Easiest Way To Start Print-on-Demand in 2024 (From Scratch)

13 Jan 202421:02

TLDRThe video script outlines a comprehensive strategy for launching a successful print-on-demand shop from scratch. It emphasizes the importance of selecting evergreen products with high-profit margins and universal appeal, creating compelling designs that resonate with customer interests, and utilizing platforms like Etsy for organic traffic. The speaker shares personal experiences and tools, such as AI-generated designs and a custom product uploader, to streamline the process and maximize profitability. The script also highlights the significance of professional mockups and SEO optimization for driving sales and building trust with potential customers.


  • πŸš€ Start a print on demand shop from scratch using a proven strategy that has grown six and seven-figure businesses.
  • 🎯 Focus on four key components: product selection, design creation, a website for sales, and customer acquisition.
  • 🌱 Choose evergreen products that remain relevant and in demand over time, such as t-shirts, mugs, and posters.
  • πŸ’° Aim for a good profit margin, ideally around 30%, to ensure the sustainability and profitability of the business.
  • πŸ’‘ Use customer psychology to understand what people are passionate about and create designs that resonate with those interests.
  • πŸ” Conduct product and design research using platforms like Etsy to identify successful trends and niches.
  • 🎨 Utilize a mix of handcrafted, pre-made, and AI-generated designs to create a diverse product catalog and maximize sales opportunities.
  • πŸ“ˆ Select a reliable print provider like Printify that offers good cost-effectiveness and customer service to ensure product quality and profitability.
  • πŸ›οΈ Start with a free platform like Etsy, which has a large customer base and organic traffic, before scaling to other platforms like Shopify.
  • πŸ—οΈ Invest in tools like an automated product uploader and Photoshop mockup script to streamline the listing and presentation of products.
  • πŸ” Implement SEO best practices in your product listings to improve visibility and organic search ranking on platforms like Etsy.

Q & A

  • What is the business model discussed in the transcript?

    -The business model discussed is Print On Demand (POD), which allows selling various products like t-shirts, mugs, and posters with unique artwork without holding inventory upfront. The products are printed and shipped only when a customer orders them.

  • What are the four components needed to start a Print On Demand shop?

    -The four components needed are a product, a design to go on the product, a website to sell it on, and customers to buy it.

  • What are the three criteria the speaker looks for in a winning product?

    -The three criteria are: the product should be an evergreen product, it should make a good profit, and it has to be universal, allowing for various designs to be uploaded onto it.

  • How does the speaker suggest selecting a product for the POD business?

    -The speaker suggests looking for evergreen products that have competition, indicating demand, and analyzing successful shops to understand what products are selling well. They also recommend aiming for a 30% profit margin.

  • What is the significance of the design in a Print On Demand business?

    -The design is crucial because it's what customers are passionate about. It should target different trends and niches, and the product must be versatile enough to accommodate various designs. Good designs can turn a simple product into a bestseller.

  • How does the speaker recommend researching design ideas for the POD products?

    -The speaker recommends using platforms like Etsy, where sales data is public, to research top-performing shops and products. They suggest looking at reviews and identifying specific ideas or trends that are popular.

  • What are the four methods mentioned for turning ideas into actual designs?

    -The four methods are: handcrafted design, buying pre-made designs, AI-generated designs, and creating hybrid designs that combine handmade, AI, and pre-made design elements.

  • Why is choosing a good print provider important in a Print On Demand business?

    -A good print provider is crucial as it affects how quickly customers receive their products, the level of customer service received, handling of defective orders or lost shipments, and ultimately the profit margin from sales.

  • What platform does the speaker recommend for beginners to start their Print On Demand business?

    -The speaker recommends Etsy for beginners due to its large active buyer base and organic traffic, making it an ideal place to start and grow a POD business.

  • How can a shop owner enhance trust and sales on their Etsy shop?

    -Shop owners can enhance trust and sales by creating a professional and premium image, including a clean logo, a well-designed banner, and high-quality mockup images that convey the brand's vibe and quality.

