Repurpose your webinar into social clips with Descript

Descript
11 Jul 202403:59

TLDRThis video tutorial showcases how to repurpose a webinar into various marketing assets using Descript. It guides viewers through the process of creating a polished video and social media clips, utilizing AI editing features like studio sound enhancement, filler word removal, and pause shortening. The tutorial also covers adding intro animations and music, and the repurposing of content into clips tailored for social media, all with the aim of maximizing content reach and engagement.

Takeaways

  • 😀 Use Descript to repurpose webinars into multiple marketing assets.
  • 📂 Start by creating a new video project and uploading your webinar recording or using a YouTube link.
  • 🔍 Descript will transcribe the video automatically once the upload is complete.
  • 🎧 Utilize AI editing assistant 'Underlord' to enhance audio with studio sound, removing background noise and enhancing voice clarity.
  • ✂️ Edit the transcript to remove small talk and filler words, and correct any mistakes directly in the text.
  • 🚫 Remove filler words and awkward pauses to make the content more concise.
  • ⏱️ Shorten long pauses in the webinar to improve the flow of the content.
  • 📚 Add markers or chapters to the video for easy navigation and viewer engagement.
  • 🎬 Add intro animations and music using templates and stock media from Descript.
  • 📈 Navigate to the 'Repurpose' section to create social media clips from the webinar.
  • 📐 Choose the number of clips, duration, layout, and topic focus for the social media clips.
  • 🚀 Publish the edited webinar and clips directly or export the files for uploading to your hosting destination.

Q & A

  • What is the main purpose of using Descript for webinars?

    -The main purpose of using Descript for webinars is to quickly turn a webinar into multiple marketing assets, including a tightly edited video and various clips for social media channels.

  • How does Descript handle the transcription of a webinar video?

    -Descript starts transcribing your video once you upload the recording or paste a YouTube link. It uses AI to create a transcript of the video content.

  • What is the 'Studio Sound' feature in Descript and how does it enhance the webinar recording?

    -The 'Studio Sound' feature in Descript removes background noise, enhances the speaker's voice, and makes the recording sound as if it was made in a professional studio setting.

  • Can Descript be used to edit out small talk or filler words from the beginning and end of a webinar?

    -Yes, Descript allows you to remove small talk or filler words by highlighting the text in the transcript and hitting delete. It also provides an 'ignore' option to review edits.

  • How can you correct mistakes in the transcript without affecting the audio?

    -You can correct mistakes in the transcript by highlighting the text, selecting 'correct', and adjusting the spelling. The corrected text will be underlined with dots, and Descript will realign the text with the audio.

  • What is the 'Underlord' and how does it help in editing webinars?

    -Underlord is Descript's AI editing assistant that helps in making the recording sound professional by removing filler words, shortening awkward pauses, and enhancing the overall audio quality.

  • How can you shorten long pauses in a webinar recording using Descript?

    -You can shorten long pauses by selecting 'shorten word gaps' and setting the parameters to find gaps longer than a certain duration, then shortening them to a desired length.

  • What are 'markers' in Descript and how do they help in navigating a webinar?

    -Markers in Descript are similar to chapters and allow you to easily jump to different sections of the webinar. They can be included in the exported or published video to help viewers navigate and find specific content.

  • How can you add an intro animation and music to a webinar using Descript?

    -You can add an intro animation and music by using a template that includes your logo animation and music sourced from Descript's stock media library. You need to create a new scene at the beginning and end of the webinar to apply this layout.

  • What is the 'Repurpose' section in Descript and how does it work?

    -The 'Repurpose' section in Descript allows you to create clips from the main video. You can choose the number of clips, their duration, layout, and a topic focus. Descript then generates and scores the clips based on their potential social media performance.

  • How can you publish or export the edited webinar and clips from Descript?

    -After editing and repurposing, you can publish the webinar and clips directly to your hosting destination or export the files and upload them to your chosen hosting platform.

Outlines

00:00

📚 Introduction to Descript for Webinar Repurposing

This paragraph introduces the video's purpose, which is to demonstrate how to use Descript to transform a webinar into various marketing assets. The narrator explains that with Descript, one can create an edited video and social media clips without any special skills. The process begins by uploading a webinar recording or using a YouTube link for transcription. The AI editing assistant, Underlord, is introduced to enhance the audio quality with studio sound effects, which removes background noise and enhances the speaker's voice.

✂️ Editing the Webinar for Content Clarity

The paragraph details the editing process using Descript's features. It suggests removing small talk and filler words from the beginning and end of the webinar by highlighting and deleting the text. The 'ignore' option is highlighted as a way to review edits. The narrator also discusses correcting any mistakes in the transcript without affecting the audio and the use of 'Underlord sound good' to eliminate filler words and reduce awkward pauses, enhancing the overall flow of the webinar recording.

