This Brand NEW Etsy Shop Made $27,000 Last Month With These Cases (AI Side Hustle)

Jason Lee
2 Mar 202421:47

TLDRThe video script discusses the lucrative potential of selling phone cases on Etsy, debunking the myth of high competition in the market. It highlights the success of a new store, Summer Legacy, which earns nearly $27,000 a month with simple, trending designs. The key to success is not creating a new product but enhancing existing best-sellers with unique designs using AI tools. The video also introduces Gelato, a print-on-demand service, and demonstrates how to use it for creating personalized phone cases. Additionally, it suggests leveraging social media platforms like TikTok for organic traffic and diversifying income sources beyond Etsy.

Takeaways

  • πŸš€ New Etsy stores can achieve significant sales, even in competitive markets like phone cases.
  • 🌟 Success in selling phone cases is not about inventing new products, but adding trending designs to proven items.
  • πŸ’‘ AI can be utilized to enhance designs and create unique phone case artwork.
  • πŸ“ˆ A store called Summer Legacy made nearly $27,000 in a month by selling phone cases with appealing designs.
  • πŸ” Product research should include checking the listing age to understand how quickly a product can gain traction.
  • πŸ“Š Etsy's platform allows for personalization options which can increase profit margins and customer appeal.
  • πŸ›οΈ Print-on-demand services like Gelato eliminate the need for upfront inventory and offer global printing partnerships.
  • 🎨 AI tools like Midjourney can generate complex designs with simple prompts and reference images.
  • πŸ“· Using mockups for product listings can improve the presentation and desirability of products.
  • πŸ’Έ Building a website and driving traffic through platforms like TikTok can diversify income sources beyond Etsy.
  • 🌐 Utilizing discounts from services like Elevate Store can help reduce costs for business tools and software.

Q & A

  • How much revenue is the new Etsy store generating with phone cases?

    -The new Etsy store is generating $10,000 a month by selling phone cases.

  • How long has the Etsy store been operating?

    -The Etsy store has been operating for about six months.

  • What is the secret to the success of the Etsy store mentioned in the script?

    -The secret to their success is selling a product that is already proven to sell and adding a trending design to it.

  • What is the strategy for creating better designs than the competition?

    -The strategy is not to copy other people's designs but to think about how to make the designs even better using AI.

  • How does the speaker plan to set up automations for the phone case business?

    -The speaker plans to set up automations so that they never have to handle the printing or shipping to customers, making the business as passive as possible.

  • What is the revenue of the phone case product listed as making $6,700 a month?

    -The revenue of the phone case product making $6,700 a month is from a store that has sold 700 units at an average price of $39.

  • What is the significance of the listing age in product research?

    -The listing age is significant because it shows that even though the product was created a month ago, it's already making $6,700 a month, proving that a new listing can break into the market and make sales.

  • What is the role of the Everb Chrome extension in the analysis?

    -The Everb Chrome extension is used to analyze product analytics and listings to see how much each phone case is making and to sort by revenue to find the best-selling products in the category.

  • What is the profit margin for selling phone cases with a selling price of $39 and a cost of $7.59?

    -The profit margin for selling phone cases at this price point is 74%.

  • Why is Gelato recommended as a print-on-demand provider?

    -Gelato is recommended because they have printing partners in over 32 countries, which means customers pay cheaper local shipping costs and receive products faster, increasing the likelihood of positive reviews.

  • How can personalization options help increase profits for phone cases?

    -Adding personalization options can increase profits by an extra 25% to 35% for each phone case sold without increasing any costs, as Etsy customers often look for personalized products.

  • What is the strategy for creating a successful video on TikTok to drive traffic to the website?

    -The strategy is to create faceless, demo videos or slideshows of the phone cases, leveraging the organic reach of TikTok to drive traffic to the website, without relying on paid ads.

Outlines

00:00

πŸš€ Success in Competitive Markets: The Power of Phone Cases

This paragraph discusses the success of a new Etsy store that has managed to generate $10,000 a month selling phone cases, despite the market being considered highly competitive. The store achieved this feat with only three listings, having started just six months ago. The speaker aims to debunk the myth that selling common products like phone cases and t-shirts is too competitive by highlighting the success of another store, Summer Legacy, which started a month ago and is already making nearly $27,000 a month. The key to success, as emphasized in the paragraph, is not to invent a new product but to sell a product that is proven to sell well and add a trending design to it. The speaker shares their strategy of not copying others' designs but improving upon them and plans to demonstrate how to use AI to enhance design creation. Additionally, the speaker mentions setting up automations to handle printing and shipping, making the process as passive as possible.

05:01

πŸ“ˆ Profitability and Product Validation in Print-on-Demand

In this paragraph, the focus shifts to understanding the profitability of selling phone cases through print-on-demand (POD) services, specifically using Gelato as an example. The speaker explains that Gelato offers various phone case options and selects the flexi-case as an example, highlighting its cost-effectiveness. The selling price is set at $39, with the cost being $7.59 and shipping at $3.89. By excluding shipping costs from the selling price and accounting for Etsy fees, the speaker calculates a net profit of $28 per unit, resulting in a 74% profit margin. The speaker emphasizes that a minimum profit margin of 30% is ideal for POD products, allowing for flexibility in pricing and advertising. The benefits of Gelato's international printing partners are also discussed, noting that they can print, pack, and ship orders locally, reducing shipping costs and delivery times, and potentially increasing customer satisfaction and reviews.

