AI Influencer - Create an AI Influencer with Leonardo.AI Text to Image | AI Tutorial

ImanGlobal
25 Dec 202310:26

TLDRThe video script introduces the phenomenon of virtual influencers, AI-generated personalities active on social media who promote brands and products, earning significant income from advertising. It highlights examples like Emma, an Instagram star with a passion for film and fashion, and Lil Mika, a young influencer with contracts with major brands. The script also outlines a three-step process for creating an AI influencer using text-to-image AI services like Leonardo, covering face creation, pose generation, and face swapping to produce diverse content for social media engagement.

Takeaways

  • 🌐 Virtual influencers are AI-generated personalities with a significant social media presence, used for online marketing and advertising.
  • 🎨 These virtual entities create and share engaging content, such as photos and videos, to attract followers and promote brands.
  • 💰 Virtual influencers can generate substantial incomes through brand partnerships and sponsored content.
  • 🌟 Examples like Emma, an AI with an interest in film and fashion, and Lopez, a virtual athlete and gamer, showcase the diversity of virtual influencers.
  • 📈 Lil Mika, a 19-year-old virtual influencer, has a massive following on Instagram and TikTok and collaborates with major brands like BMW and Calvin Klein.
  • 👥 Virtual influencers are not limited to female avatars; there are also male virtual influencers like Blco 22 with a significant following.
  • 🔍 Fans may not always realize that these influencers are AI creations, but clues like 'powered by AI' can be found on their profiles.
  • 🛠️ Creating a virtual influencer involves a three-step process: generating a face with AI, creating models in different positions, and swapping faces in images.
  • 🔗 AI platforms like Leonardo, pixart, freepic, foder, Dolly 3, and runway enable text-to-image creation for developing virtual influencers.
  • 📸 Discord bots can be used for face swapping, allowing for diverse content creation with different appearances and settings.
  • 📈 The primary source of income for virtual influencers is advertising, where they charge brands for product promotion in their posts.

Q & A

  • What are virtual influencers?

    -Virtual influencers are AI-generated characters that have a presence on social media, attracting followers and engaging in marketing and advertising for various brands and products.

  • How do virtual influencers generate income?

    -Virtual influencers primarily generate income through advertising, by promoting brand products in their social media posts.

  • What is the significance of Emma's Instagram page, emma.gram, and her interests?

    -Emma's Instagram page, emma.gram, showcases her interest in film art and fashion, which helps her attract a following of around 400,000 on the platform. She monetizes her influence through promotional posts.

  • What distinguishes the virtual influencer, bodytana Lopez, from others?

    -Bodytana Lopez is distinguished by her attractive pink hair, which contributes to her fame. She is both an athlete and a gamer, appealing to a diverse audience.

  • How does Lil Mika leverage her social media presence?

    -Lil Mika, a 19-year-old virtual influencer with over 2.6 million Instagram followers and 3.4 million TikTok followers, leverages her social media presence by securing contracts with major brands like BMW and Calvin Klein.

  • What is the role of AI in the creation of virtual influencers?

    -AI plays a crucial role in generating the images and videos of virtual influencers, making them appear as real human beings engaging in various activities and environments.

  • How can one identify that an influencer is virtual?

    -By paying attention to small details on their profiles, such as descriptions stating 'powered by AI,' 'AI creation,' 'I am virtual,' or 'virtual human,' one can identify virtual influencers.

  • What is the three-step process for developing an AI influencer?

    -The three-step process involves: 1) creating a beautiful face using an AI text-to-image service, 2) generating a model in different positions, and 3) phasing and swapping the images created in the previous steps.

  • Which AI system is used in the tutorial for image generation?

    -The tutorial uses Leonardo, an AI system with text-to-image capabilities, for image generation.

  • How can one refine and upscale images of virtual influencers?

    -The Alchemy upscaler can be used to refine and upscale images, improving details like faces and hands, which is an important step in the creation process of virtual influencers.

  • What method is introduced for changing faces in the creation process?

    -The method introduced for changing faces involves using a Discord bot to easily swap faces of any model with another, enhancing the versatility of the virtual influencer's appearance.

Outlines

00:00

🌟 The Rise of Virtual Influencers

This paragraph introduces the concept of virtual influencers, who are AI-generated personalities with a significant online presence. These virtual entities, despite lacking physical existence, have amassed large followings on social media platforms like Instagram and TikTok by sharing creative content. They engage in commercial activities and online marketing for major brands, generating substantial incomes. The paragraph provides examples of such influencers, including Emma, Itana Lopez, and Lil Mika, and highlights their achievements and collaborations with big brands. It also touches on the revelation that these influencers are AI-powered, with their content generated through artificial intelligence, and invites viewers to learn more about their creation process.

05:01

🎨 Crafting the Virtual Influencer's Image

The second paragraph delves into the technical process of creating a virtual influencer's appearance and online presence. It outlines a three-step process involving AI text-to-image services, such as Leonardo, to generate a face, model different poses and positions, and finally, swap images as needed. The paragraph provides a detailed walkthrough of using Leonardo's platform, including account creation, image generation, and refinement using the Alchemy upscaler. It emphasizes the importance of diverse poses and settings for the virtual influencer, and introduces the concept of face swapping in the third step, mentioning the use of a Discord bot for this purpose.

