Generative AI in Premiere Pro powered by Adobe Firefly | Adobe Video
TLDRAdobe is introducing groundbreaking features to Premiere Pro, powered by the new Adobe Firefly video model. This AI-driven technology will revolutionize video editing by enabling users to add or replace objects in footage with text prompts, making it simple to create or remove elements like unwanted props or logos. Additionally, the generative extend feature intelligently adds frames to extend shots, providing seamless transitions. Adobe is also prioritizing transparency with content credentials, which will inform users when AI has been used in the creation of media. The company is exploring collaborations with third-party generative AI models like Open AI and Runway AI to offer editors a choice of models that best suit their footage. These advancements aim to enhance creative freedom and precision in video editing.
Takeaways
- π Adobe is introducing generative AI features in Premiere Pro, powered by Adobe Firefly, to enhance editing capabilities.
- π The object addition feature allows users to add or replace objects in footage using text prompts and the Firefly video model.
- π Adobe demonstrated the creation of diamonds using the Firefly video model, showcasing its generative capabilities.
- βοΈ Object removal is simplified with AI-based smart masking, enabling quick and precise selection and removal of unwanted objects across frames.
- π« The utility of removing distracting elements like logos, crew, or copyrighted material is highlighted for a cleaner edit.
- π Premiere Pro's non-destructive editing ensures the original footage can always be restored.
- π The generative extend feature intelligently adds frames to extend footage, providing the exact media needed for a scene.
- π Content credentials are being implemented in Premiere Pro to transparently indicate AI's role in media creation.
- π€ Adobe is collaborating with third-party generative AI models like OpenAI and Runway AI to offer editors more options for their projects.
- π Early research examples show how third-party models can integrate with Premiere Pro, offering new possibilities for video editing.
- π Adobe is committed to bringing these innovative features to Premiere Pro later this year, enhancing the video editing experience.
- π The use of content credentials will ensure transparency about the use of AI and the specific models used in media creation.
Q & A
What is Adobe Firefly and how does it enhance video editing in Premiere Pro?
-Adobe Firefly is a new video model that utilizes generative AI to offer advanced and precise editing tools in Premiere Pro. It allows editors to add or remove objects within a shot, extend footage intelligently, and provides a transparent approach to the use of AI in media creation.
How does the object addition feature in Premiere Pro work with Adobe Firefly?
-The object addition feature allows users to add or change objects in footage with text prompts. Adobe Firefly processes the prompt to generate and integrate the desired objects seamlessly into the video.
Can you explain the object removal process using AI-based smart masking in Premiere Pro?
-AI-based smart masking in Premiere Pro uses Adobe Firefly to select and remove unwanted objects across frames quickly and precisely. This feature is useful for eliminating distracting elements, crew, gear, or copyrighted logos from a shot.
What is the 'generative extend' feature and how does it benefit video editing?
-The 'generative extend' feature intelligently adds frames to extend the length of a shot using Adobe Firefly. This helps when an editor wants to hold on a shot or character for an extra beat, ensuring they have the exact media they need without compromising the original footage.
How does Adobe ensure transparency in the use of AI for video editing?
-Adobe is committed to using content credentials, which will be integrated into Premiere Pro. This feature ensures that users are always aware when AI has been used in the creation of the media they are viewing, and which model was used.
What are the early research explorations Adobe is conducting with third-party generative AI models?
-Adobe is exploring the integration of third-party generative AI models like Pika, OpenAI's Sora model, and Runway AI's video model into Premiere Pro. These models offer additional capabilities such as making a scene flow better or generating b-roll from simple text prompts.
What is the significance of non-destructive editing in Premiere Pro?
-Non-destructive editing in Premiere Pro means that all edits made to the original footage can be reversed or adjusted without losing the original quality. This allows editors to experiment freely and ensures the preservation of the original media.
How does the integration of content credentials in Premiere Pro enhance the user experience?
-Content credentials provide transparency by informing users whether AI was used in the creation of the media and which model was used. This helps users understand the editing process and the extent of AI involvement in their projects.
What are the benefits of being able to choose from different generative AI models within Premiere Pro?
-Allowing editors to choose from different generative AI models gives them the flexibility to select the best tool for their specific project needs. It ensures that they can achieve the desired outcome with the most suitable AI technology available.
How does Adobe's commitment to transparency in AI usage affect the trustworthiness of their editing tools?
-Adobe's commitment to transparency builds trust by being open about the use of AI in editing tools. It empowers users to make informed decisions about the use of AI in their creative processes and ensures they are aware of the technology's role in their work.
What is the timeline for the release of these new features in Adobe Premiere Pro?
-The new features powered by Adobe Firefly are expected to be released later this year, with ongoing research and development to further enhance the capabilities of Premiere Pro.
How does the use of generative AI in video editing change the workflow for video editors?
-Generative AI streamlines the editing process by enabling quick and precise object addition and removal, intelligent frame extension, and seamless integration of AI-generated content. It allows editors to achieve complex edits more efficiently and creatively, potentially reducing the time spent on manual editing tasks.
Outlines
π Revolutionary AI-Powered Video Editing with Adobe Firefly
Adobe Premiere Pro is set to revolutionize video editing with the introduction of advanced AI features powered by Adobe's new Firefly video model. The script highlights the ability to add or replace objects within a shot using text prompts, as demonstrated by the creation of diamonds. Additionally, AI-based smart masking allows for the quick and precise removal of unwanted objects, such as utility boxes, props, or copyrighted elements like logos. The generative extend feature intelligently adds frames to extend footage, ensuring editors have the exact media needed. Adobe also emphasizes non-destructive editing and the upcoming implementation of content credentials for transparency regarding AI's role in media creation. The script teases further innovations and collaborations with third-party generative AI models like Pika, OpenAI's Sora model, and Runway AI, offering editors a choice of models to best suit their footage. These features are expected to be introduced to Premiere Pro later this year.
Mindmap
Keywords
π‘Generative AI
π‘Adobe Firefly
π‘Object Addition
π‘Object Removal
π‘Non-Destructive Edits
π‘Generative Extend
π‘Content Credentials
π‘Third-Party Generative AI Models
π‘Sora Model
π‘Runway AI
π‘Premiere Pro
Highlights
Adobe is introducing advanced editing tools in Premiere Pro powered by their new Adobe Firefly video model.
The object addition feature allows users to add or change objects in footage using text prompts.
Diamonds were created using the Firefly video model, showcasing its generative capabilities.
Object removal is simplified with AI-based smart masking, making it quick and precise.
The utility box example demonstrates how Firefly can remove unwanted objects from a scene.
Premiere Pro ensures all edits are non-destructive, allowing users to revert to the original footage.
Generative extend feature intelligently adds frames to extend footage as needed.
The woman's shot is extended by a few frames as an example of the generative extend feature.
Adobe is committed to transparency with the use of content credentials in Premiere Pro.
Content credentials will inform users if AI was used in the creation of the media they are viewing.
Adobe Premiere Pro will integrate third-party generative AI models for more editing options.
Early examples show how models like Pika and OpenAI's Sora can be used within Premiere Pro.
Sora generates B-roll variations for scenes based on simple text prompts.
Runway AI's video model is capable of generating a new video clip and adding it to the timeline.
Content credentials will specify the AI model used in the creation of media.
Adobe Premiere Pro is set to receive revolutionary features like object add/remove and generative extend.
Editors will have the freedom to choose the best model for their project from Adobe and its partners.
The integration of AI into Premiere Pro is aimed at supercharging the editing process.