Starting A Streetwear Brand From Scratch: Full Design Process

16 Feb 202310:16

TLDRThe video provides a comprehensive guide on starting a streetwear apparel brand from scratch using Kittle, an online design tool. It covers the process of creating a logo, selecting and customizing templates, and finding the right streetwear elements and fonts. The tutorial also demonstrates how to edit and personalize designs, such as changing text, colors, and adding shadows for a more professional look. Furthermore, it shows viewers how to create t-shirt designs by choosing from a variety of templates and incorporating their brand logo into the design. The video concludes with tips on creating mock-ups for different clothing items and emphasizes the importance of checking with print providers for sizing and compatibility. It encourages aspiring streetwear brand owners to use Kittle to streamline their design process and increase sales efficiency.


  • 🎨 Use Kettle to create designs for your streetwear brand as it is user-friendly and offers various templates and elements.
  • πŸ” Start by designing a logo for your brand, which can be done by editing pre-made templates or starting from scratch.
  • 🌟 Explore different categories like 'flash sheet', 'minimal', and 'Y2K' to find the right style for your streetwear brand.
  • βœ‚οΈ Customize the design by changing text, colors, and removing unnecessary elements to fit your brand's identity.
  • πŸ“ Choose a unique name for your brand and incorporate it into the logo design for a cohesive look.
  • πŸ‘• For t-shirt designs, select from a wide range of templates or create a new project from scratch to match your brand's aesthetic.
  • πŸ’« Add trendy elements like shooting stars or other Y2K style graphics to make your designs stand out.
  • 🧒 Consider creating mock-ups of your designs on different clothing items like hoodies and beanies to visualize the final product.
  • πŸ“ Ensure that the design sizes are appropriate for the type of clothing and printing methods you plan to use.
  • πŸ”„ Copy and paste your logo and design elements between different mock-up windows for a consistent brand look.
  • πŸ“‰ Test your designs on actual clothing and with your print provider to ensure they look as intended before production.

Q & A

  • What is the first step in starting a streetwear brand using Kittle?

    -The first step is to create a logo. You can either use a pre-made template or start from scratch with a regular text headline.

  • How can you find a Y2K style streetwear element in Kittle?

    -You can find a Y2K style streetwear element by clicking on the 'Y2K' category in the design editor, which contains a variety of elements that are popular in that style.

  • What is the process of editing a template in Kittle?

    -To edit a template, you click on 'use this design' and then start customizing it to fit your brand. You can change the text, colors, and elements, as well as delete or add layers as needed.

  • How do you create a new project from scratch in Kittle?

    -To create a new project from scratch, you can start by using the regular text headline and then select a streetwear style font from the different categories available.

  • What is the significance of using a script style font for the streetwear brand name?

    -Using a script style font can give the brand a unique and creative look, which is often associated with streetwear culture. It can help the brand stand out and appeal to the target audience.

  • How can you find t-shirt designs in Kittle?

    -You can find t-shirt designs by going to the home page and clicking on 't-shirt designs'. There are various templates available, and you can filter by 'streetwear' to find designs that fit the streetwear style.

  • What are some of the text effects and texture effects available in Kittle?

    -Kittle offers a range of text effects and texture effects, including shadow effects, alpha masking, and various Y2K elements that can be used to enhance the design.

  • How can you create mock-ups of your streetwear designs in Kittle?

    -You can create mock-ups by going to the 'illustrations' section and selecting different clothing pieces like t-shirts, hoodies, and beanies. You can then copy and paste your design onto these mock-ups and adjust the sizing and positioning as needed.

  • What should you consider when choosing a print provider for your streetwear brand?

    -You should consider the print provider's capabilities, such as the size and type of prints they can do, their quality, and compatibility with your design files. It's also important to do some testing to ensure the design looks good on the actual garment.

  • How can you sign up for Kittle to start designing your streetwear brand?

    -You can sign up for Kittle for free using the link provided in the video description. This allows you to try out the platform and start creating your designs.

  • What is the importance of a unique logo for a streetwear brand?

    -A unique logo is crucial for a streetwear brand as it helps establish brand identity and recognition. It should reflect the brand's style and ethos, making it memorable to the target audience.

  • How can you ensure your streetwear design is suitable for different types of garments?

    -You should consider the size and placement of the design on different garment types, like t-shirts, hoodies, and beanies. Mock-ups in Kittle can help visualize how the design will look on each type of garment, and you can adjust the design accordingly.



🎨 Starting a Streetwear Brand with Kittle

This paragraph introduces the use of Kittle for designing a streetwear apparel brand. It emphasizes the ease of using Kittle to edit templates and find Y2K style elements and fonts. The speaker demonstrates how to create a logo by choosing a pre-made template and customizing it with the brand name. The process includes removing unnecessary elements, selecting colors, and adjusting text styles. The paragraph also suggests exploring different categories like minimal or Y2K for additional design inspiration.


