How to Rank #1 with Claude & Perplexity AI SEO (FREE SEO TOOLS)

Julian Goldie SEO
10 Jul 202422:53

TLDRThis video tutorial demonstrates how to achieve top search engine rankings using Claude and Perplexity AI SEO with free SEO tools. The hosts guide viewers through the process of creating content live, discussing the use of AI for crafting engaging and optimized content. They share tips on utilizing AI to research and prioritize keywords, and provide free SCP prompts and templates for enhancing SEO strategies. The session concludes with a comparison of content generated by Claude and Perplexity, highlighting the effectiveness of AI in boosting online visibility and driving traffic.

Takeaways

  • 🔍 Use Claude and Perplexity AI for SEO to rank at the top of search results using free SEO tools.
  • 🆓 Discover that Perplexity Pro offers five free searches per day, which can be beneficial for those on a budget.
  • ✍️ Focus on the 'writing mode' in Perplexity for content creation, as it tends to be more readable than the professional mode.
  • 🎙️ Experiment with AI writing in the tonality of well-spoken individuals like Alex Horoi for an easy-to-understand content style.
  • 🔑 Include semantically relevant keywords and LSI (Latent Semantic Indexing) keywords to improve content ranking.
  • 🌐 Leverage Perplexity's ability to research the internet and provide source context for creating informed content.
  • 🎯 Specify the intended action for readers at the end of the article, such as contacting the business or clicking an affiliate link.
  • 🤖 Understand that AI content creation tools like Perplexity and Claude can generate content but may require editing for better readability.
  • 📝 Learn from the transcript that Claude might outperform Perplexity in content creation with more sentient and engaging output.
  • 📈 Factor in the importance of prompt prioritization when using AI tools to avoid confusion and improve the quality of generated content.
  • 📚 Fact-check AI-generated content for accuracy, as tools may sometimes create 'hallucinations' or false information.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is how to rank number one on search engines using Claude and Perplexity AI SEO with free SEO tools.

  • What is Perplexity AI SEO and how does it help with SEO?

    -Perplexity AI SEO is a tool that can help generate content and provide insights for search engine optimization. It offers free Pro searches five times a day, which can be beneficial for those on a budget.

  • What is the significance of using the 'writing mode' in Perplexity AI SEO?

    -The 'writing mode' in Perplexity AI SEO is significant because it helps create content that is more natural and less professional in tone, making it more relatable and engaging for readers.

  • Can you provide an example of a prompt used for creating content with AI?

    -An example of a prompt for creating content with AI is asking the AI to write in the tonality of a specific person known for clear communication, such as 'writing the tonality of Alex Horoi'.

  • How can semantically relevant keywords be included in content creation using AI?

    -Semantically relevant keywords can be included by instructing the AI to include them, such as asking it to include secondary relevant keywords like 'most comfortable running shoes' for the main keyword 'best running shoes'.

  • What is the importance of specifying the source context when creating content with AI?

    -Specifying the source context is important because it guides the AI to understand the purpose of the content and the desired action from the reader, such as filling in a contact form or clicking an affiliate link.

  • How does the video demonstrate the process of creating content using Claude and Perplexity AI SEO?

    -The video demonstrates the process by showing live content creation, providing prompts and templates, and discussing the steps to use these tools effectively for SEO.

  • What are some of the issues faced when using AI for content creation as discussed in the video?

    -Some issues include the need for extensive editing and formatting, the AI's tendency to generate content in large blocks which can be hard to read, and the potential for the AI to include outdated or incorrect information.

  • How does the video compare the outputs of Claude and Perplexity AI SEO?

    -The video compares the outputs by using the same prompt for both tools and discussing the differences in the quality, formatting, and relevance of the generated content.

  • What is the final verdict on the effectiveness of Perplexity AI SEO and Claude for content creation as presented in the video?

    -The final verdict is that while both tools have their merits, Claude seems to provide a better output in terms of relevance, formatting, and adherence to the given prompts, making it more effective for content creation.

Outlines

00:00

🔍 Leveraging AI for SEO Content Creation

The video introduces a tutorial on ranking content number one using Claude and Perplexity AI SEO tools. The speaker discusses the benefits of Perplexity AI for SEO, including free Pro searches and its writing capabilities. The focus is on using the writing mode to create content that is easy to read and includes semantic keywords. The tutorial promises to provide free SEO prompts and templates at the end, emphasizing the importance of breaking down content for readability and possibly writing in the tonality of well-known figures like Alex Horochowski.

05:01

📝 Crafting SEO Content with AI Assistance

This paragraph delves into the process of creating SEO content with AI, mentioning the use of sources and references to reverse engineer what's already ranking. The speaker discusses the importance of guiding the AI with specific information and the potential for AI to recommend outdated or irrelevant SEO speakers. The paragraph also highlights the need for content formatting and editing, and the comparison between the outputs of different AI tools, suggesting that Claude might offer a superior content creation experience.

10:01

🤖 Comparing AI Content Creation Outputs

The discussion compares the content creation capabilities of Perplexity and Claude AI tools. The speaker expresses disappointment with Perplexity's output, feeling it requires substantial editing and doesn't meet expectations despite detailed prompting. On the other hand, Claude is praised for producing more sentient and engaging content, even when using default settings. The importance of prompt prioritization and the potential for AI to 'hallucinate' when given too many instructions are also highlighted.