📑 Adding Structure with Markers and Scenes

This section describes the process of adding markers to the webinar, akin to chapters, for easy navigation and viewer accessibility. The narrator guides on how to create scenes for an intro animation and music by adding a slash and selecting the desired layer. An example of a scene creation is given, where an intro is added to the webinar to enhance the viewer's experience and to make the content more engaging.

🎵 Customizing with Intro Animation and Music

The paragraph explains how to customize the webinar with an intro animation and music using a template that includes the creator's logo animation and music from Descript's stock media library. The process of applying this layout by creating a new scene at the beginning and end of the webinar is outlined, emphasizing the importance of a compelling introduction to attract viewers.

🚀 Creating Clips for Social Media Repurposing

The final paragraph focuses on repurposing the webinar into shorter clips for social media. The narrator walks through the steps of navigating to the 'repurpose' section, selecting the number of clips, duration, layout, and topic focus. The clips are then scored by Underlord based on their potential social media performance, allowing the creator to review and publish them for increased brand engagement and reach.

Mindmap

Keywords

💡Descript

Descript is a software tool that simplifies the process of editing and repurposing video content. In the context of the video, it is used to transform a webinar into various marketing assets, such as a tightly edited video and multiple social media clips. The tool is highlighted for its user-friendly interface that does not require special skills or training, making it accessible for content creators.

💡Webinar

A webinar is an online seminar or interactive lecture that is conducted over the internet. In this video, the webinar serves as the original content which is then repurposed into different formats using Descript. The term is central to the video's theme, as it is the starting point for creating various marketing materials.

💡AI editing assistant

The AI editing assistant, referred to as 'Underlord' in the script, is a feature within Descript that automates the editing process. It enhances the audio quality by removing background noise and enhancing the speaker's voice, aiming to achieve a studio-quality sound. This is crucial for making the webinar content appealing and professional for various marketing purposes.

💡Studio sound

Studio sound refers to the high-quality audio that is characteristic of professional recording studios. In the video, Descript's 'Studio sound' feature is used to improve the audio of the webinar by removing background noise and making the speaker's voice clearer, as if it was recorded in a professional studio setting.

💡Filler words

Filler words are common in spoken language and include sounds like 'um', 'uh', and other hesitations that do not contribute to the message. The script mentions removing filler words to make the recording sound more polished and professional, which is an important step in creating high-quality marketing content.

💡Shorten word gaps

Shortening word gaps is a technique used in video editing to reduce the length of pauses between words or sentences. In the script, the presenter chooses to shorten gaps longer than 4 seconds to 2 seconds to make the content more concise and engaging for the audience.

💡Markers

Markers in video editing are used to label and navigate different sections of the video. The script mentions adding markers to the webinar to create chapters-like sections, making it easier for viewers to find specific content in the video.

💡Intro animation

An intro animation is a short animated sequence that introduces a video or a segment within it. In the context of the video, the presenter adds an intro animation with their logo and music to create a branded and engaging start to the webinar video.

💡Stock media library

A stock media library is a collection of media assets such as music, sound effects, images, and video clips that can be licensed for use in various projects. The script refers to sourcing music from Descript's stock media library to add to the intro animation.

💡Repurpose

Repurposing content means using it in different ways or for different purposes than its original intent. The main theme of the video is to demonstrate how a single webinar can be repurposed into various marketing assets, such as edited videos and social media clips, to maximize its reach and impact.

💡Publish

Publishing, in the context of the video, refers to the final step of making the edited webinar and its clips available to the public, either by uploading them to a hosting platform or through direct publishing. It is the culmination of the repurposing process, allowing the content to be shared and viewed by the intended audience.

Highlights

Use Descript to repurpose a webinar into multiple marketing assets.

Create a new video project and upload the webinar recording.

Transcribe your video with Descript's AI editing assistant.

Utilize Studio Sound to enhance voice clarity and remove background noise.

Edit out small talk and filler words for a tighter presentation.

Correct transcript mistakes without affecting the audio.

Remove filler words and awkward pauses to streamline the content.

Add markers for easy navigation in the exported video.

Incorporate intro animations and music for a professional touch.

Apply templates to add branding and music to your webinar.

Preview the edited webinar to ensure quality and coherence.

Navigate to the repurpose section to create social media clips.

Select the number of clips and desired duration for each.

Choose a layout and focus topic for the social media clips.

Review and score the generated clips for social media performance.

Publish the webinar and clips directly or export for uploading.

Transform a single webinar into various content for brand building and engagement.

Sell more products by repurposing webinar content into social media clips.

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