πŸ‘• Customizing T-shirt Designs for Streetwear

The second paragraph focuses on customizing t-shirt designs for a streetwear brand using Kittle. It guides on how to filter through streetwear styles and choose a design that fits the brand's aesthetic. The speaker discusses the possibility of editing various components such as textures and text effects. It also covers adding a personal touch by including the brand's logo within the design and suggests creating mock-ups for different clothing pieces like hoodies and beanies. The importance of checking with print providers for sizing and compatibility is highlighted, and the paragraph ends with an encouragement to explore further tutorials on using Kittle.


πŸ“Ί Conclusion and Future Tutorials

The final paragraph serves as a conclusion to the video, thanking viewers for watching and encouraging them to subscribe for future content. It also prompts viewers to like the video and comment with their streetwear brand name, fostering engagement with the audience.



πŸ’‘Streetwear Apparel Brand

A streetwear apparel brand refers to a fashion label that specializes in casual clothing influenced by street culture and youth fashion. In the video, the creator is guiding viewers on how to start their own streetwear brand from scratch, emphasizing the importance of design and branding in the process.


Kettle is mentioned as a design tool that can be used to create streetwear brand designs. It is portrayed as user-friendly and suitable for both beginners and experienced designers. The video showcases how Kettle can be utilized to edit templates and create unique streetwear elements.

πŸ’‘Y2K Style

Y2K style refers to the fashion trends and aesthetics popular around the year 2000, characterized by futuristic and technological themes. In the context of the video, the Y2K style is one of the design elements that can be incorporated into streetwear apparel to give it a modern and trendy look.


A logo is a graphic mark or emblem used by commercial enterprises, organizations, and individuals to aid and promote instant public recognition. The video emphasizes the importance of creating a logo as the first step in establishing a streetwear brand, using Kettle to design and customize logos that reflect the brand's identity.


Templates in the context of the video are pre-designed layouts or frameworks that can be used as a starting point for creating new designs. The script mentions using templates in Kettle to simplify the design process for streetwear brands, allowing users to edit and customize these templates to fit their brand's aesthetic.


Fonts refer to the different types and styles of lettering used in design. The video discusses the selection of fonts as a crucial aspect of streetwear design, as they can significantly impact the brand's overall look and appeal. Viewers are shown how to find and apply fonts that align with streetwear trends in Kettle.

πŸ’‘T-shirt Design

T-shirt design is the process of creating visual elements to be printed or applied onto a T-shirt. The video provides a tutorial on how to find and customize T-shirt designs using Kettle, which is essential for streetwear brands as T-shirts are a staple in their product offerings.


Mock-ups are representations of how a design will look when applied to a final product, such as clothing. In the video, the creator demonstrates how to use Kettle's mock-up illustrations to visualize the streetwear designs on various clothing items like hoodies and beanies, which helps in the design approval process before production.

πŸ’‘Design Elements

Design elements in the context of the video include various graphical components like illustrations, textures, and effects that can be used to enhance the visual appeal of a streetwear design. The script discusses exploring different categories of design elements in Kettle, such as Y2K elements and abstract shapes, to create a unique and standout streetwear brand.

πŸ’‘Brand Identity

Brand identity is the visual and textual content that distinguishes a brand from others. The video focuses on creating a strong brand identity for a streetwear brand through the design of logos, T-shirts, and other apparel, which is crucial for brand recognition and customer loyalty.

πŸ’‘Print Provider

A print provider is a company that specializes in printing designs onto various materials, such as apparel. The video script mentions the importance of consulting with a print provider to ensure that the designs created in Kettle are suitable for the printing process and meet the required specifications for production.


Starting a streetwear apparel brand is made easier with Kettle, a design tool that offers a variety of templates and elements.

Kettle allows for easy editing of templates and finding the right Y2K style streetwear elements and fonts.

A logo is the first essential element in creating a streetwear brand, and Kettle provides pre-made templates to get started.

Customize the logo by changing the text to the brand name and adjusting the design elements to fit the brand's style.

Explore different categories like minimal or Y2K to find the perfect style for the streetwear brand.

Removing unnecessary elements and adjusting colors can help refine the logo to better represent the brand.

Creating a new project from scratch allows for full customization without relying on templates.

Streetwear style can be achieved by selecting fonts like Black Letter and incorporating glyphs and abstract elements.

Using shooting star elements and modern blocky styles can contribute to a unique streetwear apparel logo.

Script style lettering can add a personalized touch to the brand's logo design.

T-shirt designs can be found with a variety of illustrations, texts, and quotes, or filtered by streetwear style.

Editing pre-selected t-shirt designs allows for customization to match the brand's aesthetic.

Layer components can be manipulated for texture and effects, offering flexibility in design.

Y2K elements and illustrations can be incorporated into t-shirt designs to enhance the streetwear vibe.

Mock-ups can be created in Kettle to visualize how designs will look on different clothing items.

Changing colors and sizing elements in mock-ups ensures they fit well on various apparel pieces.

Copying and pasting between windows in Kettle allows for efficient design transfer and consistency.

It's important to check with print providers or blank orders to ensure design sizing and printing methods are compatible.

Kettle's design process enables streetwear brands to stand out with unique and customized designs.