WHY I SWITCHED TO ADOBE EXPRESS (from CANVA)

Rob Balasabas
31 Oct 202209:14

TLDRRob balasavis shares his reasons for switching from Canva to Adobe Express for all his graphic design needs. He highlights five main reasons: 1) Access to over 20,000 Adobe fonts, which significantly impacts branding and design aesthetics. 2) Integration with Adobe Stock, providing a diverse library of royalty-free images, videos, and other media for designs. 3) Adobe Express being part of the Creative Cloud suite, offering a comprehensive set of tools for various creative projects. 4) The new content scheduler feature that allows users to design and schedule social posts across multiple platforms directly from Adobe Express. 5) The multi-page feature that simplifies the process of repurposing designs for different social media formats. Additionally, he mentions the supportive Adobe Express community with nearly 100,000 members. Rob also notes his affiliation as an Adobe Express Ambassador and invites viewers to join the platform through his affiliate link.

Takeaways

  • 📝 **Adobe Fonts Access**: Adobe Express provides access to over 20,000 licensed fonts, which is a significant benefit for branding and design consistency.
  • 🎨 **Adobe Stock Integration**: Users get access to Adobe Stock's library of images, videos, and templates, ensuring royalty-free and licensed content for designs.
  • 🌐 **Creative Cloud Compatibility**: Adobe Express is part of the Creative Cloud suite, offering seamless integration with other Adobe tools like Photoshop and Illustrator.
  • ⏱️ **Content Scheduler**: A new feature that allows users to schedule social posts directly from Adobe Express to platforms like Instagram, Facebook, and Twitter.
  • 📚 **Multi-Page Functionality**: Adobe Express's multi-page feature simplifies the process of creating and resizing designs for various social media platforms.
  • 👥 **Community Support**: Adobe Express has an active community, the Adobe Express Insiders Facebook group, where users can share ideas, get inspiration, and learn from each other.
  • 🔍 **AI Font Pairing**: Adobe Express uses artificial intelligence to assist users in pairing fonts that work well together, enhancing the design process.
  • 🌟 **Diversity in Stock Images**: Adobe Stock offers a diverse selection of images representing various ethnicities and backgrounds, which is important for inclusive branding.
  • 🚀 **Ease of Use**: The platform is user-friendly, allowing for easy creation and customization of graphics for different types of media and social posts.
  • 📈 **Professional Design Capabilities**: Adobe Express caters to professional design needs with advanced features and a wide range of templates and tools.
  • 🔗 **Affiliate and Ambassador Program**: The speaker is an Adobe Express Ambassador, indicating a close relationship and additional insights into the platform's benefits.

Q & A

  • Why did Rob balasavis switch from Canva to Adobe Express for his graphic design needs?

    -Rob balasavis switched to Adobe Express because of several reasons including access to over 20,000 Adobe fonts, integration with Adobe Stock for diverse and licensed images, being part of the Creative Cloud suite, the new content scheduler feature, multi-page design capabilities, and the supportive Adobe Express community.

  • What is the significance of having access to Adobe Fonts for graphic design?

    -Having access to Adobe Fonts is significant because it provides a vast selection of over 20,000 licensed fonts that can be used to enhance branding and the overall look of graphics, especially for platforms like YouTube where thumbnails play a crucial role in attracting viewers.

  • How does Adobe Stock benefit users of Adobe Express?

    -Adobe Stock benefits users by providing a library of diverse and licensed stock images, videos, music, and illustrations that can be used for designs without the risk of copyright infringement, which is a common concern when sourcing images from other platforms.

  • What is the Creative Cloud and how does it relate to Adobe Express?

    -The Creative Cloud is Adobe's suite of tools for various creative needs, including Photoshop, Illustrator, Acrobat Pro, Premiere Pro, and more. Adobe Express being part of the Creative Cloud means users have access to multiple tools for different design tasks, all within the same ecosystem.

  • What is the Adobe Express content scheduler and how does it streamline the social media posting process?

    -The Adobe Express content scheduler is a feature that allows users to design graphics and social posts within Adobe Express and then directly schedule them to be posted on connected social media accounts like Instagram, Facebook, Twitter, and LinkedIn. This streamlines the process by allowing users to manage all aspects of design and posting in one place.

