How to Personalize 1000 Cold Emails With AI in Seconds

Instantly
2 Nov 202309:15

TLDRDiscover how to revolutionize your sales strategy with AI in this insightful video. Learn to book over a hundred sales calls monthly using Instant's AI feature, which personalizes emails effortlessly and cost-effectively. From integrating the Open AI API to leveraging AI-generated prompts, the tutorial guides you through enhancing email campaigns with personalized touches that boost open and response rates. Experiment with various prompts and templates to tailor your outreach for maximum impact, all while keeping costs minimal.

Takeaways

  • 🚀 AI is transforming the world and businesses need to adopt it to stay competitive.
  • 💰 AI can be used to generate more leads and increase sales, making it a valuable tool for business growth.
  • 📈 Instant's new AI feature allows for personalization of emails quickly and cost-effectively.
  • 💡 The AI integration is seamless and does not interrupt the workflow, making it user-friendly.
  • 💼 Importing detailed information about leads, such as title, company, and industry, is crucial for effective AI personalization.
  • 🔑 To use Instant's AI feature, you need to add your Open AI API key, which is affordable and easy to obtain.
  • 📚 Instant provides a template hub where users can share and access AI personalization templates, simplifying the process.
  • 🏢 Personalization prompts like 'company name cleanup' and 'general unique opening sentence' can enhance the effectiveness of emails.
  • 🔍 The 'find competitor' prompt is particularly effective, as it uses industry knowledge to create a compelling first line in emails.
  • 📈 AI-generated content should be tested against non-AI content to measure performance and adjust strategies accordingly.
  • 💡 Maximizing the use of AI in email campaigns involves importing as much relevant data as possible and experimenting with different prompts.

Q & A

  • What are the two choices mentioned in the video for dealing with AI?

    -The two choices are to adopt AI or to get left behind, emphasizing the importance of embracing AI to stay competitive.

  • What is the main purpose of using AI in the context of the video?

    -The main purpose is to generate more leads for your business and to book more sales calls every month using AI personalization in emails.

  • What does the video claim about the cost of using AI personalization with Instant's new feature?

    -The video claims that the cost of using AI personalization with Instant's new feature is very low, mentioning that it costs 'pennies'.

  • What is the first step to use the AI feature in Instant according to the video?

    -The first step is to import a set of leads with as much information as possible, such as title, company, and industry.

  • Why is adding more information during the initial data input beneficial?

    -Adding more information during the initial data input allows for more personalized and effective AI-generated content once the campaign starts.

  • What is required to use the AI prompts feature in Instant?

    -To use the AI prompts feature, you need to add your Open AI API key in the settings of your Instant account.

  • What is the significance of the Template Hub in Instant's AI feature?

    -The Template Hub allows users to share and access AI personalization templates, making it easier to create effective prompts without starting from scratch.

  • How does the 'Company Name Cleanup' prompt work according to the video?

    -The 'Company Name Cleanup' prompt removes unnecessary suffixes like 'LLC' or 'Inc.' from company names to make the email personalization appear more human-like.

  • What is the 'General Unique Opening Sentence' prompt used for?

    -The 'General Unique Opening Sentence' prompt is used to generate unique first lines for emails, aiming to make them more engaging than generic openings.

  • How can you create your own AI prompts in Instant?

    -You can create your own AI prompts by selecting relevant data points such as website, industry, company name, and then crafting your own prompt based on your specific needs.

  • What is the recommended approach to using AI in email campaigns according to the video?

    -The video recommends using AI cleverly, experimenting with different prompts and templates, and not relying solely on generic AI-generated first lines. It also suggests doing split tests to compare AI-generated versus non-AI variations.

  • What additional data point is suggested to import for more effective AI personalization?

    -The video suggests importing LinkedIn descriptions if possible, as this data can be used to write highly personalized first lines.

  • What is the potential cost implication of using Instant's AI tool for a large scale campaign?

    -The video implies that using Instant's AI tool can be very cost-effective, with the potential cost for a large scale campaign being 'pennies on the dollar'.

Outlines

00:00

🚀 Leveraging AI for Business Growth

The speaker emphasizes the necessity of adopting AI to stay competitive, highlighting its potential to revolutionize industries. They introduce a new AI feature from 'Instant' that personalizes emails at a low cost, which was previously challenging due to high expenses and poor quality. The speaker demonstrates how to set up an AI campaign in 'Instant', including importing leads with detailed information, adding an Open AI API key, and utilizing a template hub for effective AI prompts. They showcase the process of generating personalized first lines for emails and encourage viewers to experiment with different AI templates to enhance their email campaigns.

