This NEW Ai Threatens To Make Designers "Go Away" (Is It That Bad?)

Satori Graphics
7 Dec 202307:11

TLDRA new AI tool named Cole, developed by Microsoft, threatens the job security of graphic designers by generating designs from text prompts. It uses a unique approach by consolidating SVG elements and training on high-quality images, raising concerns about copyright. While Cole allows easy editing of text and elements, critics argue it lacks the personal touch of a designer. Despite AI advancements, the graphic design industry continues to grow, suggesting that skilled designers remain in demand.

Takeaways

  • 🧠 A new AI tool named Cole has been developed by Microsoft, combining elements from Meta's AI and chat GBT version 4.
  • 🎨 Cole allows users to input a design idea and generates both the image and text, aiming to improve on AI's past struggles with typography and design elements.
  • 🔍 The AI uses a unique approach by consolidating SVG elements and extracting background layers to describe in text, trained on 100,000 high-quality graphic design images from the internet.
  • 🚫 Concerns are raised about the potential for copyright infringement due to AI training on images without rights.
  • 🛠 Cole offers a different user experience by enabling direct editing of text and fonts, and the ability to generate different visual elements with new prompts.
  • 🔥 The developers claim Cole is revolutionary, providing high-quality, scalable design generation with minimal user effort and flexible editing.
  • 📊 Cole has been tested on 200 graphic design projects and showed better performance in editing specific elements compared to rivals like DALL-E 3.
  • 🎭 However, the designs generated by Cole are criticized for lacking personality and a designer's touch, appearing cookie-cutter.
  • 🤔 The speaker suggests that while Cole might impact lower-tier designers, those working on higher-tier projects are unlikely to be affected.
  • 💼 The tool could widen the gap between low-tier and high-tier clients, potentially pushing out less skilled designers from the market.
  • 📈 Despite AI advancements, the graphic design industry continues to grow, with a 4.2% increase in the UK in 2022, indicating a positive outlook.
  • 🌐 The video concludes that having strong design skills and being entrepreneurial can lead to success in the industry, regardless of AI advancements.

Q & A

  • What is the name of the AI tool developed by Microsoft that threatens to make designers 'go away'?

    -The AI tool developed by Microsoft is called Cole.

  • What is the main functionality of Cole AI tool?

    -Cole allows users to type in a graphic design project idea and generates not only the image but also the text, with the ability to edit specific elements within the design.

  • How does Cole's approach differ from other AI tools in terms of text generation and design?

    -Cole consolidates all SVG elements into one unified image layer, extracts the background layer, and describes it in text. It was trained on 100,000 high-quality graphic design images from the internet.

  • What is the current state of Cole in terms of development?

    -Cole is not a finished product but rather a framework that will be used to create a finished product in the future.

  • What are the key features that the developers of Cole claim make it revolutionary?

    -Cole is said to produce accurate and high-quality typography information for various purposes and offers a flexible editing space, requiring minimal effort from users.

  • How did the researchers test Cole's capabilities?

    -The researchers tested Cole on 200 different graphic design projects, including advertisements, event promotions, and marketing materials, and posted the prompts they used on a spreadsheet.

  • What are the potential implications of Cole for graphic designers?

    -Cole might be worrying for designers as it could potentially replace jobs with AI, but it also opens up discussions about the future of design and the need for designers to adapt and evolve.

  • How does the speaker view the designs generated by Cole?

    -The speaker views the designs generated by Cole as lacking personality and a designer's touch, resembling cookie-cutter renditions from Canva.

  • What is the speaker's opinion on the impact of Cole on the graphic design industry?

    -The speaker believes that while Cole might affect lower-tier clients and designers, those working on higher-tier projects won't be significantly impacted and that the industry is still growing.

  • What advice does the speaker give to graphic designers in light of AI advancements?

    -The speaker advises graphic designers to be more like entrepreneurs, exploring different revenue streams and building a following to open up various opportunities in the current world.

  • How does the speaker describe the current state of the graphic design career based on Google Trends and industry figures?

    -The speaker notes that despite AI advancements, Google Trends for graphic design careers are higher than ever, and the UK graphic design industry grew by 4.2% in 2022, indicating a positive outlook.

Outlines

00:00

🤖 AI in Graphic Design: Cole's Innovations and Concerns

The script introduces 'Cole', an AI developed by Microsoft that combines elements from Meta's AI with chat GBT version 4. Cole allows users to input a design idea, such as a Christmas concert poster, and generates both the image and text. It has been trained on 100,000 high-quality graphic design images from the internet, raising concerns about copyright issues. The AI's unique approach includes consolidating SVG elements into a unified layer and extracting the background for text description. The developers claim Cole is revolutionary, offering a flexible editing space and high-quality typography. Despite potential job replacement fears, the script hints at a more nuanced view to come later in the video. Cole has been tested on 200 projects and is said to excel in generating covers, headers, and posters, outperforming rivals in editing specific elements like text and objects.

