Redesigning Your Logos! (Most Common Mistakes) 🔥 Ep8
TLDRIn this video, the creator shares a detailed process of redesigning a logo for a climate regulation app, emphasizing the importance of minimalism and modernity. The redesign focuses on refining the 'K' letter to represent the brand's focus on AI and technology, while also incorporating a unique, modular element to symbolize carbon emissions control. The creator uses various design tools and techniques, such as mind mapping, mood boarding, and clear space, to finalize a professional and recognizable logo. The video concludes with a 3D mock-up and a brand guidelines template, showcasing the logo's adaptability and the creator's passion for elevating brand identity through thoughtful design.
Takeaways
- 🌿 The speaker redesigned a logo for a climate app that uses AI to help regulate carbon footprint.
- 🔄 The current logo was seen as too generic, with overused elements like leaves that are common in eco-friendly logos.
- 💡 The goal was to modernize the logo and highlight the use of AI and AR technology, which is associated with minimal and clean design.
- 🔎 The speaker uses a mind mapping process to generate ideas and find connections that lead to clever logo designs.
- 🎨 A mood board was created to define the mood and feeling the speaker wanted the logo to convey.
- 🌈 Vibrant neon green was chosen as the color for the logo to make it pop, instead of the traditional natural green.
- ✍️ Sketching began with various ideas, including a dynamic K as the main icon and a modular approach to the design.
- 📐 The speaker experimented with different ideas and refined the design through a process of trial and error.
- 👁️ The final logo design features a unique K with a polygon element that signifies sharp and uncontrollable carbon emissions.
- 🖼️ The logo was presented in context, including 3D and mock-up splash screen designs, to show its application and effectiveness.
Q & A
What is the main purpose of the Climber Now Climate app?
-The Climber Now Climate app is designed to help users regulate their carbon footprint using AI and other technologies.
What is the speaker's approach to redesigning logos?
-The speaker believes in improving or giving a new take on logos that he thinks can be enhanced. He focuses on making the logo more modern, clean, and professional, and tries to incorporate elements that represent the future and technology.
What does the speaker think is the problem with the current logo of Climber Now Climate?
-The speaker finds the current logo too generic, with the overused eco-friendly leaf design and a 'K' that resembles a butterfly or caterpillar but doesn't clearly represent the AI and AR technology aspect of the app.
How does the speaker use mind mapping to aid in the logo design process?
-The speaker uses mind mapping to create connections and generate clever logo designs. He starts with simple words related to the product and then expands on those, considering factors like the climate emergency and the tech involved, to help influence the design.
What was the speaker's breakthrough idea during the sketching process?
-The speaker's breakthrough idea was to use the 'K' as the main icon and to simplify the design by using the vertical stem of the 'K' and mirroring it to create the bars of the cake, which represents a modular approach to the logo design.
What type of font did the speaker choose for the redesigned logo and why?
-The speaker chose a Sans-serif font for the redesigned logo because he wanted it to be very clean and minimal, allowing the 'K' to be the main focus of the design.
How did the speaker ensure that the redesigned logo works well in different perspectives?
-The speaker tested the logo in different perspectives by inflating it in 3D in Illustrator, refining the kerning, and blurring it in Glyphs to ensure it works nicely from various angles.
What is the purpose of the brand guidelines template mentioned in the script?
-The brand guidelines template helps clients understand what their brand is about, how it is different, and how it stands out. It provides context for the logo and shows how it can be used in real-life applications.
How does the speaker suggest using the brand guidelines template in Figma?
-The speaker suggests using the brand guidelines template in Figma by utilizing its component feature, which allows for easy replacement of elements in the presentation, thus creating various mock-ups and demonstrating the logo's versatility in different contexts.
What advice does the speaker give to those who want their logos redesigned?
-The speaker encourages people to visit the subreddit, participate in the Discord community, and share their work in the redesign section for a chance to have their logos redesigned in future videos.
How does the speaker ensure that the logo design is well-placed and protected in its composition?
-The speaker uses clear space grids to ensure that the logo is correctly placed and protected within its composition. This creates a 'force field' that prevents other design elements from interfering with the logo.
Outlines
🎨 Logo Redesign Process Overview
The speaker, Mewal Patterson, introduces a video about redesigning the Climber logo for an app that uses AI to regulate carbon footprint. He critiques the generic use of leaves in eco-friendly logos and advocates for a modern approach. The speaker emphasizes the importance of a clean, professional look and plans to use a mind map and mood board to generate ideas for the logo redesign.
🤔 Sketching and Conceptualization
Mewal discusses the sketching phase of the logo redesign, where he experiments with different ideas, including a dynamic K as the main icon and a crescent moon. He eventually settles on a modular concept, creating a polygonal K that represents uncontrollable carbon emissions. The speaker also talks about choosing a sans-serif typeface for cleanliness and minimalism, and the process of refining the logo with the help of an app called Glyphs.
🎯 Finalizing the Design and Brand Identity
In the final paragraph, Mewal refines the logo design by adjusting the typeface and creating a visual element that can be repeated across the brand identity. He introduces a radial pattern as an icon and positions it effectively using clear space principles. The speaker also emphasizes the importance of showing the logo in context, such as in 3D and on a splash screen, and provides a brand guidelines template in Figma for clients to understand their brand's unique identity.
Mindmap
Keywords
💡Logo Design
💡Carbon Footprint
💡AI Technology
💡Mind Mapping
💡Mood Board
💡Typography
💡Sketching
💡Brand Identity
💡Clear Space
💡3D Visualization
💡Design Software
Highlights
The speaker, Patterson, shares a redesign process of a logo for a climate app that uses AI and other technologies.
The current logo has become too generic with overused elements like leaves, and the type from the 'L' to the 'A' has been rounded off to resemble a leaf shape.
The goal is to modernize the logo to reflect the futuristic aspect of AI and AR technology, moving away from the generic and towards a more minimal and non-offensive design.
The 'K' in the logo is an interesting case, resembling a half butterfly, caterpillar, and an upside-down eye, which provides a visual identity but is open to reinterpretation.
The redesign process begins with mind mapping and mood boarding to establish connections and clever logo designs related to the word 'climate'.
The mood board includes elements like Apple, Samsung, minimal, and barrier to create a sense of protection against emissions and a modern feel.
A vibrant neon green color is chosen for the logo to make it stand out, instead of the traditional natural green often used by ecological companies.
The sketching process involves dynamic logos where the 'K' becomes the main icon, and the idea of a crescent moon and outer space is briefly explored.
A breakthrough occurs with the concept of a modular design, using the 'K' and simple shapes to create a unique and recognizable logo.
The typeface chosen for the logo is a clean, minimal sans serif, with the 'K' being the main focus.
An additional visual element is created using a radial grid or pattern, symbolizing the protection of the planet and the reduction of carbon emissions.
The logo is tested in 3D using Illustrator to provide a new perspective and to ensure it works from different angles.
Photoshop is used to mock up a splash screen and create various brand identity mock-ups to see how the logo could be used in real life.
Brand guidelines are created using a template in Figma, which helps clients understand their brand's identity and how it stands out.
The redesign process aims to elevate the design and provide a fresh perspective while maintaining the core identity of the brand.
The speaker invites others to share their logos for potential redesign and to engage with the community through subreddit and Discord.