How apps like GPTZero detect content written by A.I.

CNBC Television
24 Jul 202305:14

TLDREdward Tian, co-founder and CEO of GPT Zero, discusses the importance of distinguishing between human and AI-generated content in journalism and the potential impact on the industry. GPT Zero aims to integrate AI detection into tools like Microsoft Word and browsers, and envisions a future platform that not only detects AI writing but also verifies human authorship, preserving the human aspect in writing.

Takeaways

  • 📚 Edward Tian, co-founder and CEO of GPT Zero, is motivated by his background in both computer science and journalism to ensure the authenticity of written content.
  • 🔍 GPT Zero aims to detect AI-generated content, which is crucial for preserving the value of genuine writing in the face of AI's impact on the journalism industry.
  • 🤝 An informal agreement was brokered by the White House for tech companies like Microsoft and Meta to adhere to principles that include revealing AI-generated content.
  • 🛡️ There is a challenge in incentivizing large AI companies to build safeguards against AI content because their business focus is on AI generation, not detection.
  • 💡 The idea of integrating AI detection into devices or browsers to indicate AI-generated content is considered, potentially changing the appearance of such content to inform users.
  • 💼 The importance of AI detection is highlighted for investors, as misinformation from AI-generated news can lead to costly decisions based on false facts.
  • 🌐 GPT Zero's core IP includes integration with platforms like Microsoft Word and browser extensions to detect AI-generated texts in various contexts.
  • 🛠️ The company's vision extends beyond detection to creating a live tool for content verification, proving authorship and preserving the human aspect in writing.
  • 🤖 GPT Zero is exploring the use of AI to enhance detection capabilities, with investors recognizing the need for a detection layer in the generative AI industry.
  • 🔮 The future of GPT Zero involves building a platform that not only detects but also verifies content, offering proof of human authorship alongside AI-generated parts.
  • 🚀 GPT Zero's growth is supported by investors with an AI background, indicating a belief in the necessity of detection technology for the health of the AI industry.

Q & A

  • What is GPTZero and who is its co-founder and CEO?

    -GPTZero is an application designed to detect content written by AI. Its co-founder and CEO is Edward Tian, who has a background in both computer science and journalism.

  • What inspired Edward Tian to develop GPTZero?

    -Edward Tian's dual background in computer science and journalism inspired him to develop GPTZero. He was involved in research on AI detection and was also taking classes with accomplished writers, which led him to the desire to preserve the value of genuine writing.

  • How does GPTZero fit into the recent informal agreement brokered by the White House?

    -The informal agreement encourages companies like Microsoft and Meta to adhere to certain principles, including revealing when content is AI-generated. GPTZero is seen as a third-party tool that can help in this endeavor, as large AI companies may not be incentivized to build detection safeguards.

  • What is the potential impact of AI-generated content on the investment industry?

    -AI-generated content can jeopardize the investment industry by providing false facts, which can lead to costly mistakes in trading. It is critical for investors to have accurate information, hence the importance of tools like GPTZero.

  • How does GPTZero plan to integrate its technology into everyday tools?

    -GPTZero is working on integrations such as being built into a device's operating system or a browser, potentially changing the color of text to indicate AI-generation, and is also collaborating with Microsoft to integrate into Microsoft Word.

  • What is GPTZero's vision for the future beyond text detection?

    -Beyond detection, GPTZero envisions building a live tool for people to prove authorship of their writing and verify it. They aim to create a platform that incorporates both detection and verification to preserve the human aspect in writing.

  • How does GPTZero's approach differ from that of large AI companies?

    -Large AI companies focus on the generation of AI content rather than its detection. GPTZero positions itself as a necessary third-party tool to fill the gap, providing a detection layer that the industry needs.

  • What is the significance of AI detection for the training of new AI models?

    -AI detection is crucial for the training of new models because using AI-generated texts for training can skew the results and affect the quality of the models. GPTZero's detection capabilities can help maintain the integrity of AI training data.

  • How might GPTZero evolve to use AI in a generative way for users?

    -While current generative AI models like ChatGPT are not programmed to identify AI-generated content, GPTZero may evolve to use similar technologies to enhance AI detection and potentially offer a conversational interface to help users identify AI-generated content.

  • What is the core intellectual property that GPTZero is building on?

    -GPTZero's core intellectual property lies in its detection technology, which is being integrated into various platforms and tools. The company is also focused on developing a verification system to prove and authenticate human authorship in the context of AI-generated content.

  • How does GPTZero's approach benefit the journalism and writing industry?

    -GPTZero helps the journalism and writing industry by providing a tool to distinguish between genuine human-written content and AI-generated content, thus preserving the value and authenticity of human writing.

