THIS Virtual Production App STUNNED Top Filmmakers

Joshua M Kerr
12 Mar 202408:58

TLDRAt the BSC Expo, a groundbreaking app called Likecraft Jet Set was showcased, enabling camera tracking for visual effects, green screen, and virtual production using just an iPhone. The demo involved a blue screen scene with a live render preview, but technical issues arose, which were eventually resolved. The app's affordability and comprehensive features, including lens calibration and integration with Unreal Engine, excited the indie film community, with its potential to revolutionize filmmaking practices.

Takeaways

  • 📱 The introduction of the Likecraft Jet Set app at the BSC Expo marks a significant innovation in filmmaking technology.
  • 🎥 The app enables camera tracking for visual effects, green or blue screen mixed reality, and virtual production using just an iPhone attached to a cinema camera.
  • 🚀 A month of preparation preceded the demo, highlighting the importance of thorough testing before live presentations.
  • 🕒 Time constraints at the event required rapid setup and troubleshooting, emphasizing the need for efficiency and adaptability.
  • 🌐 The demo included a blue screen scene with an Unreal Engine environment, showcasing the app's capabilities in real-time.
  • 🔍 The rig setup was complex, involving multiple devices and cables, indicating the potential intricacies of using the technology in practical scenarios.
  • 📈 The app's calibration process was crucial for aligning the iPhone's view with the Teina 29 mm lens, ensuring accurate camera tracking.
  • 🤝 Positive reactions from industry professionals and indie filmmakers indicate the app's potential to disrupt traditional filmmaking by offering cost-effective solutions.
  • 💡 The app's free basic level and affordable pricing model were met with surprise and approval, suggesting its accessibility and market appeal.
  • 🎉 The successful demonstration and positive feedback underscore the potential of the Likecraft Jet Set app to significantly impact the filmmaking industry.

Q & A

  • What is the main purpose of the app being showcased at the BSC Expo?

    -The main purpose of the app, Jet Set, is to enable camera tracking for visual effects, green or blue screen mixed reality, and full-blown virtual production using just an iPhone mounted on top of a cinema camera.

  • How much preparation time was there before setting up the demo at the event?

    -There was about a month of preparation to put together the demo and ensure everything worked correctly.

  • What type of scene was set up for the demo using the Unreal Engine environment?

    -A garage full of cars was set up as the Unreal Engine environment for the demo.

  • What was the role of the actress Lucia in the demo?

    -Lucia's role in the demo was to bolt the Axon transmitter to the front of one of the cars in the Unreal Engine environment.

  • What components were integrated into the camera rig for the demo?

    -The camera rig included a Zcam body with a Teina 29 mm lens, the Jet Set app running on an iPhone, an ACC transmitter, a clean feed monitor, and connections to both Unreal Engine and the Axon Cimo Pro.

  • What was the issue encountered with the live render preview during the demo?

    -The live render preview experienced significant lag and stuttering, which was traced back to a problem with the video signal coming into the computer, likely due to the heavy demands of Unreal Engine on the laptop.

  • How was the problem with the live render preview eventually resolved?

    -The problem was resolved by refreshing the signal on the Cam Link 4K device, which involved going to the menu and reselecting the Cam Link 4K input.

  • What was the general reaction of people who visited the booth during the event?

    -The general reaction was excitement and surprise, especially regarding the affordability and capabilities of the Jet Set app, which offers a fully managed pipeline for filmmaking at a fraction of the cost of traditional systems.

  • What additional features does the Jet Set app offer besides camera tracking?

    -Besides camera tracking, the Jet Set app offers lens calibration, file sending and sinking to Unreal Engine, and compatibility with other packages like After Effects, providing a comprehensive solution for visual production.

  • What was the outcome of the event for the presenter?

    -The outcome was positive, with successful demonstrations and engagement with attendees. The presenter was pleased with the event and looked forward to covering Jet Set in more detail in the future.

Outlines

00:00

📱 Introducing the Likecraft Jet Set App at BSC Expo

The paragraph discusses the unveiling of a new app at the BSC Expo, a major filmmaking event. The app, Likecraft Jet Set, enables camera tracking for visual effects, green or blue screen mixed reality, and virtual production using an iPhone mounted on top of a cinema camera. The speaker describes the preparation and challenges faced during the setup of a demo, including creating a blue screen scene with an Unreal Engine environment. The demo involved using an iPhone with the Jet Set app calibrated to match a Teina 29 mm lens, and the rig was complex with multiple components, including an Axon transmitter and cables for various connections. Despite some technical difficulties with video lag, the speaker was able to solve the issue and impressed visitors, including industry professionals like Philip Bloom.

05:01

🎬 Demonstrating the Power of the Likecraft Jet Set App

This paragraph details the speaker's experience at the BSC Expo, focusing on the demonstration of the Likecraft Jet Set app. The app's capabilities were showcased using a calibrated lens file and a digital slate for syncing footage. The speaker reflects on the event's success and the positive reactions from attendees, especially regarding the affordability and functionality of the app. The discussion also touches on the potential impact of the app on the film industry, with some attendees expressing excitement about the possibilities it offers for indie filmmakers. The speaker concludes by expressing gratitude for being part of the event and looks forward to sharing more about the Likecraft Jet Set app in the future.

