Personalized Video by HeyGen is Here!

HeyGen
20 Feb 202404:20

TLDRHeyGen's new personalized video feature is now available! This update can benefit various use cases such as sales outreach, customer engagement, and personalized communication. You can easily get started by signing into HeyGen, going to labs, and setting up a project in minutes. The product automates video personalization with contacts' information like names and companies. You can create videos using templates, import contacts, and personalize videos with relevant variables. Additionally, you can connect Calendly to schedule more meetings. Explore HeyGen labs to try it out and welcome to the future of video creation!

Takeaways

  • 🎉 HeyGen has launched a new product called 'Personalized Video'.
  • 📈 The product is especially beneficial for sales outreach, customer engagement, and internal communications.
  • 📹 Personalized Video can automate video messaging with specific information tailored to each contact.
  • 🛠️ Users can get started by signing into HeyGen and navigating to the 'labs' section.
  • 📝 The product allows for easy setup of a project in a few minutes by inserting personalized information into a base video.
  • 🔍 A demo project is available to showcase how the videos will look and how they are set up.
  • 📑 Users can choose from different video templates and import contacts for personalization.
  • 🔑 Personalization involves specifying variables such as names, companies, and products of interest to each contact.
  • 🎥 Users can record or upload a video directly in HeyGen, which will be the base for all personalized videos.
  • 📝 Scripts can be edited to include variables, making the video relevant to each contact.
  • 📲 The final step involves exporting the personalized videos along with landing pages and links to desired channels.
  • 💡 HeyGen's email delivery feature integrates with video previews, variables, and landing pages for easy distribution.

Q & A

  • What is the main topic of the video by Briana from HeyGen?

    -The main topic is the introduction of HeyGen's personalized video product, which is now available for everyone.

  • What use cases will benefit the most from HeyGen's personalized video product?

    -Use cases that will benefit the most include sales outreach, customer engagement, internal and external communication, webinar hosting, and more.

  • How can personalized videos help in sales outreach?

    -Personalized videos can help in sales outreach by allowing sales reps to send video messages to prospects with their names, context, and tailored solutions, potentially increasing the number of meetings booked.

  • What is the process of setting up a project in HeyGen's personalized video platform?

    -The process involves signing into HeyGen, going to labs to find the personalized video, picking a video template, importing contacts, specifying personalization variables, recording or uploading a video, editing scripts with variables, and finally delivering the videos.

  • What types of video templates are available in HeyGen's personalized video product?

    -Templates available include full-screen original videos that can highlight first names on the screen or attach a website as the video background, with more templates on the way.

  • How does the automatic workflow in HeyGen's personalized video work?

    -The automatic workflow takes new contact information from Typeform, Zapier, or API input and automatically triggers a new video for each new contact.

  • What are personalization variables in the context of HeyGen's personalized video?

    -Personalization variables are specific pieces of information relevant to each contact, such as their names, companies, roles, or the product they almost bought last time, which are used to make the video messages more relevant.

  • What is the purpose of recording a video consent in HeyGen's personalized video platform?

    -The purpose of recording a video consent is for security and compliance purposes to verify the identity of the user.

  • How can users get more meetings booked with HeyGen's personalized video?

    -Users can connect their Calendly account within HeyGen to streamline the process of getting more meetings booked.

  • What are the options for delivering personalized videos in HeyGen's platform?

    -Videos can be delivered through HeyGen's email delivery system, which works natively with video previews, variables, and landing pages, or via Zapier for CRM or marketing tool integration, or through API for custom integration.

  • How can users provide feedback or share thoughts on HeyGen's personalized video product?

    -Users can click the feedback button within the platform to share their thoughts or comments with HeyGen.

Outlines

00:00

🎥 Introduction to Personalized Video Product

Briana introduces an exciting new product from haen called 'personalized video.' She outlines the video's potential use cases, such as sales outreach, customer engagement, personalized communication from CEOs, and webinar follow-ups. The video aims to automate video messaging with personalized information for each contact, making communication more efficient and engaging. Briana guides viewers on how to get started with the product, including accessing it through haen's labs section and setting up a project.

