Why Prusa is the next Blackberry

Shop Nation
22 Mar 202410:44

TLDRThe video discusses Prusa's latest 3D printer, the XL, which features up to five independent print heads, offering increased speed and efficiency for multicolor or multimaterial prints. However, the reviewer expresses concern that Prusa may become outdated like Blackberry due to competitors like Bamboo Lab, who have revolutionized the market with faster, more user-friendly machines. The reviewer hopes Prusa will adapt and maintain their relevance in the rapidly evolving 3D printing industry.


  • πŸš€ Prusa's latest offering, the XL, features up to five independent print heads, showcasing a significant advancement in 3D printing technology.
  • πŸ€– The mechanical engineering aspect of the printer, including the tool changing and analog sounds, provides a compelling experience for enthusiasts and professionals alike.
  • πŸ”₯ The Prusa XL is stated to be up to 10 times faster than a Bamboo Lab X1 Carbon with an AMS, indicating a potential leap in printing efficiency.
  • πŸ’‘ Prusa's potential challenge lies in the competition, with companies like Bamboo Lab introducing innovative and user-friendly 3D printing solutions at a faster pace and more affordable prices.
  • πŸ“ˆ Despite Prusa's strong market presence and community support, there's a concern that they might become outdated if they don't continue to innovate at the same pace as their competitors.
  • πŸ“± The comparison of Prusa to Blackberry highlights the risk of a once-dominant brand becoming obsolete due to slow adaptation to market changes and innovation.
  • 🏠 Prusa's community and customer service, as well as their open-source philosophy, have been significant factors in their past success and fan loyalty.
  • πŸ’° The high price point of the Prusa XL, at $3,500 semi-assembled or $4,000 fully assembled, might be a barrier for wider adoption, especially when compared to more affordable options.
  • 🎨 The XL's multi-head setup is a clear competitive advantage for specific use cases like multicolor or multimaterial prints, but its practicality for the average user is questioned.
  • πŸ“Š The script suggests that Prusa might need to pivot their focus towards more accessible and innovative solutions to maintain their relevance in the rapidly evolving 3D printing market.
  • πŸ”„ The discussion around the XL and Prusa's position in the market serves as a reminder of the importance of continuous innovation and adaptability for any technology company to stay competitive.

Q & A

  • What is the latest offering from Prusa and what are its key features?

    -The latest offering from Prusa is the XL model, which features up to five independent print heads, enabling multicolor or multimaterial prints. It is also noted for being up to 10 times faster than a Bamboo Lab X1 Carbon with an AMS.

  • How does the author compare Prusa to Blackberry in the context of 3D printing?

    -The author compares Prusa to Blackberry by suggesting that Prusa, like Blackberry, might become outdated if they do not continue to innovate and push boundaries. The comparison is made to highlight the risk of being overtaken by competitors with more innovative and user-friendly products.

  • What was Prusa's impact on the consumer 3D printing landscape?

    -Prusa significantly changed the consumer 3D printing landscape by releasing an open-source 3D printer design in 2012. This, along with an open-source philosophy, accelerated development cycles across the 3D printing universe and maintained a solid track record for reliability.

  • How does the author describe the entry of Bamboo Lab into the 3D printing market?

    -The author describes Bamboo Lab's entry as a disruptive force, comparing it to the introduction of the iPhone. Bamboo Lab's X1 model was referred to as the 'iPhone of 3D printing' because it made high-quality, hands-off 3D printing accessible and affordable for consumers.

  • What are the competitive advantages of the Prusa XL?

    -The competitive advantages of the Prusa XL include a large print volume, a segmented heat bed, and a multi-head setup for efficient multicolor or multimaterial prints. The multi-head feature reduces the time and material wasted on filament changes, making the printing process faster and more efficient.

  • How does the cost of the Prusa XL compare to other printers like the Bamboo Lab X1C?

