How to Make Social Clips for Your Podcast & Video Content
TLDRJoin Cristiana and Ariel from Dript's community team as they guide you through creating social clips for your podcast and video content using Descript's full workflow. Learn how to repurpose long-form content for social media, enhance your clips with background music, captions, and branding, and even utilize AI with Underlord for automated clip selection. Discover tips for boosting sound quality, making distinct social clips, and engaging your audience across different platforms. The session includes a Q&A with support hero Marcelo, addressing questions on publishing, sound adjustment, and adding CTAs to your clips.
Takeaways
- π The session is about making social clips for podcast and video content, focusing on repurposing long-form content for social media platforms.
- π₯ It emphasizes the importance of editing out unnecessary parts from videos to respect the audience's time and attention.
- π The presenters, Cristiana and Ariel, discuss the value of social clips in increasing discoverability and engagement on social media.
- π They highlight the utility of Descript's AI assistant, Underlord, in automating the process of finding clips and creating highlight reels.
- π¨ The session covers how to add style and personal branding to clips, including changing backgrounds, colors, and adding captions and waveforms.
- π Ariel demonstrates how to use Descript's features to create visually appealing and distinct social clips, even from audio-only content.
- π The presenters provide a step-by-step guide on how to make social clips, including using templates and manually editing them for personalization.
- π¬ They discuss the process of publishing clips to social media and how Descript can help in creating drafts for social media posts.
- π§ The session also touches on adding sound effects and music to clips, and how to adjust the volume to ensure the main audio is clear.
- π Finally, they encourage participants to create and share their own social clips, offering support and resources through Descript's community channels.
Q & A
What is the main topic of the video?
-The main topic of the video is how to create social clips for your podcast and video content using Descript.
Who are the hosts of the video?
-The hosts of the video are Cristiana and Ariel, who are part of the community team at Descript.
What is the purpose of creating social clips?
-The purpose of creating social clips is to repurpose long-form content for social media, increasing discoverability and engaging audiences on different platforms.
Why is it important to edit out blather from videos?
-Editing out blather from videos is important because it respects the audience's time and ensures that the content is concise and engaging.
What is Underlord and how does it help in creating social clips?
-Underlord is Descript's AI editing assistant that helps in creating social clips by finding the best parts of a video or podcast to clip, making the editing process more efficient.
How can you personalize social clips to match your brand?
-You can personalize social clips by adding captions, changing the background color, using custom fonts, and incorporating branding elements like cover art.
What are audiograms and how do they relate to social clips?
-Audiograms are visual representations of audio content, often used for social media. They can be created from audio-only content or added to social clips to make them more engaging.
How can you add music or sound effects to your social clips?
-You can add music or sound effects to your social clips through Descript's media library or by importing your own files. You can adjust the volume and timing to fit the clip's context.
What is the benefit of publishing to a Descript hosted web page?
-Publishing to a Descript hosted web page allows you to create a shareable link for your content, which can be used for reviews, previews, or sharing with a small group before wider distribution.
How can you export your project from Descript for further editing in other software?
-You can export your project from Descript by using the 'Export' option under 'Publish'. This allows you to download the project in various formats suitable for other video or audio editing software.
Outlines
π₯ Introduction to Social Clips Creation
The video script begins with a playful introduction to the concept of creating non-chicken nuggets that emulate the taste of chicken, quickly shifting to the main topic of social media clips. Cristiana and Ariel, from the community team at Dript, welcome viewers to a tutorial on repurposing long-form content for social media using a full Descript workflow. Ariel, a creator and clipper herself, will lead the session. The presenters encourage audience interaction and provide information on where to find the recorded event and follow-up materials.
π Setting the Stage for Social Clips Workshop
The second paragraph outlines the structure of the workshop, emphasizing the importance of social clips for content creators and the plan to cover their creation in a practical demo. The presenters provide a promo code for a free month of Descript Creator, encourage audience engagement, and highlight the availability of support resources, including a dedicated Q&A session and a help center.
π€ Utilizing Underlord for Social Clips
In this section, the script describes the process of using Underlord, Descript's AI assistant, to automatically find and create social media clips from a long video. The presenter shares steps to personalize these clips, including adding captions, customizing backgrounds, and incorporating branding elements like cover art. The goal is to repurpose content into an engaging format that can capture audience attention on social media platforms.
π¨ Customizing Social Clips with Branding
The focus of this paragraph is on customizing social clips with personal branding. The presenter demonstrates how to adjust colors, fonts, and backgrounds to match the aesthetic of the podcast 'Trailer Park the Podcast.' The process includes repositioning elements, changing colors, and adding a waveform to create a cohesive and branded look for the social clips.
π± Creating Audiograms and Social Clips Manually
The script shifts to show a manual approach to creating social clips and audiograms without the aid of Underlord. The presenter discusses adding captions, changing background colors, and customizing the clip's appearance to match a podcast's branding. The example given is from a podcast called 'Daily Tips that May or May Not Help You,' which recently won an award, and the presenter wants to create a clip to acknowledge this achievement.
πΌ Adding Music and Sound Effects to Clips
This paragraph explores the options for enhancing social clips with music and sound effects. The presenter discusses choosing from Descript's library or importing custom music, adjusting volume levels, and using keyframes to control the intensity of audio throughout the clip. The aim is to create an engaging audio experience that complements the visual elements of the clip.
π Final Tips and Encouragements for Clip Creation
The final paragraph wraps up the workshop with a Q&A session led by Marcelo, the support hero, who addresses various technical questions about publishing, exporting, and sound adjustments in Descript. The presenters encourage viewers to create and share their social clips, offering to repost them and provide feedback, emphasizing the importance of experimentation and creativity in the clip-making process.
Mindmap
Keywords
π‘Social Clips
π‘Repurposing Content
π‘AI Assistant (Underlord)
π‘Descript Workflow
π‘Branding
π‘Audiograms
π‘Captions
π‘Templates
π‘Publishing
π‘Studio Sound
π‘Ducking
Highlights
Emulating the taste of non-chicken nuggets made from chicken is an innovative approach to food.
Editing out unnecessary parts from videos to respect the audience's precious time is emphasized.
The importance of color adjustments in video editing, such as making it less teal and more Cerulean, is discussed.
The idea of replacing a regular background with something more engaging like outer space is presented.
Boosting sound quality to enhance the listening experience is highlighted.
The need for style in clips and the desire for more creativity in content creation is underlined.
The introduction of the presenters, Cristiana and Ariel, and their roles at Dript is provided.
Ariel's expertise in clipping and her activity on Twitter as a content creator is mentioned.
The recording of the event and its availability on YouTube and via follow-up email is assured.
Engagement with the audience through chat and introductions is encouraged.
The presentation of a promo code for a free month of Descript Creator is shared.
The significance of social clips for content discoverability and audience engagement is explained.
The advantage of social clips in capturing the attention of viewers with short attention spans is discussed.
The process of making social clips using Descript's AI assistant, Underlord, is demonstrated.
Customization options for clips, including background changes and color adjustments, are shown.
The ability to add personal branding elements like cover art and specific fonts to clips is illustrated.
The option to save customized clip layouts as templates for future use is explained.
The use of Underlord to generate social post ideas and draft posts is demonstrated.
Adding visual elements like waveforms, captions, and stock media to enhance audio-only clips is shown.
The process of importing a YouTube video into Descript and transcribing it for clipping is presented.
The feature of adding music and sound effects to clips, including adjusting their volume and looping, is discussed.
The conclusion of the session with a reminder to create and share social clips and tag the hosts.