Adobe уничтожает Midjourney и Canva | Adobe max 2023

Web3nity
18 Oct 202318:34

TLDRThe video introduces groundbreaking updates from Adobe, emphasizing the integration of artificial intelligence across its suite of tools. It showcases projects like Fast Fill, Draw and Delight, and Neo, which streamline image and video editing, animation, and design processes. Adobe's advancements aim to enhance user creativity without the need for extensive professional skills, making high-quality design and editing accessible to everyone.

Takeaways

  • 🚀 Adobe's integration of AI has made its suite of tools accessible to everyone, not just professionals.
  • 🎨 The company has a record number of updates, enhancing its tools with AI capabilities for image and video manipulation.
  • 🖼️ Fast Fill project allows users to easily add or modify objects within images and videos, even adjusting for lighting and shadows.
  • 🎨 Draw and Delight feature lets users quickly sketch and have AI fill in the details, offering color variations and vectorization for flexibility.
  • 🏠 Neo project aids designers and architects by simplifying the creation of 3D models and allowing for easy color and object adjustments.
  • 🌟 Scene Change enables users to swap backgrounds to match objects in a scene, creating a harmonious composition.
  • 👗 Primrose project introduces technology for changing the colors and animations of clothing in images and videos.
  • 🗣️ Dub dub Dub project aims to translate videos while keeping the original voice, and syncing lip movements accurately.
  • 🌌 Stardust project allows users to manipulate photos by selecting and changing objects, colors, and even adding new elements.
  • 🖌️ Updates to Adobe Illustrator include Firefly Vector model, generative recolor, text recognition, and restyling features.
  • 🌐 Adobe's web-based tools, like Illustrator and Photoshop, provide simplified versions for non-professional users, making design more accessible.

Q & A

  • What is the main theme of the video?

    -The main theme of the video is to showcase the innovative updates and projects in Adobe, particularly how artificial intelligence has made Adobe's suite of tools more accessible and powerful for everyone, not just professionals.

  • How has Adobe made its tools more accessible with AI?

    -Adobe has integrated AI into their tools to automate complex tasks, such as generating content, changing colors, and adjusting images, making it easier for users without professional skills to create high-quality designs and videos.

  • What is the significance of Adobe's approach to AI integration?

    -Adobe's approach to AI integration is significant because it allows for seamless collaboration between their 40+ different programs. This means users can easily transfer and modify projects across various Adobe applications with just a click, saving time and reducing the need for multiple subscriptions.

  • What is the Fast Fill project and how does it work?

    -The Fast Fill project is an Adobe feature that allows users to automatically fill in or modify selected areas of an image or video. For example, if a subject in a video is missing an object like a tie, users can input a prompt for 'a tie', and Adobe's AI will generate and integrate the tie into the video, adjusting for details like lighting and shadows to make it look natural.

  • How does the Draw and Delight project assist users in design?

    -The Draw and Delight project enables users to quickly sketch something and have AI interpret and refine it with various color options. This feature is particularly useful for clothing designers or anyone needing to visualize different color schemes for their designs, providing multiple variations instantly.

  • What is the benefit of the Neo project for designers and architects?

    -The Neo project benefits designers and architects by simplifying the process of creating detailed sketches and models. With AI assistance, users can quickly generate and manipulate objects, colors, and layouts, significantly reducing the time it takes to produce a design project.

  • What is the purpose of the Scene Change project?

    -The Scene Change project allows users to alter the background of an image or video to better match or complement the objects within it. This feature can be used to create more harmonious compositions or to place objects in entirely new environments.

  • What is the Dub dub Dub project and how does it enhance video editing?

    -The Dub dub Dub project is an Adobe feature that not only translates video audio but also synchronizes the lip movements of the subjects to match the new language, all while preserving the original voice of the speaker. This enhances video editing by making it easier to create multilingual content that appears seamless and natural.

  • How does the Stardust project differ from previous Adobe developments?

    -The Stardust project represents a new direction for Adobe, focusing on the development of technologies that can be applied to clothing design. It allows users to change the colors and even animate patterns on clothing items, offering a new level of customization and creativity in fashion design.

  • What updates have been made to Adobe Illustrator that improve its usability?

    -Adobe Illustrator has received several updates to improve its usability. These include the Firefly Vector model for image vectorization, Generative recolor for easy object repainting, text recognition and conversion, and a web-based version that simplifies the design process for non-professionals.

  • What are some of the new features in Adobe Express that make it a competitor to Canva?

    -Adobe Express has been updated with a user-friendly interface, a vast array of templates, image generation capabilities through Firefly model 2, and the ability to create and animate text in various styles and shapes. It also allows for the import and layering of projects from other programs, making it a comprehensive design tool that can potentially replace other platforms like Canva.