    -The Prusa XL is relatively more expensive, with a five-headed setup costing around $3,500 semi-assembled or $4,000 fully assembled. In contrast, a top-of-the-line Bamboo Lab X1C with an AMS costs less than half as much, even though its print volume is smaller.

  • What is the author's concern regarding the Prusa XL's target market?

    -The author is concerned that the Prusa XL, with its competitive advantages, caters to a very narrow niche. They question who would benefit from the XL's specific features, especially considering its high price tag, and worry that it may not appeal to a broad enough audience to justify its cost.

  • How does the author view the future of Prusa if they continue their current trajectory?

    -The author believes that if Prusa continues on their current path, they risk becoming obsolete in a few years. They suggest that Prusa needs to innovate and adapt to stay competitive in the rapidly evolving 3D printing market.

  • What is the author's hope for Prusa's future direction?

    -The author hopes that Prusa will pivot and focus on developing technology that can compete with other core XY printers in the market. They suggest that the XL might represent a path forward and that future iterations should aim to be more user-friendly and cost-effective to maintain Prusa's market share.

  • What is the significance of the 'torture test' with the four-color Benchy?

    -The four-color Benchy torture test is significant because it pushes the printer to change and purge colors constantly, showcasing the efficiency of the multi-head setup of the Prusa XL. Despite the complexity, the XL completed the print much faster than the X1 Carbon with AMS, demonstrating its potential advantage in specific scenarios.

  • What does the author suggest is the key to Prusa's continued success in the 3D printing market?

    -The author suggests that the key to Prusa's continued success is innovation and adaptability. They believe that Prusa needs to introduce new, cost-effective, and user-friendly technologies to stay competitive and maintain their position in the evolving 3D printing market.



πŸš€ Introducing Prusa's XL 3D Printer: A Mechanical Marvel

The paragraph introduces the Prusa XL 3D printer, highlighting its impressive features such as up to five independent print heads, which makes it a mechanical marvel. The speaker, a mechanical engineer, expresses admiration for the printer's tool-changing mechanism and the analog sounds it produces. The XL is also noted to be up to 10 times faster than a Bamboo Lab X1 Carbon with an AMS. However, the speaker expresses uncertainty about who to recommend this printer to, comparing Prusa's position in the 3D printing market to that of Blackberry in the smartphone industry, and discusses the company's need to innovate to avoid obsolescence. The video is sponsored by Factor, a company that delivers fresh, healthy meals, which is used as an analogy to emphasize the importance of innovation in maintaining market relevance.


πŸ€” Analyzing the Market Position and Competition of Prusa's XL

The speaker delves into the competitive landscape of the 3D printing market, focusing on the new challenges posed by competitors like Bamboo Lab, which introduced a user-friendly and faster 3D printer. The speaker suggests that Prusa may have been caught off guard by the rapid innovation of competitors and released the Mark V and XLζ‰“ε°ζœΊ in response. The XL's features, such as its large print volume, segmented heat bed, and multi-head setup for multicolor or multimaterial prints, are praised, but the speaker questions the printer's target market and high price point. A comparison is made between the XL and the Bamboo Lab X1C, questioning the value proposition of the XL due to its higher cost and only marginally faster print times. The speaker also discusses the importance of multimaterial printing efficiency and presents a scenario where the XL's advantages become more apparent, but notes that such extreme cases are rare.


πŸ“‰ The Future of Prusa: Innovation or Stagnation?

The speaker reflects on Prusa's position in the 3D printing market and speculates on the company's future strategies. Despite acknowledging Prusa's success and impressive manufacturing capabilities, the speaker urges the company to avoid becoming obsolete like Blackberry. The speaker hopes that the recent releases from Prusa, such as the Mark V and XL, signal a commitment to innovation and differentiation. The speaker expresses a desire for Prusa to focus on developing core XY printers that can compete with other offerings in the market. The paragraph concludes with the speaker's hope for Prusa's continued success and a call for viewers to share their thoughts on how Prusa can stay competitive. The speaker also discloses that Prusa provided the XL printer for review, but the content of the discussion wasδΈε—θ΅žεŠ©ε•†ε½±ε“.