Outlines

00:00

📚 Journalism & Technology: The Genesis of GPT Zero

Edward Tian, co-founder and CEO of GPT Zero, discusses the intersection of his journalism and computer science backgrounds and how it influenced his motivation to discern between genuine and artificial content. He highlights his research with Microsoft and Princeton in AI detection and his experiences as a journalism student and BBC journalist. The conversation touches on the recent informal agreement between tech giants like Microsoft and Meta to adhere to principles of AI transparency, emphasizing the difficulty and importance of revealing AI-generated content.

05:01

🛡️ The Importance of AI Detection in Content Authenticity

The discussion continues with the challenges of implementing AI detection systems and the role of large AI companies in creating safeguards. Edward Tian suggests that these companies may not be sufficiently incentivized to develop such technologies, leading to a need for third-party solutions like GPT Zero. He envisions a future where devices and browsers could indicate AI-generated content, emphasizing the importance of accurate information flow for investors and the potential risks of trading on false information. The conversation also explores the broader implications for the generative AI industry, including the need for a detection layer to ensure the integrity of AI model training.

Mindmap

Keywords

💡GPTZero

GPTZero is an application designed to detect content that has been written by artificial intelligence. In the script, Edward Tian, the co-founder and CEO of GPTZero, discusses the importance of distinguishing between human and AI-generated content to preserve the authenticity of writing. The application is significant in various fields, including journalism and education, where the source of information is crucial.

💡AI Detection

AI Detection refers to the process of identifying whether a piece of content has been generated by artificial intelligence. The script highlights the challenges and importance of AI detection, especially in the context of maintaining the integrity of information and its implications for industries like journalism and finance.

💡Natural Language Processing (NLP)

Natural Language Processing is a branch of artificial intelligence that focuses on the interaction between computers and human language. In the script, Edward Tian mentions his research with Microsoft and Princeton's NLP application in detecting AI, emphasizing the intersection of computer science and journalism in his work with GPTZero.

💡Journalism

Journalism is the activity of gathering, assessing, creating, and presenting news and information. The script discusses the impact of AI on journalism, with Edward Tian's background in the field influencing the development of GPTZero to ensure the preservation of genuine journalistic values.

💡Microsoft

Microsoft is a leading technology company that is mentioned in the script as having a research collaboration with Edward Tian in the area of AI detection. This partnership underscores the significance of industry giants in the development of technologies that can discern AI-generated content.

💡Investors

Investors are individuals or entities that provide capital for ventures with the expectation of gain. The script mentions the importance of AI detection for investors, as inaccurate information can lead to poor investment decisions, highlighting the relevance of GPTZero in ensuring the reliability of financial news and data.

💡Information Flow

Information flow refers to the movement and exchange of information within a system or between different entities. The script emphasizes the importance of accurate information flow for investing and how AI-generated content can jeopardize this by introducing false facts into the financial ecosystem.

💡Core IP

Core IP, or Intellectual Property, represents the unique technologies or ideas that form the foundation of a company's competitive advantage. In the script, Edward Tian discusses GPTZero's vision for its core IP, which includes not only detecting AI-generated content but also verifying and preserving the human aspect in writing.

💡Integration

Integration in the context of the script refers to the process of incorporating GPTZero's AI detection capabilities into various platforms and tools, such as Microsoft Word and web extensions. This integration aims to make AI detection a ubiquitous feature, enhancing the user's ability to identify AI-generated content.

💡Verification

Verification, within the script, is the process of confirming the authenticity or authorship of a piece of content. GPTZero's future vision includes building a live tool for verification, allowing users to prove their authorship and maintain the integrity of human writing in the age of AI.

💡Generative AI

Generative AI refers to artificial intelligence systems that can create new content, such as text, images, or music. The script discusses the need for a detection layer in the industry of generative AI to ensure that new models are not trained on AI-generated texts, which could compromise their reliability.

Highlights

GPTZero is an app that can detect content written by AI, with over a million registered users since its launch in January.

Edward Tian, the Co-founder and CEO of GPTZero, has a background in both journalism and computer science.

The development of GPTZero was influenced by the desire to preserve the value of genuine writing in the face of AI-generated content.

There is a challenge in ensuring AI companies are incentivized to build safeguards against AI-generated misinformation.

An informal agreement was brokered by the White House for companies to reveal when content is AI-generated.

GPTZero is seen as a third-party solution to the lack of incentives for big AI companies to detect AI content.

The potential integration of GPTZero into devices' operating systems or browsers to indicate AI-generated content.

The importance of accurate information flow for investors and the potential risks of AI-generated misinformation in trading.

GPTZero identified over 500 sites using AI-generated news, which can lead to trading based on false facts.

GPTZero's core IP includes integration with Microsoft Word and an extension for web and email text detection.

The future vision for GPTZero includes building a live tool for content verification and preserving the human aspect in writing.

Investors in GPTZero come from an AI background, recognizing the need for a detection layer in the generative AI industry.

The importance of not using AI texts to train new models to avoid inaccurate outcomes.

GPTZero aims to enhance AI detection and possibly use generative AI to identify AI-generated content in a conversational way.

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