15:02

📉 Addressing AI Content Hallucinations and Fact-Checking

The paragraph addresses the issue of AI-generated content 'hallucinating' or providing false information. The speaker suggests that while Perplexity may struggle with accuracy, Claude performs better, even when not using premium searches. The importance of fact-checking AI content is emphasized, with examples given of incorrect information that needed correction. The paragraph concludes with a workflow summary for using Claude and Perplexity effectively, including the use of personalized prompts and knowledge checks.

20:04

🎯 Final Thoughts on AI SEO Content Creation

In the concluding paragraph, the speaker recaps the workflow for creating SEO content using AI tools, emphasizing the importance of personalized prompts and knowledge checks. The tutorial's content is to be included in a free SEO course, offering viewers access to further training and resources. The speaker invites viewers to book a free strategy session for personalized business advice, highlighting the goal of increasing leads, traffic, and sales through effective website content.

Mindmap

Keywords

💡Claude

Claude is an AI content creation tool that is used to generate written content based on given prompts. In the video's context, Claude is compared with another tool, Perplexity, for its effectiveness in creating SEO content. The script mentions Claude's ability to follow detailed prompts and generate content that is more in line with the user's expectations, as seen when it is used to create an article about the best SEO speakers.

💡Perplexity AI SEO

Perplexity AI SEO is another AI tool discussed in the video, which is used for search engine optimization purposes. The term refers to the tool's capability to assist in creating SEO-friendly content. However, in the script, Perplexity's output is initially rated lower than Claude's due to its less personalized and less engaging content generation, despite being given the same detailed prompts.

💡SEO

SEO stands for Search Engine Optimization, which is the process of improving the visibility of a website or a piece of content in search engine results. The video's main theme revolves around using AI tools to enhance SEO by creating optimized content. The script provides examples of how AI can be instructed to include semantically relevant keywords to improve SEO rankings.

💡Content Creation

Content creation refers to the process of developing written, visual, or audio materials for various platforms. In the video, content creation is a central focus, with AI tools being used to generate articles. The script discusses the use of AI to create engaging and readable content, with a preference for breaking down content into easily digestible paragraphs.

💡Semantically Relevant Keywords

Semantically relevant keywords are terms that are closely related to the main keyword and help in understanding the context of the content. In the script, it is mentioned that AI can be instructed to include these keywords to improve the content's relevance and SEO ranking, such as using 'most comfortable running shoes' as a semantic keyword for 'best running shoes'.

💡Pro Searches

Pro Searches refer to a feature within AI tools that allows users to conduct advanced searches, typically a paid feature. The script mentions that Perplexity AI SEO offers five free Pro Searches per day, which can be beneficial for users on a budget who still want to utilize advanced search capabilities for their SEO efforts.

💡Writing Mode

Writing mode is a setting within AI content creation tools that influences the style and tone of the generated content. In the script, it is suggested that writing mode is used to create content that is more casual and less professional, making it more relatable and engaging to readers.

💡Source Context

Source context refers to the background information or the purpose behind creating a piece of content. In the video, source context is important for tailoring the AI-generated content to meet specific goals, such as driving traffic to a local business or encouraging contact form submissions. The script emphasizes the importance of defining the source context to ensure the content aligns with the intended objective.

💡Tonality

Tonality in the context of content creation refers to the tone or style of writing that matches a particular speaker or brand. The script discusses using AI to mimic the tonality of well-spoken individuals, such as Alex Horoi, to create content that is both in-depth and easy to understand.

💡AI Hallucination

AI hallucination is a term used to describe the phenomenon where an AI tool generates content that is inaccurate or irrelevant due to misinterpreting or ignoring the given prompts. In the script, it is mentioned as a potential issue when too many detailed instructions are given to the AI, leading to some prompts being ignored and resulting in less reliable content.

💡Quality Control

Quality control is the process of ensuring that the output meets certain standards of accuracy and relevance. In the video, quality control is highlighted as an essential step after using AI tools to generate content. The script shows the importance of reviewing and editing AI-generated content to correct any inaccuracies and improve the overall quality.

Highlights

Learn to rank number one with Claude and Perplexity AI SEO using free SEO tools.

Discover how to use Claude and Blexi to create content and rank at the top of search results.

Perplexity AI offers five free Pro searches per day for those on a budget.

Writing mode in Perplexity is recommended for creating content that's easy to read.

Use AI to emulate the tonality of well-spoken individuals like Alex Horoi for content creation.

Incorporate semantically relevant keywords for better SEO ranking.

Perplexity can research the internet to provide up-to-date information for content creation.

Specify the source context to tailor the content to the desired action, such as contacting a business.

Use Perplexity to generate a list of the best SEO speakers with specific prompts.

Guide the AI with specific information to avoid outdated or irrelevant recommendations.

Claude offers a more sentient and engaging content creation experience compared to Perplexity.

Claude's output is more personalized and adheres closely to the given prompts.

Compare the effectiveness of Claude and Perplexity in creating SEO-optimized content.

Claude's content is more engaging and includes interesting elements like FAQs.

Fact-check AI-generated content for accuracy, as AI can sometimes create false information.

Use personalized prompts and source context to improve the quality of AI-generated content.

Both Claude and Perplexity are free tools that can help you rank higher in SEO.

Get access to free SEO course and training by following the links in the video description.