Do People Buy Printable Wall Art On Etsy? Are Printables Even Profitable? 🧐

14 Apr 202403:06

TLDRThe video transcript discusses the popularity and profitability of printable wall art on Etsy. The speaker shares personal experiences of purchasing such art to decorate a nursery, highlighting the benefits of customization, including the choice of frames, sizes, and the desire to support other small businesses. The conversation also touches on the importance of niche selection and the appeal of supporting parent-run businesses that understand their target audience's needs. The transcript emphasizes the positive feedback from customers who enjoy the flexibility of printing and framing the art themselves, and the joy sellers experience when their products are used in customers' homes. It concludes with advice for sellers to offer multiple sizes and customization options to cater to diverse customer preferences.


  • 🎨 People do buy printable wall art on platforms like Etsy, indicating there is a market for such products.
  • πŸ–ΌοΈ Customers appreciate the ability to choose their own frames and customize the size of the artwork to fit their space.
  • πŸ‘Ά Niche markets, like nursery wall art, often resonate with specific audiences, such as parents, who may be the creators of these shops as well.
  • 🌟 Supporting other small businesses and creators is a significant reason why people choose to buy from Etsy.
  • 🧩 The uniqueness and humor in designs can make printable art appealing, as it combines unexpected elements.
  • πŸ’° There is profitability in selling printables, as evidenced by the speaker's personal experience and sales.
  • πŸ€” Skeptics may question the value of creating printable art, but successful sales and customer satisfaction prove its worth.
  • πŸ“ Offering multiple sizes for each piece of art allows customers to choose the perfect fit for their needs.
  • πŸ“ Customization is key, as it allows customers to feel more connected to and invested in the art they purchase.
  • πŸ’Œ Positive customer feedback, such as photos of framed art, can be very encouraging for sellers.
  • πŸ“ˆ Providing options for how customers can use the wall art, like different display ideas, can enhance its appeal.

Q & A

  • Why do people buy printable wall art on Etsy?

    -People buy printable wall art on Etsy for several reasons, including the ability to choose their own frames, customize the size of the wall art, and support small businesses and fellow parents who run these shops.

  • What are the benefits of buying printable wall art instead of pre-framed pieces?

    -The benefits include customization options such as selecting the frame, size, and the ability to print the art at home, which can be more cost-effective and allows for a more personalized touch.

  • How does supporting other jobs and small businesses factor into the decision to buy printable wall art?

    -Supporting other jobs and small businesses is important to many consumers as it helps to foster a sense of community and contributes to the success of like-minded individuals, often parents themselves, who are creating these products.

  • Why do some people resonate with the niche of nursery printable wall art?

    -People resonate with this niche because it often targets parents or individuals who care for children, and the creators of these products understand the needs and preferences of their target audience.

  • What is the significance of offering multiple sizes for each piece of printable wall art?

    -Offering multiple sizes allows customers to customize the wall art to fit their specific display needs, whether it's on a desk or a wall, and provides flexibility in how they want to use the art.

  • Why do some people consider creating and selling printable wall art on Etsy a waste of time?

    -Some people may view it as a waste of time due to skepticism about the demand for such products. However, successful sales and customer feedback can dispel these doubts and confirm the viability of the business.

  • What is the role of humor in creating unique and appealing printable wall art?

    -Humor can make printable wall art more appealing by combining unexpected elements or phrases, making the art more memorable and enjoyable for the audience.

  • How does the cost of printing affect the pricing of printable wall art?

    -The cost of printing, which can vary depending on the printing service and materials used, influences the final price of the printable wall art. It's important for creators to factor in these costs when setting their prices.

  • What is the importance of customization in the market for printable wall art?

    -Customization is key in the market for printable wall art as it allows customers to tailor the art to their personal preferences and the specific requirements of their space, enhancing the appeal of the product.

  • Why do some customers prefer to print the art themselves rather than buying pre-printed posters?

    -Customers may prefer to print the art themselves for various reasons, such as cost savings, the ability to choose the quality of the paper and printing, and the convenience of printing at their own pace.

  • How does the creator's personal experience with buying and using printable wall art influence their approach to selling it?

    -The creator's personal experience can greatly influence their approach to selling printable wall art, as they understand the benefits and appeal of customization and the importance of supporting small businesses from their own perspective as a customer.



🎨 Personalizing Wall Art: The Appeal of Printables

The speaker discusses their recent purchase of printable wall art from a specific shop to decorate a nursery. They highlight the benefits of customizable options, such as choosing the frames and sizes, which range from 16 x 20 to 12 by 18 inches. The speaker also expresses their enjoyment in supporting other small businesses and parents who run these shops, resonating with the target audience's needs. They mention the importance of niche selection in business, often aligning with the creator's own interests or past experiences. The conversation also touches on the value of supporting Etsy sellers who resonate with the buyers, and the satisfaction derived from seeing customers frame and display their purchased art.