  • What is the multi-page feature in Adobe Express and how does it help with repurposing designs for different platforms?

    -The multi-page feature in Adobe Express allows users to create a single design and then easily duplicate and resize it for various social media platforms and post formats. This helps streamline the process of repurposing a design for different dimensions and platforms without having to start from scratch each time.

  • What kind of community support does Adobe Express offer to its users?

    -Adobe Express offers a strong community support through the Adobe Express insiders Facebook group, which has nearly 100,000 members. This private but free group is a platform for creatives to learn from each other, share inspiration, and discuss design ideas.

  • How does being an Adobe Express Ambassador benefit Rob balasavis and the community?

    -Being an Adobe Express Ambassador allows Rob balasavis to be part of a fantastic community, gain insider insights, and provide more informed and useful content to his audience. It also enables him to potentially get answers to questions from the community and foster a closer relationship with Adobe Express.

  • What are the potential risks of using unlicensed or royalty-free images from non-Adobe sources?

    -Using unlicensed or royalty-free images from non-Adobe sources can be risky because some of these images may not be legally free to use, especially in commercial designs. This could lead to copyright infringement issues and potential legal consequences.

  • How does the AI feature in Adobe Express assist users in their design process?

    -The AI feature in Adobe Express assists users by helping them pair fonts together that work well and look aesthetically pleasing. This can greatly enhance the design process by simplifying the selection of fonts and ensuring a cohesive and professional look in the final design.

  • What is the process for setting up an Adobe Express account and how much does it cost?

    -Setting up an Adobe Express account is free and does not require a credit card. Users can sign up through the Adobe Express landing page and start creating various types of graphics immediately after.

  • Why is diversity in stock images important and how does Adobe Stock address this?

    -Diversity in stock images is important because it allows for better representation of different backgrounds, ethnicities, and cultures, making designs more inclusive and relatable to a wider audience. Adobe Stock addresses this by providing a vast library of images that are diverse and represent people from various backgrounds.

Outlines

00:00

🎨 Switching to Adobe Express for Graphic Design

Rob balasavis introduces his switch from Canva to Adobe Express for all graphic design needs. He emphasizes the importance of choosing the right tool for individual requirements and encourages viewers to set up an account with Adobe Express. Rob discloses his affiliation with Adobe Express as an ambassador and shares his enthusiasm for the community. The video promises to delve into five main reasons behind his transition to Adobe Express, starting with the platform's extensive font library and its integration with Adobe Fonts, which offers over 20,000 licensed fonts. The platform also leverages AI to assist in font pairing for visually appealing designs.

05:04

🌟 Benefits of Adobe Express for Creative Workflow

The second paragraph outlines additional benefits of using Adobe Express, including access to Adobe Stock, which provides a vast library of diverse and licensed images, videos, music, and templates. Rob appreciates the representation of various ethnicities in Adobe's stock images. Adobe Express is also part of the Creative Cloud suite, offering integration with other Adobe tools like Photoshop, Illustrator, Acrobat Pro, and Premiere Pro, which cater to a wide range of design needs. The platform includes a content scheduler for social media posts, allowing users to connect their social media accounts and schedule posts directly from Adobe Express. Furthermore, the multi-page feature facilitates the repurposing of designs for various social media platforms, and the Adobe Express community offers a supportive environment for creatives to learn and share.

Mindmap

Keywords

💡Adobe Express

Adobe Express is a graphic design platform developed by Adobe Inc. It allows users to create a variety of visual content such as logos, banners, social media posts, and more. In the video, the speaker emphasizes switching from Canva to Adobe Express for all graphic design needs, highlighting its integration with Adobe's suite of tools and its extensive library of fonts and stock images.

💡Canva

Canva is an online design and branding tool that offers a wide range of templates for creating social media graphics, presentations, posters, and other visual content. The video discusses the reasons for moving from Canva to Adobe Express, suggesting that the latter offers more advanced features and a broader range of design capabilities.

