LEARN 13 Golden Rules Of Logo Design! (MUST KNOW)

Satori Graphics
29 Sept 202106:30

TLDRThe video script outlines 13 golden rules for logo design, emphasizing the importance of understanding the dynamic and appropriate nature of logos, the need for differentiation, and the significance of memorability and simplicity. It advises on the design process, starting with black and white to focus on shape, and highlights the role of the logo within overall brand identity. The script also stresses the value of second opinions, harmonious interaction between logo type and mark, targeting the right market, and the necessity of creating vector logos for scalability and quality retention.


  • πŸ“œ Understand the 13 golden rules of logo design to enhance your design process.
  • πŸš€ Embrace prototyping; it provides a more tangible and engaging presentation compared to flat files.
  • πŸŒ€ Recognize the importance of dynamic application; ensure your logo translates well into motion graphics.
  • 🈲 Avoid logo appropriation; the logo should be appropriate for the brand and not offensive to any target market.
  • πŸ“ Send a questionnaire early in the project to gather essential information about the brand and its target audience.
  • 🌟 Strive for uniqueness; the logo should stand out in its industry and represent the brand distinctively.
  • πŸ’‘ Avoid literalness; the logo should trigger recognition and be memorable, not describe the brand's services.
  • πŸ”‘ Focus on simplicity; it aids in brand recognition and memorability, which is crucial for consumer retention.
  • πŸ› οΈ Follow a strict design process; this helps maintain consistency and efficiency throughout the design stages.
  • ⚫️ Design the logo in black and white first to focus on the shape and construction without color bias.
  • πŸ”„ Remember, the logo is one element of the brand identity; it should work in harmony with the overall brand.
  • πŸ‘₯ Seek a second opinion; an external perspective can provide valuable insights and objectivity.
  • πŸ”— Ensure logo and text work in harmony; they should express the brand's message cohesively.
  • 🎯 Always keep the target market in mind; design choices should appeal specifically to them.
  • 🟫 Make sure the logo is a vector; it should scale without losing quality.

Q & A

  • What are the 13 golden rules of logo design mentioned in the transcript?

    -The transcript outlines 13 golden rules for logo design: 1) Know the industry standards, 2) Prototype your design, 3) Ensure the logo is dynamic and suitable for motion graphics, 4) Avoid appropriating offensive symbols, 5) Send a questionnaire to clients early, 6) Design a unique logo, 7) Avoid being too literal with the design, 8) Aim for a memorable logo, 9) Follow a strict design process, 10) Design the logo in black and white first, 11) Remember that the logo is part of the overall brand identity, 12) Seek a second opinion, 13) Ensure the logo is a vector for scalability.

  • Why is it important to prototype a logo design?

    -Prototyping a logo design is important because it allows designers to present a more interactive and realistic representation of the final product to the team, manager, or client. This hands-on approach can help stakeholders better visualize and understand the design's potential in a real-world application, such as an app or a website.

  • How does a logo's dynamic application affect its design?

    -A logo's dynamic application means that it should be designed with the ability to be used effectively in motion graphics. This consideration is crucial because modern brands often utilize logos in combination with motion graphics to enhance their visual identity and engage their audience more effectively.

  • What should a designer avoid when selecting symbols for a logo?

    -Designers should avoid using symbols that may be offensive to certain groups of people or inappropriate for the brand's message and target market. The logo should be universally appealing and represent the brand positively to all audiences.

  • What is the purpose of sending a client a questionnaire during the early stages of a logo design project?

    -Sending a client a questionnaire helps gather essential information about the client's business, their unique selling points, target audience, and offerings. This information aids the designer in creating a logo that accurately represents the brand and resonates with its intended audience.

  • Why should a logo be designed to be memorable?

    -A memorable logo is crucial because it serves as a mental trigger that helps the brand remain in the consumer's mind, leading to increased recognition and, ultimately, more business and profits for the client.

  • What is the significance of designing a logo in black and white first?

    -Designing a logo in black and white first allows the designer to focus on the logo's shape, construction, and overall mark without any color bias. This step ensures that the logo is strong and effective even without color, which is essential for its recognizability and functionality across various mediums.

  • How does the logo fit into the overall brand identity?

    -The logo is a critical element of the brand identity but should not be confused with the entire brand design. It is like a single cog in a larger machine, working in harmony and consistency with other elements of the brand to create a cohesive identity. If the logo does not align with the brand's overall identity, it can lead to confusion among the target market and hinder the effectiveness of the brand.

  • Why is seeking a second opinion on a logo design important?

    -Seeking a second opinion is important because designers can become too attached to their work, influencing their objectivity. Fresh perspectives can provide valuable feedback and insights, helping the designer view the logo with a more critical eye and improve the final design.

  • How should the interaction between the logo type and the logo mark be?

    -The interaction between the logo type and the logo mark should be harmonious. They should work together to express the brand's intended message, with neither element conflicting with the other. For example, a playful logo mark should not be paired with a serious and rigid font, as this could create an inconsistent brand message.

  • Why is it crucial to consider the target market when designing a logo?