πŸ’‘Printable Wall Art

Printable wall art refers to digital designs or images that customers can purchase and print themselves. This concept is central to the video as it discusses the popularity and reasons behind buying such art, particularly on platforms like Etsy. The speaker shares their personal experience of purchasing printable wall art for their nursery, emphasizing the customization aspect and the ability to choose the frames and sizes.


Etsy is an e-commerce website focused on handmade or vintage items and craft supplies. In the context of the video, Etsy is portrayed as a marketplace where people buy and sell printable wall art. The platform's appeal is highlighted by the fact that it allows customers to support small businesses and individual creators, which resonates with many consumers.


Customization is the ability for customers to personalize a product according to their preferences. In the video, customization is a key reason why people choose to buy printable wall art. It allows them to select the size, frame, and design of the artwork, making it a unique and personalized addition to their home decor.

πŸ’‘Supporting Small Businesses

Supporting small businesses is a significant theme in the video. The speaker expresses their preference for buying from small shops and individual creators on Etsy because it allows them to support other parents or artists who are running these businesses. This sentiment is shared by many consumers who value the personal connection and the ethos of supporting local and small-scale enterprises.

πŸ’‘Nursery Decor

Nursery decor refers to the design and decoration of a room intended for a baby or young child. The video mentions the speaker's purchase of printable wall art specifically for decorating a nursery. This highlights the practicality and aesthetic appeal of printable art in creating a personalized and welcoming space for children.

πŸ’‘Educational Printables

Educational printables are materials designed to teach or inform, often used in a child's learning environment. The video briefly touches on this concept, noting that some shops on Etsy sell fun and educational printables for kids. These items are appreciated for their dual purpose of being both decorative and informative.

πŸ’‘Target Audience

The target audience refers to the specific group of people a product or service is intended to attract. In the context of the video, the speaker discusses how sellers on Etsy often resonate with their target audience, which can include parents or individuals interested in home decor. Understanding and catering to the needs of the target audience is crucial for the success of these small businesses.

πŸ’‘Niche Markets

A niche market is a focused segment of the market that requires a specific product or service. The video suggests that sellers on Etsy often find success by identifying and catering to a niche market, such as nursery decor or educational materials for children. This strategy allows them to provide specialized products that meet the unique needs of their target audience.


Pricing in the context of the video refers to the cost of the printable wall art. The speaker mentions the affordability of printable wall art, with examples such as $5 per piece, which includes the cost of printing at a local store. This affordability is part of the appeal for consumers who are looking for budget-friendly home decor options.

πŸ’‘Personal Connection

Personal connection is the emotional or relational bond between a customer and a seller or brand. The video emphasizes the importance of this connection, as many customers on Etsy are drawn to buying from sellers they feel a personal affinity with. This connection can be based on shared experiences, such as parenthood, or a mutual appreciation for the type of products being sold.

πŸ’‘Product Options

Product options refer to the various choices available to customers regarding the features or specifications of a product. The video discusses the importance of offering multiple sizes and customization options for printable wall art, allowing customers to choose how they want to display the art in their homes. Providing a range of options can enhance customer satisfaction and increase the likelihood of a purchase.


People do buy printable wall art on Etsy, contrary to common doubts.

Buyers choose printable art to customize frames and sizes to their preference.

Supporting other jobs and small businesses is a motivating factor for purchasing.

Many sellers of nursery printable wall art are parents themselves, resonating with the target audience.

Printable art allows buyers to pick the exact size, from 16x20 to 12x18.

The feeling of supporting other parents or individuals who understand the target demographic is appealing.

Etsy shoppers often resonate with sellers and want to support them.

Printable wall art is profitable, contrary to some pessimistic views.

The first sale can be a significant moment of validation for sellers.

Customization is key; sellers should offer multiple sizes for each piece.

Giving customers options on how to use the wall art is crucial for its appeal.

Printable art allows for personalization, which is a significant selling point.

Sellers can stand out by offering unique and humorous combinations in their designs.

The cost-effectiveness of printable art, with printing at places like Staples, makes it accessible.

Buyers appreciate the ability to frame their art themselves, adding a personal touch.

The success of printable art on Etsy challenges the notion that it's a waste of time to create.

Sellers find joy in seeing customers' photos of their framed wall art.

The variety of options provided by sellers enhances the customer experience.