05:02

📈 The Resilience of Graphic Design Careers Amidst AI Advancements

Despite AI's impact on the industry, the script points out that interest in graphic design careers, as shown by Google Trends, remains high. The UK graphic design industry saw a 4.2% growth in 2022, suggesting continued growth in the current year. The narrative challenges the doom-and-gloom perspective on AI by highlighting successful designers like Joseph, who discusses earning significant income, and ceso, who has a large following and diversified revenue streams. The script encourages designers to think entrepreneurially, leveraging design skills in various ways, and emphasizes that while AI tools like Cole may impact lower-tier clients, skilled designers will continue to thrive, offering personalized and high-quality design services that AI cannot replicate.

Mindmap

Keywords

💡AI

AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines that are programmed to think and act like humans. In the context of the video, AI is presented as a tool that can generate graphic designs, potentially threatening the job security of human graphic designers. The script mentions AI's past struggles with text generation and how the new tool 'Cole' aims to overcome these issues.

💡Graphic Designers

Graphic designers are professionals who combine art and technology to communicate ideas through visual elements. The video script discusses the potential impact of AI on this profession, suggesting that tools like 'Cole' could automate certain aspects of graphic design, leading to concerns about job displacement.

💡Cole

Cole is the name of the new AI tool developed by Microsoft, as mentioned in the script. It is designed to generate graphic designs based on user input, including images and text. The tool is highlighted as a potential game-changer in the graphic design industry, with capabilities that allow for easy editing and customization of design elements.

💡SVG

SVG stands for Scalable Vector Graphics, which is a format for two-dimensional graphics that can be scaled to any size without loss of quality. In the video, the developers of Cole consolidated all SVG elements into one unified image layer, which the AI then uses to extract and describe the background in text.

💡Typography

Typography is the art and technique of arranging type to make written language legible and appealing when displayed. The script points out that AI has historically struggled with aligning typography and choosing fonts, which is a significant aspect of graphic design that Cole aims to improve upon.

💡High-quality Graphic Design

High-quality graphic design refers to visually appealing and effective designs that communicate a message clearly. The video emphasizes that Cole is trained on high-quality images to produce designs that are both accurate and of high quality, which is a key selling point for the AI tool.

💡Editing Space

Editing space in the context of the video refers to the flexibility and ease with which users can modify generated designs. Cole is praised for offering a flexible editing space, allowing users to make changes to text, fonts, and visual elements with minimal effort.

💡Cookie Cutter

The term 'cookie cutter' is used metaphorically in the script to describe designs that lack originality and personality, appearing as if they were mass-produced from a single template. This is used to critique the designs generated by Cole, suggesting they lack the unique touch of a human designer.

💡Canva

Canva is a graphic design platform used to create visual content with ease. In the script, Canva is mentioned as an example of a service that produces 'cookie cutter' designs, implying that the AI-generated designs by Cole may be similarly generic and lacking in creativity.

💡Entrepreneur

An entrepreneur is someone who creates a new business, bearing most of the risks and enjoying most of the rewards. The video suggests that being an entrepreneur, particularly one who uses graphic design skills to earn money in various ways, can be a more secure and lucrative path than being a traditional graphic designer in the face of AI advancements.

💡Revenue Streams

Revenue streams refer to the various sources through which income is generated. The script mentions that designers can have multiple revenue streams, such as selling materials to other designers or building a following and community, which can provide different opportunities for income beyond traditional design work.

Highlights

A new AI tool named Cole has been developed by Microsoft, threatening to make graphic designers obsolete.

Cole combines elements from Meta's AI with Chat GBT version 4 to generate images and text for graphic design projects.

The AI has been trained on 100,000 high-quality graphic design images from the internet, raising copyright concerns.

Cole's innovative approach allows users to edit text and fonts directly within the generated design.

Unlike other AI, Cole enables individual editing of visual elements, such as changing a photorealistic image to a cartoon style.

Developers claim Cole is not a finished product but a framework for future high-quality graphic design generation.

Cole aims to produce accurate and high-quality typography with minimal user effort and flexible editing capabilities.

The AI has been tested on 200 graphic design projects, outperforming rivals in editing specific elements within an image.

Despite advancements, Cole's designs are criticized for lacking the unique touch and personality of a human designer.

Cole's effectiveness is still dependent on a skilled designer to make the right choices in the design process.

The speaker suggests that Cole could widen the gap between low-tier and high-tier clients in the design market.

High-quality designers are unlikely to be replaced by AI, maintaining their value in the market.

Google Trends show that interest in graphic design careers is higher than ever, contradicting doomsday predictions.

The UK graphic design industry grew by 4.2% in 2022, indicating a thriving market despite AI advancements.

Strong fundamental design skills can secure a career in the industry, even with the rise of AI tools like Cole.

Being an entrepreneur with design skills can open up multiple revenue streams and opportunities.

The speaker encourages designers to build a following and community to open up new avenues in the design world.

AI is not yet capable of replacing the creative and strategic aspects of graphic design.

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