Outlines

00:00

🚀 Adobe's AI Integration and Updates

The paragraph discusses the transformation of Adobe from being perceived as a tool for specific professionals to a platform accessible to everyone through the integration of artificial intelligence. The speaker highlights the numerous updates at Adobe's conference, emphasizing the company's approach to AI integration across its 40+ programs, allowing for seamless transitions and edits between different types of media. The introduction of projects like Fast Fill, which enables users to generate and modify objects within videos, is mentioned. The focus is on how these advancements save time and resources by reducing the need for multiple subscriptions and products.

05:00

🎨 Innovative Adobe Projects and Features

This paragraph delves into various innovative projects and features that Adobe has introduced or plans to introduce. It covers projects like Draw and Delight, which allows users to draw quickly and have AI interpret and refine their drawings, and Scene Change, which lets users modify backgrounds to suit their objects. The paragraph also touches on the Primrose project, which impacts the fashion industry by enabling changes in clothing colors and animations. The Dub dub Dub project is mentioned for its ability to translate and lip-sync videos while preserving the original voice. The upcoming Stardust project and its potential applications in photo manipulation are also highlighted.

10:01

🌟 Adobe's Current Offerings and Web Applications

The focus of this paragraph is on the current features and updates that Adobe has made available to its users. It starts with the Firefly Vector model in Adobe Illustrator, which can vectorize images for flexible manipulation, and Generative recolor, which simplifies the process of repainting objects. The paragraph also discusses the text recognition and conversion feature, which identifies and replicates fonts. The introduction of Adobe Illustrator and Photoshop web versions is mentioned, making design more accessible to non-professionals. Updates to Premier Pro, including voice transcription and enhancement, are also covered, emphasizing the improvements in video editing efficiency and quality.

15:05

📈 Adobe Express Evolution and Future Plans

This paragraph discusses the significant improvements made to Adobe Express, positioning it as a competitor to Canva. The web version of Adobe Express is highlighted for its user-friendly interface, rich templates, and new image generation capabilities through the integration of Firefly model 2. The paragraph also mentions the enhanced text manipulation features and the ability to import and layer other projects within Express. The introduction of animation and scheduling features for publications is noted. The paragraph concludes with a look at Adobe's future plans, including video generation capabilities and the development of personalized AI models for brand styling, indicating a significant shift in the design and content creation landscape.

Mindmap

Keywords

💡Artificial Intelligence (AI)

Artificial Intelligence refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. In the context of the video, AI is integrated into Adobe's software suite to enhance various creative processes, making them more accessible and efficient for users. For example, AI is used to generate content, such as adding a tie to a man in a video or changing the color of clothes in an image, showcasing its role in content creation and editing. The video emphasizes AI's transformative impact on design and media production, highlighting its ability to save time and reduce the need for multiple product subscriptions.

💡Adobe

Adobe is a multinational software company known for its creative, marketing, and document management solutions. In the video, Adobe is showcased as a company that has leveraged AI to expand its software capabilities, making them more user-friendly and efficient. The video discusses several Adobe projects and updates, such as Fast Fill, Draw and Delight, and Neo, which demonstrate how Adobe's tools have evolved to include AI functionalities that aid in tasks like image and video manipulation, design, and animation. The emphasis is on Adobe's commitment to making its tools available to everyone, not just professionals.

💡Integration

Integration in this context refers to the seamless combination of different software programs or features to create a unified and coherent experience for the user. The video highlights Adobe's approach to integration by showing how their AI-powered tools can interact with each other, allowing users to easily transfer and modify projects across various Adobe applications. For instance, a user can create a picture in one program, animate it in another, and then edit it in a third, all with a single click, saving time and effort. This level of integration is a key theme in the video, illustrating how Adobe aims to streamline the creative process.

💡Fast Fill

Fast Fill is a project mentioned in the video that demonstrates Adobe's use of AI for content generation and manipulation. It allows users to select an area in a photo or video and generate content to fill that space based on a prompt, such as adding a tie to a man's outfit. The project's significance lies in its ability to integrate seamlessly into videos, adjusting for details like lighting and shadows to create a natural-looking result. This showcases the potential of AI in enhancing and altering visual content in a user-friendly and efficient manner.

💡Draw and Delight

Draw and Delight is an Adobe project featured in the video that utilizes AI to assist users in creating art and designs. It enables users to quickly sketch something and then have AI interpret and refine the drawing, offering color variations and other design elements. This project is particularly useful for clothing designers or those creating logos and products, as it simplifies the design process by providing multiple color options and vectorization for flexible adjustments. The ability to generate backgrounds and alter object poses further exemplifies the project's goal of streamlining the creative process and making design more accessible.

