redesigning famous logos
TLDRIn this engaging video from the Pixart YouTube channel, hosts Olivia and Mati take on the creative challenge of redesigning famous brand logos using only Pixar tools. The brands selected for the redesign include Amazon, Ryan Air, Chamberlain Coffee, 818 Tequila, and Pixart itself. With a set deadline until Tuesday for conceptualization and editing, the hosts use their imaginations to infuse each logo with a fresh, creative twist. The judging criteria for the contest are based purely on creativity and originality. The video showcases a variety of innovative approaches, such as incorporating Mexican tile aesthetics into the 818 logo, using neon colors for Ryan Air, and suggesting a male icon for Amazon to symbolize fast delivery. The Chamberlain Coffee logo is given a playful update with the inclusion of mascots, while the Pixart logo is creatively modified to include a paintbrush and palette. The video ends with a call to action for viewers to vote for their favorite redesign on Pixart's Instagram story, fostering engagement and excitement around the creative process.
Takeaways
- π¨ Olivia and Mati are redesigning famous logos using Pixar tools for a YouTube challenge.
- π They have until Tuesday to conceptualize and edit their final versions of the logos.
- π The judging criteria will be based on creativity and originality.
- π The winner will be decided by followers on Pixar's official Instagram via IG stories.
- π Olivia researched 818 tequila and decided to incorporate Mexican tile aesthetics into the logo design.
- π Mati used neon colors and lime hints for the 818 tequila logo to match the brand's marketing perspective.
- π The Ryan Air logo was created with a fun approach, using the Pixar default font and adding angel wings for a safe travel vibe.
- π For Amazon, Olivia decided to keep the iconic color palette and font but introduced lines to imply fast delivery.
- β Chamberlain Coffee's logo was redesigned to feature the brand's mascots around the text for a big poster logo effect.
- ποΈ The Pixart logo was reimagined with the letter 'I' as a paintbrush and the letter 'A' as a palette to emphasize the art aspect.
- π The final logos were reviewed, and both Olivia and Mati appreciated each other's creativity and originality.
- π± Viewers are encouraged to vote for their favorite logos on Pixart's Instagram story and follow for updates.
Q & A
What is the main challenge presented by Olivia and Mati in the video?
-The main challenge is to redesign famous brand logos using only Pixar tools.
Which brands are mentioned to be featured in the video?
-The brands mentioned are Amazon, Ryan Air, Chamberlain Coffee, 818 Tequila, and Pixart.
What is the deadline for the participants to complete their logo redesigns?
-The deadline is until Tuesday to conceptualize and edit their final versions of the logo.
How will the winner of the challenge be decided?
-The winner will be decided by the audience through voting on Pixart's official Instagram via IG stories.
What is the judging criteria for the logo redesign challenge?
-The judging criteria will be purely based on creativity and originality.
What is the inspiration behind the new design for 818 Tequila?
-The inspiration comes from Mexican culture, particularly Mexican tiles, and the use of colors like cobalt blue, terracotta brown, and toasted yellow.
How does Mati approach the redesign of the Ryan Air logo?
-Mati uses a playful approach, incorporating elements like angel wings and a font that resembles the Pixar default font, Aravo Black.
What is the main concern Olivia has about redesigning the Amazon logo?
-Olivia is concerned because the Amazon logo is very iconic and she feels it's challenging to make significant changes without losing the brand's identity.
What is the concept behind the new Chamberlain Coffee logo?
-The concept is to lean into the brand's mascots and use a pencil-like brush to trace over the original logo, adding mascots around the text for a more poster-like logo.
How does the Pixart logo redesign incorporate the art aspect?
-The redesign incorporates the art aspect by making the 'I' a paintbrush and the 'A' a palette, symbolizing the tools of an artist.
What does Olivia think about the final logo designs?
-Olivia finds the final logo designs to be smart, cute, and original, appreciating the personality and color incorporated into each one.
What is the call to action for viewers at the end of the video?
-The call to action is for viewers to head over to Pixart's Instagram story to vote on their favorite logos and to follow Pixart for future updates.