10:02

🎨 Harnessing AI for Unique Design Creation

This paragraph delves into the process of using AI, specifically Midjourney, to create unique designs for phone cases. The speaker explains how to utilize reference images and simple prompts to generate designs in a specific style, such as a 3D-looking pattern or a scrapbook collage. The paragraph details the steps of uploading a reference image, receiving prompt options from AI, and generating images based on those prompts. The speaker also covers how to upscale and edit the generated images to fit the phone case design, including replacing elements and adding personalization. The goal is to offer designs that appeal to different customer preferences and to stand out in the market by providing unique, personalized options that are not commonly offered by competitors.

15:02

πŸ›οΈ Leveraging Mockups and Personalization for Enhanced Listings

The speaker continues the discussion on enhancing product listings by using mockups and personalization. They demonstrate how to use Gelato's personalization studio to upload the AI-generated images onto phone case mockups and adjust them as needed. The benefits of using mockups are emphasized, as they improve the product's visual appeal and make the listings more distinctive. The speaker also talks about the different pricing plans offered by Gelato, including a free plan for beginners, a Plus plan for a discount, and a Gold plan for even greater savings. A special offer for a free Gelato Plus plan for 30 days and a 50% discount on the first order is mentioned, which is available through the speaker's link. The importance of diversifying income sources and building personal traffic is highlighted, with a focus on using platforms like TikTok to drive organic traffic without relying solely on Etsy.

20:02

πŸ’‘ Maximizing Revenue with Minimal Investment

The final paragraph emphasizes the potential revenue that can be generated from a small investment in sample cases for creating video content. The speaker uses the example of a TikTok video showcasing phone cases that received a significant number of views, indicating the potential for a high conversion rate. They calculate the potential number of orders and profit, even with a conservative estimate, highlighting the profitability of this strategy. The speaker encourages viewers to explore different income sources and to drive traffic to their own website in addition to using Etsy. The paragraph concludes with a reminder of the upcoming Mother's Day and a suggestion to explore another video for a potentially successful product idea for the occasion.

Mindmap

Keywords

πŸ’‘Etsy store

An online marketplace specializing in handmade or vintage items and craft supplies. In the video, the speaker discusses the success of a new Etsy store that has managed to generate significant revenue by selling phone cases, highlighting the potential of niche markets and effective design strategies on the platform.

πŸ’‘Competitive products

Products that are sold by a large number of sellers in a market, often leading to tough competition. The video aims to debunk the myth that selling competitive products, such as phone cases and t-shirts, cannot be profitable, by presenting examples of successful stores that have managed to thrive despite the competition.

πŸ’‘Trending design

A design or style that is currently popular or fashionable. In the context of the video, adding a trending design to a product that is already proven to sell well is presented as a key strategy for differentiating one's products from competitors and attracting customers.

πŸ’‘AI

Artificial Intelligence refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the video, the speaker discusses using AI to create unique and improved designs for phone cases, leveraging its capabilities to enhance product offerings and stay ahead in the market.

πŸ’‘Automation

The use of technology to perform tasks without human intervention. In the context of the video, automation is discussed as a means to streamline the process of printing and shipping products to customers, making the business operations more efficient and allowing the seller to focus on other aspects of their business.

πŸ’‘Profit margin

The percentage of the selling price of a product that is left after deducting the costs associated with producing the product. In the video, the speaker calculates the profit margin for selling phone cases, emphasizing the importance of maintaining a healthy profit margin to ensure the financial viability of the business.

πŸ’‘Print on demand

A business model in which products are only created or printed when an order is received. This approach eliminates the need for the seller to hold inventory and reduces upfront costs. The video introduces 'gelato' as a print on demand provider, highlighting the benefits of this model for selling phone cases without having to manage physical stock.

πŸ’‘Personalization

Customizing a product to meet individual customer preferences or needs. In the video, personalization is presented as a strategy to increase the value of phone cases and potentially earn more profit by offering customers the option to add personal touches, such as names or specific images, to the product.

πŸ’‘Mockups

Visual representations of how a product will look in a real-world setting or on a potential customer's device. In the video, mockups are used to display the phone cases in a more appealing and realistic manner, which can enhance the attractiveness of the product listings and potentially increase sales.

πŸ’‘Traffic source

Refers to the various channels or methods through which visitors are directed to a website or online store. In the video, the speaker discusses the importance of diversifying traffic sources, not just relying on Etsy's built-in traffic, but also driving organic traffic through platforms like TikTok.

Highlights

New Etsy store earning $10,000 a month selling phone cases with only three listings.

Store started six months ago, debunking the myth of phone cases being too competitive.

Summer Legacy, another store, started a month ago and is making almost $27,000 a month with phone cases.

The secret to success is selling a product that is already proven to sell and adding a trending design.

Strategy is to improve upon existing designs rather than copying them directly.

Using AI to create unique designs in just a few minutes.

Setting up automations to handle printing and shipping, making the process passive.

An additional strategy to make more money than the stores by personalizing phone cases at no extra cost.

Gelato, a print-on-demand provider, allows for local printing and shipping in over 32 countries.

High profit margins of 74% on phone cases, with potential to lower prices and maintain profitability.

Using Mid Journey to create designs, leveraging AI for efficient and innovative product creation.

Creating two types of designs (scrapbook collage and 3D style) to capture a broader audience.

Personalization option can increase profits by 25% to 35% without increasing costs.

Etsy is ideal for starting a store due to its free setup and integration with print-on-demand services.

Building a website with AI website builders like Hostinger or Wix for traffic diversification.

Driving traffic with short-form videos on TikTok, leveraging organic reach for sales.

Elevate.do store offers discounts on various tools needed for running a successful print and man shop.