05:00

📈 Enhancing Email Campaigns with AI Personalization

The speaker discusses the implementation of AI-generated personalizations in email campaigns to increase open rates. They demonstrate how to use AI to find competitors and create unique subject lines, as well as how to integrate AI-generated first lines into email sequences for personalized outreach. The speaker advises on the strategic use of AI, suggesting that while it can be highly effective, it must be used wisely to avoid diminishing returns. They also recommend experimenting with different AI prompts and conducting split tests to measure performance. Additionally, they suggest enhancing AI capabilities by importing detailed data, such as LinkedIn descriptions, to create highly personalized and effective email campaigns.

Mindmap

Keywords

💡AI Personalization

AI Personalization refers to the use of artificial intelligence to tailor content to the individual needs and preferences of the user. In the context of the video, AI personalization is applied to emails to make them more engaging and relevant to the recipient, potentially increasing the response rate. The script mentions how AI can generate unique opening sentences for emails, enhancing the personal touch and effectiveness of cold emails.

💡Leads

In the script, 'leads' refers to potential customers or clients who have shown interest in a product or service and whose contact information is collected for the purpose of sales outreach. The video discusses the importance of importing detailed information about leads into a system to enable more effective AI personalization of emails.

💡Sales Calls

Sales calls are direct communication attempts made by sales representatives to potential customers to discuss products or services with the aim of making a sale. The video script emphasizes the goal of booking a hundred or more sales calls every month using AI-enhanced email campaigns to generate interest and secure these calls.

💡Instant Integration

Instant Integration in the video refers to a seamless process of incorporating AI capabilities into the email marketing platform 'Instant'. The script describes how this integration allows users to add personalized elements to their emails quickly and efficiently, without disrupting their workflow.

💡Open AI API Key

An Open AI API Key is a unique identifier needed to access the services provided by the Open AI platform. The video instructs viewers on how to obtain and use this key to enable AI functionalities within their email campaigns, highlighting the cost-effectiveness of using the API for personalization.

💡Template Hub

The Template Hub mentioned in the script is a resource where users can share and access AI personalization templates. It serves as a repository of effective prompts and templates that can be used to create personalized emails without starting from scratch, streamlining the process of email personalization.

💡Company Name Cleanup

Company Name Cleanup is a specific AI prompt used to refine the way company names are presented in emails, removing unnecessary suffixes like 'LLC' or 'Inc.' to make the email appear more professionally written by a human. The script uses this as an example of how AI can improve the quality of personalization in emails.

💡Unique Opening Sentence

A unique opening sentence is the first line of an email designed to capture the recipient's attention. The video script explains how AI can generate such sentences, making them more compelling than generic ones, and using them as a part of the email personalization process.

💡Competitor Prompt

The Competitor Prompt is an AI-generated prompt that identifies a well-known competitor in the industry of the lead's company. The script describes using this prompt to create a personalized and impactful introduction in the email, which can pique the interest of the recipient by mentioning a familiar competitor.

💡Sequences

In the context of the video, sequences refer to a series of automated email campaigns designed to engage leads over time. The script discusses how AI-generated personalizations, such as competitor mentions or unique opening sentences, can be incorporated into these sequences to improve email effectiveness.

💡Cost-Effectiveness

Cost-Effectiveness is a measure of the relationship between the benefits gained from something and the cost of providing those benefits. The video emphasizes the affordability of using AI for email personalization, mentioning that the cost of using the Open AI API for this purpose is minimal compared to the potential benefits.

Highlights

AI is here to change the world for good, and it's crucial to learn and adopt AI to generate more business leads.

Instantly's new AI feature allows for personalization of all emails in minutes, at a low cost.

Importing detailed lead information is key for effective AI personalization in email campaigns.

Adding an Open AI API key to Instantly is the first step to enable AI integration.

Instantly's Template Hub provides shared AI templates to simplify the creation of personalized emails.

Company name cleanup ensures emails appear more personalized by removing unnecessary suffixes like LLC or Inc.

AI-generated unique opening sentences can improve the effectiveness of email campaigns.

Creating custom AI prompts allows for tailored personalization to fit specific industry needs.

Using competitor data in emails can significantly increase open rates due to its personalized nature.

Instantly's AI tool can generate personalized subject lines that include company names and competitors.

Experimenting with different AI prompts and templates is essential to optimize campaign performance.

AI-generated campaigns should be tested against non-AI generated ones to measure effectiveness.

Importing LinkedIn descriptions can enhance the AI's ability to write compelling first lines in emails.

The cost of using Instantly's AI tool for email personalization is minimal, making it accessible for businesses.

Instantly provides a platform for sharing and using AI-generated content, fostering innovation in email marketing.

Learning how to set up domains, write effective email copy, and find clean data is crucial for successful campaigns.

Watching the Instantly Accelerator program can provide further insights into optimizing AI in email marketing strategies.

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