Outlines
π¨ Logo Redesign Challenge with Pixar Tools
The video script introduces a design challenge where Olivia and Mati, the hosts of the Pixart YouTube channel, aim to redesign famous brand logos using Pixar tools. They discuss the brands to be featured, which include Amazon, Ryan Air, Chamberlain Coffee, and Pixart itself. The rules are outlined: each must use at least one Pixar tool and have until Tuesday to finalize their designs. The audience will vote for the winner on Pixart's official Instagram. The judging criteria will focus on creativity and originality. Olivia and Mati express their excitement about the challenge and the need to use their imagination to create from scratch rather than recreate existing logos.
π« Creative Exploration of Brand Logos
The hosts delve into the redesign process for each brand. For 818 Tequila, Olivia draws inspiration from Mexican culture and tiles, opting for a simple design with a focus on organic shapes and a color scheme that reflects the brand's identity. Mati, on the other hand, takes a marketing perspective, considering how the logo would appear on a truck with limes and tequila bottles. For Ryan Air, they play with the idea of using the Pixar default font, Aravo Black, to create a fun and fitting logo. The Amazon logo redesign is approached with caution due to its iconic status, and they decide to maintain the color palette and font but introduce subtle changes to imply fast delivery. Chamberlain Coffee's redesign incorporates the brand's mascots and a more mature, elevated approach, while the Pixart logo is reinvented with artistic elements, such as a paintbrush for the letter 'I' and a palette for the letter 'A'. The video concludes with the hosts reviewing their designs and expressing their satisfaction with the creative process.
π Schedule and Voting Information
The video script concludes with information about the upload schedule for the Pixart YouTube channel, which is every Monday. The hosts encourage viewers to vote for their favorite logos on Pixart's Instagram story and to follow their channel for future content. They express their enthusiasm for the challenge and suggest the idea of starting a marketing firm based on the success of their logo redesign project. The video ends with a farewell message and background music, signaling the end of the episode.
Mindmap
Keywords
π‘Redesign
π‘Pixart Tools
π‘Iconic Pop Culture Photos
π‘Brand Logos
π‘Creativity and Originality
π‘Mexican Culture
π‘Neon
π‘AI Image Generation
π‘Typography
π‘Mascots
π‘Elevated Design
Highlights
Olivia and Mati from the Pixart YouTube channel are redesigning famous brand logos using Pixar tools.
The brands featured in the video include Amazon, Ryan Air, Chamberlain Coffee, 818 Tequila, and Pixart.
The challenge rules require at least one Pixar tool to be used and a deadline until Tuesday for finalizing the logos.
The audience will decide the winner through voting on Pixart's official Instagram stories.
Judging criteria for the redesigns are based purely on creativity and originality.
Matilda's approach to the 818 Tequila logo involves incorporating Mexican culture and aesthetics, particularly Mexican tiles.
For Ryan Air, the logo is designed with a fun approach, using the Pixar default font and a clever play on words with 'Ryan Air'.
The Amazon logo redesign retains the iconic color palette and font but introduces new elements to imply fast delivery.
Chamberlain Coffee's logo is redesigned to include the brand's mascots, adding a personal and playful touch.
The Pixart logo is creatively redesigned with the 'I' as a paintbrush and the 'A' as a palette, emphasizing the art aspect.
The final redesigned logos are showcased, with each designer discussing their creative process and inspirations.
The video ends with a call to action for viewers to vote on their favorite logos on Pixart's Instagram story.
Olivia and Mati express excitement about the redesign process and suggest starting a marketing firm.
The video includes a humorous reference to the Papyrus font used in the Avatar movie logo.
A neon effect is used in the Ryan Air logo to fit the brand's image.
The Amazon logo redesign includes a male icon to represent speed and efficiency.
Chamberlain Coffee's logo redesign takes a mature and elevated approach, with a focus on a clean and artistic look.
The Pixart logo redesign involves replacing a dot on the eye with a camera and incorporating Lana Del Rey as a representation of the brand.