  • What is the role of SEO in selling POD products on Etsy?

    -SEO (search engine optimization) helps the products rank in the Etsy search engine. By using effective SEO keywords in the product listings, the products can appear on the first page of search results organically, increasing visibility and sales.



πŸš€ Starting a Print on Demand Business from Scratch

This paragraph introduces the concept of starting a print on demand business, emphasizing the overwhelming nature of the process due to the numerous steps and strategies involved. The speaker shares their successful strategy that has been used to grow multiple six and seven-figure print on demand businesses. They highlight the benefits of this business model, such as the lack of inventory requirement and the potential for passive income. The speaker also introduces the four key components needed to start: the product, the design, a website, and customers. They emphasize the importance of choosing an evergreen product with a good profit margin and universal appeal, and stress the significance of understanding customer psychology and creating designs that resonate with these passions and interests.


πŸ” Product Selection and Design Research

The speaker delves into the specifics of product selection and design research. They outline the criteria for choosing a winning product, such as it being evergreen, profitable, and universal. The speaker uses Etsy as a platform for researching top-performing shops and products, analyzing customer reviews and sales data to identify successful trends and niches. They discuss various methods for creating designs, including traditional handcrafted designs, buying pre-made designs, and utilizing AI-generated designs. The emphasis is on leveraging existing successful designs and making slight modifications to suit one's own brand and product line.


🎨 Design Creation Techniques

This paragraph focuses on the methods for creating designs for the print on demand products. The speaker explains three primary techniques: handcrafted designs using text and simple fonts, purchasing pre-made designs, and utilizing AI-generated designs. They provide a step-by-step guide on how to use each method, including how to generate ideas, create variations, and ensure the designs are suitable for the product. The speaker also introduces a hybrid approach that combines all three methods to maximize the chances of success and create a diverse product catalog. They emphasize the importance of using these strategies to build a large catalog of products that can continue to sell over time.


πŸ“¦ Choosing the Right Print Provider and Sales Platform

The speaker discusses the critical aspect of selecting a reliable print provider, which can significantly impact customer satisfaction, seller support, and profit margins. They compare different print on demand providers such as Printful and Printify, ultimately favoring Printify for its cost-effectiveness and user experience. The speaker also addresses the challenge of uploading designs to the print provider and introduces a custom product uploader program they developed to streamline this process. For the online sales platform, the speaker recommends Etsy for beginners due to its large customer base and organic traffic, providing a guide for setting up an Etsy shop and emphasizing its benefits over other platforms like Redbubble and Teespring.


🌐 Building Trust and Visibility on Etsy

The speaker focuses on strategies to build trust and increase sales on Etsy. They highlight the importance of professional branding, including a clean logo and a well-designed banner, to convey a premium and modern brand image. The speaker critiques examples of beginner shops that lack trust and professionalism, contrasting them with successful boutique-style shops. They discuss the crucial role of mockup images in marketing the products and generating sales, suggesting the use of purchased or AI-generated mockups. The speaker also covers the importance of SEO and keyword optimization in product listings to improve visibility on Etsy's search engine, providing tips on how to identify and reuse effective keywords from top listings.

πŸ’‘ Organic Traffic vs. Etsy Ads and Additional Resources

In this paragraph, the speaker shares their approach to leveraging organic traffic on Etsy instead of using paid ads. They argue that optimizing SEO is sufficient to achieve similar results to paid advertising, albeit with a longer wait time for products to rank organically. The speaker also mentions the availability of additional resources such as a Discord community, a quick start guide for setting up an Etsy shop, a printify product uploader, and a Photoshop mockup script, all offered for free. The speaker encourages viewers to ask questions and subscribe for more information, rounding up the video with a call to action.



πŸ’‘Print on Demand

Print on Demand is a business model where products like t-shirts, mugs, and posters with unique artwork are only printed and shipped after a customer places an order. This allows for inventory-less business operation and can be managed remotely, such as from a laptop. In the video, the speaker shares a strategy for starting a successful Print on Demand shop from scratch, emphasizing its low upfront costs and potential for passive income generation.