Mindmap

Keywords

💡Personalized Video

A personalized video is a type of video content that is tailored to the individual recipient, often incorporating personal details such as names or specific interests. In the context of the video, personalized videos are used for various purposes like sales outreach, customer engagement, and internal communication, enhancing the connection with the viewer by addressing them directly and making the message more relevant to their needs or interests.

💡Use Cases

Use cases in this video refer to specific scenarios or situations where the personalized video product can be effectively utilized. The script mentions sales outreach, customer engagement, and internal communication as prime examples, highlighting how personalized videos can be applied to book meetings, address customer concerns, or welcome new hires, thereby improving business processes and relationships.

💡Sales Outreach

Sales outreach is the process of initiating contact with potential customers to generate interest in a product or service. The video emphasizes how personalized videos can be particularly beneficial in this context, as they allow sales representatives to send video messages that are customized to each prospect, potentially increasing the chances of securing a meeting or gaining interest.

💡Customer Engagement

Customer engagement refers to the strategies and actions taken to interact with customers and build a relationship with them. The script illustrates how personalized videos can be used to address issues like abandoned shopping carts or to provide service quotes, making the communication more direct and personalized, which can enhance customer satisfaction and loyalty.

💡Automation

Automation in the video script pertains to the process of using technology to create videos with personalized information without manual intervention. The product described automates the insertion of personalized details into a base video, generating unique video messages for each contact, which saves time and ensures consistency in communication.

💡Variables

In the context of the video, variables are placeholders for personalized information that will be dynamically inserted into the video during the automation process. Examples of variables include first names, company names, or product details, which are used to customize the video content for each recipient, making it more personal and relevant.

💡Templates

Templates in the video script refer to pre-designed video formats that can be used as a starting point for creating personalized videos. These templates may highlight elements like the recipient's first name or use their website as a background, providing a visual structure that can be filled with personalized content.

💡Workflow

Workflow in this video denotes a sequence of steps or processes followed to complete a task or project. The script describes two types of workflows for creating personalized videos: an automatic workflow that triggers new videos for each new contact, and a one-time campaign where existing contact information is uploaded for a single video creation.

💡Integration

Integration, as mentioned in the script, is the process of combining different systems or tools to work together seamlessly. The video discusses how the personalized video product can integrate with other CRM or marketing tools via Zapier or API, allowing for a more streamlined and efficient workflow.

💡Landing Page

A landing page is a standalone web page, distinct from the main website, designed to capture leads or promote a specific product or service. In the video, a personalized landing page is mentioned as a component of the video delivery process, providing recipients with a tailored call to action and further information after watching the video.

💡Calendly

Calendly is an online scheduling tool that allows users to share their availability and book meetings easily. The script suggests connecting Calendly to the personalized video process to facilitate the booking of more meetings, showing how the tool can be leveraged to enhance the effectiveness of the outreach.

Highlights

HeyGen introduces a personalized video product for everyone.

Use cases include sales outreach, customer engagement, personalized communication, and webinar follow-ups.

Personalized video messaging can increase the number of meetings booked and customer engagement.

The product automates video with personalized information such as first names, companies, and product interests.

Users can set up a project in a few minutes by going to HeyGen labs and finding the personalized video feature.

Personalized videos can be created with base videos and specific keywords for each contact.

HeyGen supports automatic workflow and one-time campaigns for contact information.

Users can import contacts through Typeform, Zapier, or API input for automatic video generation.

Personalization variables are set for each contact, such as names, companies, and roles.

Users can record or upload a video in HeyGen, ensuring it's personalized for each contact.

Security and compliance require recording a video consent for identity verification.

Scripts can be edited with variables to make the video relevant to each contact.

A landing page with personalized information and a call to action can be provided.

Users can connect their Calendly account to book more meetings.

Videos can be delivered through HeyGen's email delivery or exported via Zapier, CRM, or API.

HeyGen Labs offers more features to explore and a feedback button for user suggestions.

Welcome to the future of video creation with HeyGen's personalized video product.

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