10:05

💬 Engaging with the Community

The final paragraph shifts focus from the technical aspects of creating virtual influencers to engaging with the audience. It encourages viewers to support the channel through donations, subscriptions, and active participation in the comment section. The creator expresses gratitude for the viewers' support and looks forward to their presence in future content. This paragraph serves as a call to action, fostering a sense of community and appreciation around the content produced.

Mindmap

Keywords

💡Virtual Influencers

Virtual influencers are AI-generated characters that exist solely online and are used for marketing and advertising purposes. They are active on social media platforms, where they attract followers with creative content and endorse various brands and products. In the video, examples like Emma, Itana Lopez, and Lil Mika are mentioned, showcasing how these virtual entities can have a significant online presence and even launch their own brands, similar to real-life influencers.

💡Artificial Intelligence (AI)

Artificial Intelligence refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. In the context of the video, AI is used to create virtual influencers by generating images and videos that portray these characters as physically present in the world. The technology allows for the creation of content that can be used for various commercial activities, including online marketing and entertainment.

💡Social Media

Social media refers to websites and applications that enable users to create and share content or participate in social networking. In the video, social media platforms are the primary channels through which virtual influencers interact with their followers, share content, and promote brands. These platforms are crucial for the existence and success of virtual influencers as they provide the necessary visibility and engagement.

💡Online Marketing

Online marketing is the practice of promoting products or brands over the internet. Virtual influencers play a significant role in this field by advertising products and services to their online audience through their social media presence. They are used by big brands to reach a wider demographic in a more engaging and creative way.

💡Content Creation

Content creation refers to the process of producing and sharing various forms of content online, such as photos, videos, and text, to engage and attract an audience. In the context of the video, virtual influencers are heavily involved in content creation, generating a continuous stream of creative and appealing material to maintain their online presence and appeal to their followers.

💡Brand Endorsement

Brand endorsement involves a celebrity, expert, or influencer promoting a product or service to their audience, thereby lending credibility and increasing the product's appeal. In the video, virtual influencers are shown to be effective brand endorsers, with their ability to attract followers and promote products, similar to real-world celebrities.

💡AI Text-to-Image Service

An AI text-to-image service is a technology that converts textual descriptions into visual images. These services use deep learning algorithms to understand the text prompt and generate corresponding images. In the video, such a service is crucial for creating the virtual influencers' faces and visual content, as it allows for the generation of a wide variety of images that can be used for their online presence.

💡Discord Bot

A Discord bot is an automated program that performs specific tasks within the Discord platform. In the video, a Discord bot is used for face swapping, allowing users to change the face of a model in an image with another face, which is a crucial step in creating diverse content for virtual influencers.

💡Commercial Activities

Commercial activities refer to actions taken with the intention of generating profit or promoting business interests. In the context of the video, virtual influencers engage in commercial activities by advertising for brands, launching their own products, and creating content that can be monetized, thus generating income for themselves and the brands they work with.

💡Online Presence

Online presence refers to the existence and activity of an individual, brand, or entity on the internet. For virtual influencers, maintaining a strong online presence is essential as it allows them to reach a wider audience, engage with followers, and effectively promote the brands they are associated with.

💡Face Swap

Face swap is a technique that involves replacing the face of a person in a photo or video with another face. In the context of the video, face swapping is a crucial step in the creation of virtual influencers, allowing for the generation of diverse content where the same model can be portrayed in different scenarios and outfits while maintaining a consistent face.

Highlights

The transcript discusses the rise of virtual influencers who are active on social media and engage in online marketing and advertising for major brands.

Virtual influencers generate significant incomes through their online presence, despite not having a physical existence.

These AI-generated personalities can attract a wide range of fans by publishing creative content such as photos, videos, and engaging posts.

An example of a virtual influencer is Emma, a Japanese girl with an Instagram page who has a large following and her own brand, Astro.

Another example is bodytaná Lopez, an influencer known for her pink hair, athletic and gaming content, and her following on multiple platforms.

Lil Mika, a 19-year-old virtual influencer with a significant presence on Instagram and TikTok, has contracts with big brands like BMW and Calvin Klein.

Virtual influencers are not limited to females, as exemplified by blk 22, a virtual gentleman with a significant following on Instagram and YouTube.

Some fans and followers may not realize that these influencers are AI-generated and not real people.

The transcript explains that by paying attention to small details like 'powered by AI' or 'AI creation,' one can understand that these influencers are virtual.

The primary source of income for virtual influencers is through advertising, where they promote brand products in their posts.

The video aims to educate viewers on how virtual influencers are created, using AI tools and services.

A three-step process is outlined for developing an AI influencer, involving face creation, model generation in different positions, and image swapping.

The Leonardo AI system is introduced as one of the tools available for text-to-image capabilities, with a general workflow applicable to other AI tools.

The process of creating an influencer's face using the Leonardo website is detailed, including account creation, image generation, and customization options.

The Alchemy upscaler tool is mentioned as a way to refine and upscale images, improving details like faces and hands.

The second stage of the process involves generating diverse poses of a model in various locations, which can later be combined with face swapping.

The face swap method is introduced as a technique to change the face of any model using a Discord bot, allowing for further customization.

The tutorial concludes with a call to action for viewers to support the channel, subscribe, and engage with the content.

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