    -Considering the target market is crucial because they are the main audience for the logo design. All design decisions, including typography, color choices, and layout, should be tailored to appeal to this specific group, ensuring that the logo resonates with them and effectively communicates the brand's message.

  • What are the advantages of having a logo as a vector file?

    -A vector logo offers the advantage of scalability without loss of quality. Vector files can be resized up or down to any dimension while maintaining their sharpness and clarity, making them ideal for various applications, from small business cards to large billboards.



πŸ“œ Golden Rules of Logo Design

This paragraph introduces the concept of 13 golden rules in the logo design industry, emphasizing the importance of understanding these principles before starting a new design project. It discusses the evolution of logos from static to dynamic applications, incorporating motion graphics, and the necessity of prototyping. The paragraph also highlights the need for logos to be appropriate for the brand and target market, and stresses the importance of standing out in a competitive industry. Additionally, it mentions the value of sending a questionnaire to clients early in the project to gather essential information for a unique and memorable logo design.


🎨 Tailoring Logo Design to the Target Market

The second paragraph focuses on the importance of tailoring logo design to the specific needs and preferences of the target market. It explains that every design decision, including typography, color choices, and layout, should be made with the target audience in mind. The paragraph also addresses the need for harmony between the logo type and logo mark, ensuring that they work together to convey the intended message. Lastly, it emphasizes the significance of creating vector logos that can scale without losing quality, and promotes Framer as a tool to help designers prototype and create smart components and animations without coding knowledge.



πŸ’‘Golden Rules

The term 'Golden Rules' refers to fundamental guidelines or principles that are crucial to follow in a specific field or activity. In the context of the video, it pertains to the essential dos and don'ts in logo design that professionals must adhere to ensure effective and impactful branding.


A prototype is an initial model of a product or design that serves as a sample or test version before the final version is produced. In logo design, prototyping can involve creating a functional mock-up that simulates the look and feel of an app or website, allowing designers to demonstrate how the logo will appear in a dynamic, interactive environment.

πŸ’‘Dynamic Application

Dynamic Application refers to the use of a logo in a way that incorporates movement or change over time, often through animation or interactive elements. This concept is important in modern logo design because it acknowledges the evolving nature of digital media and the need for logos to be adaptable and versatile across different platforms and contexts.

πŸ’‘Logo Appropriation

Logo Appropriation involves the careful selection of symbols and elements in a logo design that are suitable and relevant for the brand's identity and target audience. It is crucial to avoid designs that may be offensive or inappropriate to certain groups and to ensure the logo aligns with the brand's message and values.


A questionnaire is a set of questions used to gather information from clients or users. In the context of logo design, sending a questionnaire to clients early in the project helps designers understand the client's needs, business differentiation, target audience, and offerings, which are crucial for creating a logo that accurately represents the brand.

πŸ’‘Brand Identity

Brand Identity refers to the visual and emotional elements that make up the image of a company or product in the minds of consumers. This includes the logo, colors, typography, and other design elements that work together to convey a consistent message and perception of the brand.


Memorability in the context of logo design refers to the ability of a logo to be easily recognized and remembered by consumers. A memorable logo helps to reinforce brand recognition and can lead to increased consumer loyalty and business success.

πŸ’‘Design Process

The design process refers to the series of steps or stages that designers go through to complete a design project, from initial research and concept development to final refinement and presentation. Having a structured design process helps ensure that all necessary aspects of the project are considered and that the final design is polished and effective.

πŸ’‘Black and White Design

Black and White Design refers to the practice of initially designing a logo without the use of color, focusing solely on the shape, form, and construction of the logo mark. This approach allows designers to concentrate on the fundamental elements of the design without being influenced by color choices.

πŸ’‘Logo Mark

A logo mark is the graphic symbol or icon that forms a significant part of a company's branding. It is often used independently of the logotype (the text of the logo) and should be distinctive, recognizable, and representative of the brand's identity.

πŸ’‘Target Market

The target market refers to the specific group of consumers that a company or brand aims to reach with its products or services. Understanding the target market is crucial in design because it guides decisions about typography, color choices, and overall aesthetic to ensure that the design resonates with and appeals to the intended audience.


A vector is a type of digital image format that is scalable without losing quality, making it ideal for logos that need to be reproduced at various sizes, from small business cards to large billboards. Vector files are composed of paths and shapes that define the image, rather than pixels, allowing for clear and crisp visuals at any scale.


13 golden rules of logo design essential for designers

Prototyping is essential, offering a more interactive presentation than flat files

Logos should be dynamic and adaptable to motion graphics

Logo appropriation must avoid offensive symbols and align with the brand's message

Sending clients a questionnaire early helps in understanding the brand and target market

Logos should be distinctive to stand out in the industry

Logos should not be too literal, aiming for memorability rather than descriptiveness

Memorability is key for brand recognition and consumer connection

A strict design process should be adhered to for effective logo creation

Design logos in black and white first to focus on shape and construction

Logos are part of a larger brand identity and should work in harmony with it

Second opinions are crucial for objectivity in logo design

Logo type and logo mark should interact harmoniously to convey the brand's message

Designs should be tailored to the target market, established during research phases

Logos must be vector to ensure quality at any size

Framer is a no-code tool for prototyping, aiding in the creation of interactive designs