💡Fonts

In graphic design, fonts refer to the different types and styles of text that can be used in a design. The video mentions Adobe Fonts, which provides over 20,000 licensed fonts for users to choose from. This is significant as fonts play a crucial role in branding and the overall aesthetic of a design, especially for elements like YouTube thumbnails.

💡Adobe Stock

Adobe Stock is a library of stock images, videos, templates, and other assets that can be legally used in designs. The speaker in the video appreciates having access to Adobe Stock through their Adobe Express account, as it provides a diverse and royalty-free selection of images, which is important for avoiding copyright issues.

💡Creative Cloud

The Adobe Creative Cloud is a suite of software and services offered by Adobe for digital media production. It includes industry-standard applications like Photoshop, Illustrator, and Premiere Pro. The video highlights that Adobe Express is part of the Creative Cloud, which means users have access to a comprehensive set of tools for their creative projects.

💡Content Scheduler

The Adobe Express content scheduler is a feature that allows users to plan and schedule the posting of their designs on social media platforms directly from the Adobe Express platform. This tool streamlines the process of social media management by enabling users to schedule posts in advance, which is particularly useful for maintaining a consistent online presence.

💡Multi-page

The multi-page feature in Adobe Express enables users to create multiple versions of a design for different platforms in a single project. This is beneficial for repurposing a single design, such as a YouTube thumbnail, into different sizes and formats for platforms like Instagram, Twitter, and Facebook, without having to manually adjust each one.

💡Community

The Adobe Express community refers to the group of users and creatives who are part of the Adobe Express platform. The video mentions the Adobe Express insiders Facebook group, which is a private community where members can share ideas, get inspiration, and learn from each other. This community aspect is valuable for networking and professional growth.

💡Branding

Branding is the process of creating a unique name, symbol, or design that identifies and differentiates a product or service from others. In the context of the video, the importance of fonts in branding is discussed, as they significantly impact the visual identity and recognition of a brand in various design applications.

💡Graphic Design

Graphic design is a creative process that combines text, images, and other visual elements to communicate ideas and information. The video is centered around graphic design, discussing the switch to Adobe Express for creating various types of graphics such as logos, banners, and social media posts, emphasizing the platform's capabilities in facilitating this process.

💡YouTube Thumbnails

YouTube thumbnails are the small, eye-catching images that represent a video and appear below the video title in search results and playlists. The video script discusses the importance of using Adobe Express to design these thumbnails, as they are critical for attracting viewers and are an example of where fonts and design quality can significantly impact viewer engagement.

Highlights

Rob balasavis shares his reasons for switching from Canva to Adobe Express for all his graphic design needs.

Adobe Express offers a free account setup with no credit card required, providing access to a wide range of graphic design tools.

Adobe Fonts gives users access to over 20,000 licensed fonts, enhancing branding and design quality.

Artificial Intelligence in Adobe Express assists in pairing fonts that work well together for a cohesive design.

Adobe Stock provides a library of stock images, videos, and audio that can be used royalty-free in designs.

Adobe Express is part of the Creative Cloud suite, offering integration with other Adobe tools like Photoshop and Illustrator.

The Content Scheduler feature in Adobe Express allows users to schedule social posts directly from the platform.

Multi-page feature in Adobe Express simplifies the process of repurposing designs for different social media platforms.

Adobe Express has a diverse image library that represents various backgrounds and ethnicities, promoting inclusivity in design.

Adobe Express Insiders Facebook group is a community of nearly 100,000 members sharing inspiration and learning from each other.

Rob is an Adobe Express Ambassador and part of a fantastic community, which influenced his switch from Canva.

Adobe Express provides templates for various types of graphics including flyers, logos, banners, social posts, and stories.

The platform offers a boot camp for users to learn and improve their graphic design skills using Adobe Express.

Users can connect their social media accounts to Adobe Express for streamlined content creation and scheduling.

Adobe Express allows for the resizing and repurposing of designs to fit various social media dimensions with ease.

The switch to Adobe Express has been beneficial for Rob's graphic design process, offering a comprehensive suite of tools and resources.

Rob encourages viewers to try Adobe Express and share their experiences or questions for further community support.