Style
Highlights
The video aims to create a brand identity for a fictional coffee company called Tribos, covering logo, colors, illustrations, and essential graphics needed to launch a product.
A brand identity brief is created to maintain consistency and ensure nothing is overlooked in the design process.
The brand needs to look tribal but relate to coffee, including mockups and social media images.
Brand colors are selected to maintain consistency throughout the design.
The tutorial guides viewers through using Recraft AI to create a new project and generate a logo.
The importance of image size for AI tools is emphasized, with a recommendation to use a 1024 pixel image.
Various art styles and icon art styles are available in Recraft AI for creating logos.
Keywords like 'coffee' and 'tribal' are used to describe the company and guide the design.
The 'recraft' button generates logo options, which can be refined by recrafting multiple times.
Tips are provided on how to edit colors and add brand colors to the palette for easy access.
Two brand color palettes are created for the main and accent colors.
The export options for PNG and SVG vector formats are explained, with reasons for choosing each format.
A detailed logo symbol resembling a tribal mask is created using the icon tab and pictogram style.
Custom brand styles can be created in Recraft AI by uploading image references to guide the style.
The 'F tune' feature allows for variations of an image, controlling how similar the new images are to the original.
The process of merging the logo symbol and text, and vectorizing the combined image is demonstrated.
Different mockup projects are created, including a presentation for the logo and a coffee bag mockup.
The 'rasterize mockup' and 'creative upscale' features are used to enlarge and enhance the mockup images.
Banner images are created with the Enterprise art style, and the 'fine-tune' option is used to adjust the similarity to the original image.
The 'vectorize' option is used to change the color of the logo to make it more visible on a dark background.
The final project involves creating a Mayan-style tribal stone sculpture of the logo symbol.
Recraft AI has a Discord Channel for questions and discussions, and the video encourages viewers to engage and provide feedback.