πŸ’‘Evergreen Products

Evergreen products refer to items that consistently remain in demand and relevant over time. In the context of the video, the speaker advises choosing products like t-shirts, mugs, and posters that are evergreen, meaning they will continue to sell well into the future. This ensures a steady income stream for the business.

πŸ’‘Profit Margin

Profit margin is a financial metric that represents the percentage of revenue that exceeds the cost of producing the goods or services sold. In the video, the speaker emphasizes the importance of selecting products that offer a good profit margin, with a target of around 30%, to ensure the business's profitability.

πŸ’‘Universal Design

Universal design refers to the concept of creating products that can be appealing to a wide range of customers with varying interests and needs. In the video, the speaker stresses the importance of choosing products that can accommodate universal designs, ensuring that they can cater to different trends, niches, and customer preferences.

πŸ’‘Customer Psychology

Customer psychology is the study of understanding the emotions, motivations, and preferences of consumers to predict their purchasing behaviors. In the video, the speaker highlights the need to understand customer psychology to create designs that resonate with their passions, which can lead to successful Print on Demand products.


Etsy is an e-commerce platform focused on handmade or vintage items and craft supplies. In the video, the speaker recommends using Etsy as a research tool to identify successful shops and products, as well as a marketplace to sell Print on Demand items due to its large active buyer base and organic traffic.

πŸ’‘SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is the process of improving the visibility of a website or online content in a search engine's unpaid results. In the video, the speaker explains the importance of using SEO keywords in Etsy listings to increase the chances of products appearing in search results, thus attracting more potential customers.


Mockups are visual representations of how a product would look in a real-world setting or with a design applied to it. In the video, the speaker underscores the role of mockups in selling Print on Demand products, as they help customers visualize the product and build trust, ultimately influencing their purchasing decision.


Printify is a print-on-demand fulfillment service that allows businesses to connect their online stores with various printing facilities. In the video, the speaker shares their preference for Printify due to its cost-effectiveness and ease of use, which has helped them retain more profit from sales.

πŸ’‘Hybrid Designs

Hybrid designs refer to the combination of different design creation methods, such as handcrafted, AI-generated, and pre-made designs, to create a diverse product catalog. In the video, the speaker advocates for using a hybrid approach to design creation to maximize the chances of success in Print on Demand sales.


The speaker shares a proven strategy for starting a print on demand shop from scratch, which has been used to grow successful businesses.

Print on demand allows for selling various products with unique artwork without the need for upfront inventory, making it a mostly passive business model.

The four essential components for starting a print on demand business include the product, the design, a website to sell the product, and customers to buy the product.

Choosing an evergreen product is crucial for long-term success in a print on demand business.

A successful product should have a good profit margin, with the speaker aiming for around 30%.

The product must be universal, allowing for a variety of designs that cater to different trends and niches.

Understanding customer psychology is key to creating designs that resonate with potential buyers.

Etsy is a favored platform for research due to its public sales data, providing insights into successful product categories and designs.

AI-generated designs offer an easy method for creating artwork, with platforms like Midjourney providing various design options.

Combining handmade, AI, and pre-made designs in a hybrid strategy maximizes the chances of success in print on demand.

Printify is recommended as a top print on demand provider due to its cost-effectiveness and quality of service.

The speaker developed an automated Printify product uploader program to streamline the design upload process, saving significant time and effort.

Etsy is the recommended platform for beginners due to its large active buyer base and organic traffic, providing an ideal environment for business growth.

Creating a trustworthy and professional-looking Etsy shop is essential for generating sales and building a premium brand image.

Mockups play a critical role in marketing print on demand products, as they help build trust and convert shoppers into paying customers.

SEO keywords in product listings are vital for improving visibility and ranking in the Etsy search engine, leading to increased sales.

The speaker provides free resources, including a Discord community, a quick start guide for Etsy, a Printify product uploader, and a Photoshop mockup script to aid in business setup and growth.