Mindmap

Keywords

💡iPhone

In the context of the video, the iPhone is used as a critical component of the camera tracking setup. It runs the Jet Set app, which enables sophisticated visual effects and virtual production capabilities. The iPhone's role is to provide a user-friendly interface for filmmakers to track their camera movements and integrate with other technologies like the Unreal Engine environment.

💡BSC Expo

BSC Expo is a significant filmmaking event where the new Jet Set app is being launched. It serves as the backdrop for the video, highlighting the importance of the event in the film industry and the app's potential impact on it. The expo provides a platform for showcasing innovative technologies and networking with industry professionals.

💡Jet Set

Jet Set is the name of the app running on the iPhone, which is central to the video's narrative. It facilitates camera tracking for visual effects, green or blue screen mixed reality, and virtual production. The app's ease of use and integration with other technologies make it a game-changer for indie filmmakers and those with limited budgets.

💡Camera Tracking

Camera tracking is the process of capturing the movement and position of a camera in 3D space, which is essential for creating visual effects and integrating live-action footage with computer-generated environments. In the video, this technology is made accessible through the Jet Set app on an iPhone, revolutionizing the way filmmakers can plan and execute complex shots.

💡Visual Effects

Visual effects, or VFX, refer to the process of creating or manipulating images and scenes that do not exist in the real world, often used to enhance storytelling in films. The Jet Set app facilitates this by tracking the camera and integrating it with virtual environments, making it easier for filmmakers to produce high-quality visual effects at a fraction of the cost of traditional methods.

💡Green Screen

A green screen, also known as a chroma key screen, is a technology used in film and video production to replace the background of a shot with another image or video. It is a crucial aspect of post-production and is made more accessible by the Jet Set app's camera tracking capabilities, allowing for seamless integration of live-action footage with pre-made or real-time generated backgrounds.

💡Unreal Engine

Unreal Engine is a powerful game engine often used for creating realistic 3D environments and experiences. In the video, it is used to create a virtual garage full of cars, demonstrating how the Jet Set app can integrate with such advanced technologies for virtual production and live rendering.

💡Lens Calibration

Lens calibration is the process of adjusting the settings of a camera lens to match the field of view and other optical characteristics to ensure accurate and consistent image capture. In the context of the video, the Jet Set app requires lens calibration to ensure that the iPhone's view matches the lens used on the cinema camera, allowing for precise tracking and compositing.

💡Live Render Preview

Live render preview refers to the real-time display of computer-generated imagery or visual effects while filming, allowing filmmakers to see the final result before the footage is fully processed. This feature is crucial for the Jet Set app, as it enables immediate feedback and adjustments during production, saving time and resources in post-production.

💡Latency

Latency in this context refers to the delay between the capture of an image or video and its display on a monitor or device. In filmmaking, low latency is essential for a smooth and responsive filming experience, especially when using camera tracking and live rendering technologies. The video script discusses an issue with latency that needed to be resolved for the demo to work correctly.

💡Indie Filmmakers

Indie filmmakers are independent filmmakers who often work outside the major studio system, with limited budgets and resources. The Jet Set app is particularly appealing to this group, as it offers a cost-effective solution for high-quality camera tracking and visual effects, enabling them to achieve professional results without breaking their budget.

Highlights

Introduction of the new app, Jet Set, at the BSC Expo, a major filmmaking event.

Jet Set enables camera tracking for visual effects, green or blue screen mixed reality, and virtual production using an iPhone.

A month of preparation preceded the demo to ensure seamless functioning of the app.

The demo setup included a blue screen scene with an Unreal Engine environment, showcasing a garage full of cars.

Actress Lucia demonstrated attaching an axon transmitter to a car, enhancing the interactive aspect of the demo.

A live render preview of the Unreal Engine environment and cinema camera composited live was shown at the booth.

The rig consisted of a Zcam body with a Teina 29 mm lens, and the crucial component, the Jet Set app running on an iPhone.

The iPhone app was calibrated to match the 29 mm Teina lens, providing an accurate field of view.

Additional equipment like ACC transmitters and monitors were used to output and display the camera tracking in real-time.

Another iPhone served as a clean feed monitor, receiving a feed from the axon cimo Pro.

Complex cable management was necessary for the demo, including connections to the axon transmitter and Unreal Engine.

The VIP session included discussions about AR cook lenses and attracted significant interest from attendees.

The app's simple setup was emphasized, requiring only a camera, a lens, and the app for basic operation.

Technical issues arose with video lag, which were eventually resolved by refreshing the signal on the cam link 4K.

The successful resolution of the technical issue allowed for the live render preview to be restored, which was crucial for the demo's success.

Attendees' reactions ranged from curiosity to excitement, especially upon learning about the app's affordability and capabilities.

The app's potential to disrupt the film industry was a strong sentiment expressed by some professionals.

Indie filmmakers were particularly excited about the app's budget-friendly features and hands-on testing opportunities.

The event was a positive experience, showcasing the potential of the Jet Set app for filmmaking and virtual production.