Prusa refers to Prusa Research, a company known for its 3D printers and was founded by Joseph Prusa. In the video, the discussion revolves around the company's latest product, the Prusa XL 3D printer, and its potential impact on the 3D printing market.

πŸ’‘3D Printing

3D printing is a manufacturing process where an object is created by laying down successive layers of material. The video focuses on the advancements in 3D printing technology, specifically the innovations brought by Prusa and its competitors.


Innovation refers to the introduction of new ideas, methods, or products, as seen with the development of the Prusa XL and its features. In the context of the video, innovation is critical for companies to maintain a competitive edge in the 3D printing industry.

πŸ’‘Competitive Advantage

A competitive advantage is a characteristic or attribute that allows a company to outperform its competitors. In the video, the Prusa XL's multi-head setup and large print volume are presented as potential competitive advantages, though their practicality is questioned.

πŸ’‘Market Share

Market share is the percentage of the total market that a company occupies. In the context of the video, Prusa's market share is being threatened by competitors like Bamboo Lab, which introduced innovative 3D printing solutions.

πŸ’‘Bamboo Lab

Bamboo Lab is a company that has recently entered the 3D printing market and is seen as a significant competitor to Prusa. They are noted for their user-friendly and fast 3D printers, which have disrupted the market.

πŸ’‘Multicolor or Multimaterial Prints

This term refers to the ability of a 3D printer to print objects using multiple colors or different types of materials. The Prusa XL is highlighted for its capability to handle multicolor or multimaterial prints efficiently with its multiple print heads.

πŸ’‘Price Point

The price point refers to the cost of a product and its positioning in the market relative to competitors. In the video, the high price point of the Prusa XL is scrutinized, especially when compared to other 3D printers with lower costs.

πŸ’‘Product Relevance

Product relevance is the degree to which a product meets the current needs and preferences of consumers. The video questions the relevance of the Prusa XL due to its specialized features, which may not appeal to a broad user base.

πŸ’‘Supply Chain

A supply chain is the network of organizations, people, activities, information, and resources involved in producing a product. The video touches on Prusa's supply chain and manufacturing capabilities, suggesting that they might need to adapt to stay competitive.

πŸ’‘Consumer 3D Printing Landscape

This term refers to the overall state and trends of the 3D printing industry as it relates to consumer products and services. The video discusses how Prusa Research has historically shaped this landscape but now faces challenges from new competitors.


Prusa's latest offering, the XL, features up to five independent print heads.

The XL is a mechanical marvel, especially for those with a background in mechanical engineering.

The printer is up to 10 times faster than a Bamboo Lab X1 Carbon with an AMS.

Prusa's open-source philosophy has been instrumental in accelerating 3D printing development cycles.

Prusa's success has led to a strong community feeling among its users.

Bamboo Lab disrupted the 3D printing market with their user-friendly and faster X1.

The XL's multi-head setup is a significant innovation for multicolor or multimaterial prints.

The XL prints multicolor or multimaterial parts faster and more efficiently, reducing material waste.

The XL's price point is a challenge, costing $3,500 semi-assembled or $4,000 fully assembled.

Comparing the XL to the Bamboo Lab X1C shows that the price difference does not justify the speed increase.

The XL's size and segmented heat bed are advantages, but its price makes it hard to recommend for most users.

The XL's competitive advantages cater to a narrow niche, limiting its appeal.

The XL's efficiency is demonstrated in extreme cases, like the four-color Benchy torture test.

Prusa's manufacturing setup is impressive, with a significant portion of production brought in-house.

The future of Prusa depends on their ability to innovate and compete with the new generation of 3D printers.

Prusa's direction will significantly impact the size of their future market in 3D printing.

The reviewer hopes Prusa will pivot to maintain their relevance in the 3D printing market.

Prusa's challenge is to avoid becoming obsolete like Blackberry in the face of new competition.