💡Neo

Neo is an Adobe project aimed at designers and architects, showcasing the power of AI in creating and manipulating 3D models and designs. The video describes how Neo allows users to quickly generate and modify objects, colors, and layouts for architectural sketches, significantly reducing the time and effort required compared to traditional methods. The project's inclusion of vectorization and the ability to adjust various elements of the design project illustrates the potential of AI to revolutionize the field of design and architecture by making complex tasks more efficient and accessible.

💡Scene Change

Scene Change is a project highlighted in the video that focuses on the ability to modify backgrounds in images or videos to suit the objects within the scene. It demonstrates the AI's capability to seamlessly integrate objects into new environments, adjusting for factors like lighting and perspective to create a harmonious composition. The project's significance lies in its potential to enhance post-production processes, allowing users to alter scenes quickly and easily without compromising on quality or realism.

💡Primrose

Primrose is a new line of development for Adobe, as mentioned in the video, that explores the application of AI in fashion design. It enables users to change the colors and even animate patterns on clothing, offering a dynamic and interactive design experience. The technology's potential to animate drawings on clothing, such as a dress, showcases the innovative ways AI can be used to create engaging and adaptable fashion designs. This project signifies Adobe's commitment to pushing the boundaries of design and technology, providing creators with tools to bring their vision to life in new and exciting ways.

💡Dub dub Dub

Dub dub Dub is a project presented in the video that focuses on the translation and lip-syncing of video content. It not only substitutes the language in a video but also preserves the original speaker's natural voice and speech patterns. This project is significant as it demonstrates the advanced capabilities of AI in understanding and manipulating audiovisual content, offering creators a more nuanced and authentic way to localize and adapt their videos for different audiences.

💡Stardust

Stardust is an Adobe project described in the video that involves AI analysis of photos to identify and manipulate objects within the image. Users can select objects, such as people, and modify them - changing their location, appearance, or even removing them entirely. The project's ability to add new objects, like a dog, and adjust the clothing of individuals in a photo exemplifies the level of control and customization that AI can offer in image editing. Stardust represents a significant advancement in the realm of photo manipulation, providing users with an intuitive and powerful tool for creating personalized and engaging visual content.

💡Adobe Illustrator on the web

Adobe Illustrator on the web is a simplified version of the professional design software, Adobe Illustrator, that is accessible through a web browser. This version is designed for non-professionals who want to create designs for social media, business, or personal use without the need to download or learn complex software. The video emphasizes the ease of use and the integration of AI features, such as the Firefly Vector model, which allows users to vectorize images and manipulate them freely. This web-based tool represents Adobe's effort to democratize design and make it more accessible to a wider audience.

💡Photoshop on the web

Photoshop on the web is a web-based version of Adobe's industry-leading image editing software, Photoshop. It provides users with a platform to access Photoshop's tools and features without needing to install the software on their computers. The video mentions this as part of Adobe's strategy to make their tools more accessible and convenient for users, regardless of their technical expertise. The availability of Photoshop on the web signifies a shift towards cloud-based services and reflects Adobe's commitment to adapting to the evolving needs of creators and designers.

Highlights

Adobe's integration of artificial intelligence has made its suite of tools accessible to everyone, not just professionals.

Adobe has a record number of updates, showcasing the company's commitment to innovation and user experience.

The Fast Fill project allows users to easily add or modify objects within images or videos with AI-generated content.

Draw and Delight enables quick, AI-assisted drawing and color selection for designers, offering various color schemes and the ability to vectorize images.

The Neo project demonstrates how AI can assist architects and designers in creating and modifying 3D models with ease.

Scene Change technology lets users seamlessly swap backgrounds to match their objects, creating a harmonious composition.

Primrose introduces a new development in wearable technology, allowing users to change the colors and animations of clothing with AI.

Dub dub Dub is an upcoming feature that will translate videos while keeping the original voice, enhancing the user's natural speech.

Stardust is an innovative project that enables users to manipulate objects in photos, change their positions, and add new elements.

Adobe Illustrator's updates include Firefly Vector model for image vectorization, Generative recolor for quick object repainting, and text recognition and conversion.

Adobe has introduced web versions of Illustrator and Photoshop, making it easier for non-professionals to access and use their tools.

Premier Pro now offers voice transcription in multiple languages, improving video editing workflows and voice enhancement features.

Firefly model 2 has been updated for better image generation, and users can now refine and modify these images directly in Adobe Express.

Adobe Express has been significantly improved, becoming a competitor to Canva with its intuitive interface, templates, and new image generation capabilities.

The upcoming video generation feature in Express will allow users to create and customize videos, further expanding the capabilities of the platform.

Adobe's commitment to using only free stock images for AI training ensures the safety and legality of their tools for commercial use.

The future release of Sketch Match and Sketch Scene Match will provide deeper image analysis and composition for designers and artists.

Adobe is working on a model training feature for brands, allowing them to generate images and videos that align with their unique style and product line.